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2014’s Top Brand Stories
The top players from a busy year in quick-service news.
Dunkin’ Donuts franchisee Vik Patel shares how he transitioned to the full-service segment with a craft-beer brand.
Taking a Bite Out of Lunch
Breakfast brands expand to lunch daypart to revive industry’s declining midday traffic.
Hold the Bread
Who says sandwiches need bread? These carrier alternatives combine innovation and novelty to appeal to consumer interest.
Coffee Concepts Can Target Lunch Guests with Demographic Data
A new study shows where morning concepts Dunkin’ Donuts and Starbucks can find their persuadable lunch customers.
Operators are finding ways to squeeze their brands into every nook and cranny this country has to offer, from schools and hospitals to markets, festivals, and casinos.
Iced tea gains traction as consumers seek healthy, innovative beverage options.
Talk of the Town
Brands localize their social media presence to foster a more authentic consumer interaction.
Pork’s versatility, cost effectiveness propel its addition to menus.
Build the Buzz
National TV spots spark consumer excitement in new markets.
Holiday LTOs Show No Sign of Stopping
Dunkin' Donuts is the latest quick-serve to launch a holiday menu.
What Does Dunkin' Do with Its Grease?
Dunkin' Donuts franchisees will use Freedom Environmental Services to collect and dispose of grease.
Dunkin' Donuts Expansion Rolls On
The chain plans to open about 30 new stores in West Virginia over the next few years.
Dunkin' Donuts Opens South Bend, IN
There are plans to open more than 25 new restaurants over the next several years.
Dunkin' Opens First Green Store
The St. Petersburg, Florida, restaurant is Leadership in Energy and Environmental Design (LEED) certified and includes other green initiatives.
Dunkin' Donunts Debuts 99 Cent Lattes
The offer is good on any weekday between 2 p.m. and 5 p.m. through November 11.
Dunkin' Donuts Hires VP, Consumer Engagement
Cynthia Ashworth will be responsible for all Dunkin' Donuts' consumer messaging, including advertising, media, interactive marketing, and in-store retail.
Dunkin' Donuts Opens Madison, WI
The company is searching for experienced franchisees to open at least five stores each in Madison and the surrounding areas.
Dunkin' Donuts Moves to Krispy Kreme Hometown
As many as 15 stores are planned for Winston-Salem, North Carolina, home to Krispy Kreme's headquarters.
Dunkin' Donuts Focuses on Rural Markets
Dunkin' Donuts is seeking qualified franchisees to develop select rural markets.
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In the Store
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Ones to Watch