Chain: Merzi

How to Grow Your Ethnic Brand

With more and more consumers diving into exotic flavors, the idea of opening an ethnic quick serve is becoming more feasible than ever for operators with diverse culinary backgrounds. And with ethnic minorities poised to become the majority in just a few short decades, limited-service ethnic concepts are only poised to increase in the future, […]

Merzi Ready to Take Indian Food to the Masses

Merzi, the Washington, D.C.–based fast casual that has been compared to an Indian version of Chipotle, has been so successful that founder Qaiser Kazmi says it is finally prepared to open unit No. 2—and many, many more. “We think by the end of this year we should have another three or four units opening, and […]