Saxbys Coffee

Here Come the Holidays

Quick serves prepare for higher traffic, increased staff this holiday season.

Fast food brands are using marketing, staffing, and menu items to boost traffic.
HoneyBaked Ham is offering a number of seasonal sandwich options to capitalize on holiday traffic.

It comes as no surprise that the holiday season rakes in big bucks for retailers. They hauled in nearly $580 billion in 2012 alone, according to the National Retail Federation. But shopping centers and big-box retailers won’t be the only businesses to cash in this holiday season, as quick serves are preparing to see their fair share of the action, too.

Saxbys ‘Thrives’ with Charitable Partner

Over the past 30 years, the number of charitable organizations has skyrocketed. And with the National Philanthropic Trust reporting that there are more than a million deserving charities in the U.S. alone, quick-serve brands are presented with an overwhelming number of options when it comes to choosing the right charitable partner.

One to Watch: Saxbys Coffee

The idea that there was a void between small mom and pop coffee shops and Starbucks helped launch the Saxbys Coffee concept in 2005.

“We saw that gourmet coffee was a booming concept, and that Starbucks was creating an industry and really driving up quality expectations,” says Nick Bayer, Saxbys Coffee CEO.

“But we also saw that there were four times more independent coffee shops than Starbucks, so we tried to create a hybrid.”

Saxbys Coffee Emerges From Bankruptcy

In hindsight, Saxbys Coffee’s declaration of Chapter 11 bankruptcy is the best thing that could have happened. Of course, Joe Grasso and his partner, Kevin Meakim, had no way of knowing it at the time, but the more than 20-month process from which they’ve just emerged has afforded them the chance to finally mold the coffee-shop franchise into exactly the kind of powerhouse they always imagined it would become.