First Watch

Is brunch the next big daypart?

First Watch to Open Seventh Cleveland Restaurant in 2015

First Watch, a breakfast, brunch, and lunch concept, announced plans to expand its presence in Ohio with the opening of a new restaurant in Macedonia.

The Fifth Meal

The breakfast and post-dinner dayparts have proved to be successful business extensions for many quick serves the last few years.

Now, some operators are testing another daypart: brunch.

First Watch Signs Deal to Enter Milwaukee Market

First Watch, a breakfast, brunch, and lunch chain based in Bradenton, Florida, signed an area development agreement to bring five restaurants to the Milwaukee area.