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El Pollo Loco
El Pollo Loco
How to Ace Site Selection
An El Pollo Loco franchisee talks about how his experience in real estate informed his growth as a quick-serve operator.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
Poultry Goes Premium
With sophisticated menu items, upgraded interiors, and a laser focus on the customer experience, the chicken segment is moving upmarket.
Leveraging Franchisee Diversity
Minority franchisees bring new opportunities to the table for quick serves, but the hurdles they face require creativity on the part of the franchisor.
Rise of Interim CEOs
Many quick-serve companies are turning to interim executives for change and growth. But is temporary leadership a permanent fix?
Fire Up the Grill
The success of KFC’s Kentucky Grilled Chicken signals that grilled menu items could be taking over for fried food.
Incentives for Green
Senior finance executives should take advantage of tax incentives that are available for green building initiatives.
FROM THE FLOOR: Demystifying the "Special Sauce" of Top Brands
When it comes to building a buzz-worthy brand—one with the food and business model to back warrant such hype—there is no single mandate that fits all ...
El Pollo Loco Introduces LTO Baja Shrimp
El Pollo Loco announced the addition of Baja Shrimp as a seasonal menu option available through spring.
El Pollo Loco Opens Doors in Edinburg, Texas
El Pollo Loco celebrated the grand opening of its newest location in Edinburg, Texas, on December 18.
El Pollo Loco Welcomes New Vice President
Next Market On Deck for El Pollo Loco? Houston
El Pollo Loco will expand its presence in Texas with the arrival of its newest location at 4528 Hwy 6 & Austin Pkwy in Sugar Land this October.
El Pollo Loco Looks to Social Media Fans for Branding
Chicken chain El Pollo Loco is turning to its customers for its newest branding initiative.
El Pollo Loco Honors Outstanding Franchisees
El Pollo Loco presented Lee Alvarez Sr., Rafael Armenta, Bill Engel, Chris Pingel, and Roland Spongberg with the company’s Heritage Award.
Quick Serves Ring in New Year with Renewed Focus on Health
The limited-service restaurant industry is cashing in on diners’ New Year’s resolutions for healthy eating in a big way.
El Pollo Loco Thanks Priority Pak for Services
Priority Pak, a fulfillment, direct mail, and printing company based in Arleta, California, has stored, assembled, and shipped promotional marketing, ...
El Pollo Loco Beefs Up Entrées
El Pollo Loco unveiled a new line-up of limited-time-only entrées featuring shredded beef available in three varieties: Torta, Grande Tacos, and Stuff...
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