The Fry Girl

Hot On Their Heels

Competition is fierce in the restaurant industry, and quick serves are facing yet another threat in the fight for share of stomach. A recent study from the NPD Group, a global information company, revealed that when consumers opt for a food-truck visit, it often replaces a visit that otherwise would have gone to a quick-service restaurant. These findings reflect a direct competition in consumers’ minds between food trucks and limited-service restaurants.