Famous Brands International, the parent company of iconic dessert brands Mrs. Fields and TCBY (The Country’s Best Yogurt) announced the grand opening of a co-branded store in the Greater Charlotte Metro Area. Located at the Carolina Place Mall in Pineville, N.C., this store marks the franchisees’ 15th opening with Famous Brands International. To celebrate the […]
Mrs. Fields, the iconic brand known for its soft, fresh-baked cookies and sweet treats, announced the grand opening of its newest location in Santa Clarita, CA. The new store, located at Valencia Town Center Mall at 24201 Valencia Blvd, opened to the public on October 9. To celebrate, a grand opening event will be held […]
Mrs. Fields announced the launch of its “Medical Heroes Collection.” With a variety of new products, this collection is dedicated to thanking those on the front lines. The Company is offering 40 percent off this collection through Friday with the code “HERO,” making it even easier to share these sweet treats. “Community is at the […]
Mrs. Fields is making it easy to show your loved ones how much you care this Valentine’s Day with freshly baked heart-shaped cookie cakes in-store and over 40 unique gift options available online to say “I love you.” Mrs. Fields is the gift-giving platform of the season with delicious gifts such as heart-shaped cookie cakes, […]
Mrs. Fields has crafted a new limited time only cookie in time for fall—the Caramel Pecan Cookie. Now available in select stores across the nation, the Caramel Pecan Cookie goes beyond pumpkin spice to give cookie lovers a treat they’ll fall for. Mrs. Fields’ timely treat, the Caramel Pecan Cookie, is reminiscent of a holiday pecan pie. It starts with Mrs. Fields’ […]
Mrs. Fields, the renowned brand famous for warm, freshly baked cookies right out of the oven, is celebrating National Cookie Day on December 4 with the sweetest deal. Mrs. Fields stores across the country will be offering guests a free cookie with any purchase all day. With over 200 locations across the country, dessert lovers […]
Mrs. Fields, the renowned brand famous for warm, freshly baked cookies right out of the oven, is embracing the holiday season with its newest limited time only cookie, Gingerbread White Chocolate. Just in time for the start of the holidays, Mrs. Fields locations will be filled with the nostalgic, sweet, and warming aroma of this holiday favorite, beginning on […]
While nothing’s better than a Mrs. Fields cookie—the experience becomes even more enjoyable when paired with a delicious cup of coffee, tea or cocoa. This September, more than 40 Mrs. Fields locations across the nation will implement a Keurig partnership that will allow consumers to enjoy their favorite K-Cup pods alongside their favorite Mrs. Fields […]
Famous Brands International, parent company of TCBY Yogurt and Mrs. Fields Cookies, signed a new master franchise deal with Dubai-based The Luxury Gourmet Sweets and Candies. According to the agreement, The Luxury Gourmet Sweet and Candies group will develop 24 dual-branded locations of TCBY/Mrs. Fields throughout the United Arab Emirates. Current projects in development are […]
As a way of expressing gratitude and recruiting exceptional franchisees, Famous Brands International, the parent company of TCBY Yogurt and Mrs. Fields Cookies, announced it will waive the franchise fee for the first 50 qualifying military veterans who join the brand starting this month. The company is committed to giving away $1.75 million in free […]
Famous Brands International, the parent company of TCBY Yogurt and Mrs. Fields Cookies, announced a master franchise agreement that will bring 28 TCBY stores to Malaysia, Indonesia, Singapore, and Vietnam over the next 10 years. The deal is representative of the international growth for both American dessert brands. Under the new agreement, 28 locations will […]
For years on end, the restaurant industry has been the scapegoat for everyone from health organizations and critics to consumers who are looking for someone—anyone—to blame for the ballooning obesity epidemic. And because of the sheer volume of customer traffic, fast-food concepts in particular have become to go-to culprit. “It is the one segment that […]
SONIC welcomes four new members to its Oklahoma City corporate leadership group in a series of talent acquisitions designed to bolster the strategy and growth of the brand. Clas Petersson, vice president of product and packaging Bob Franke, senior vice president of field services – east region Larry Archibald, vice president of brand systems Tanishia […]
Timothy Casey named CEO and president of Mrs. Fields’ Original Cookies Inc., parent company of the Mrs. Fields’ Cookies and TCBY brands.