Webinars

    Creating a Restaurant Culture That Attracts and Retains

    June 30, 2022 | 2:00 p.m. ET

    7shifts

    Restaurants, among the hardest hit industries during the pandemic, are in the midst of a labor shortage. As restaurateurs look to hire new team members and keep existing ones, it’s crucial to understand what employees are looking for—especially with the increasing costs (both time-wise and money-wise) for sourcing and hiring. But how do you stand out in a crowded market when looking to grow and retain your team? Restaurant brands that are leading the change in the industry are putting culture at the forefront. Because building a world-class culture that creates great guest experiences happens from the inside out.

    Join Danny Meyer of Union Square Hospitality Group and Jordan Boesch of 7shifts to dive into what it takes to build a restaurant culture, the different operational aspects that play a role in retaining talent, and the importance of honing in on your restaurant's core values to stay competitive in a tight labor market.

    Speakers:
    Jordan Boesch,
    CEO, 7shifts
    Danny Meyer, Founder & CEO, Union Square Hospitality Group


     

    How Brands Like Panera Supercharge Loyalty With Subscriptions

    July 7, 2022 | 2:00 p.m. ET

    paytronix

    Thanks to pioneers like Netflix, subscription models are a part of the average consumer's daily life, and according to a report earlier this year, 40% of consumers are open to restaurant subscription services.

    Brands from Taco Bell to Burger King have tested subscriptions of their own, but one of the most successful restaurant subscription programs to date has been Panera’s Unlimited Sip Club. Launched in 2020, the Panera subscription continues to go strong, recently expanding its offerings, attracting new customers, and encouraging more frequent visits.  This webinar will explore:

    • How subscriptions can drive incremental revenue and complement existing loyalty programs
    • A breakdown of the most common subscription formats
    • Key considerations when launching a subscription program

     

    Presenter:
    Jessica Shelcusky,
    Senior Marketing Specialist, Paytronix

    Disclaimer: Paytronix has a relationship with Panera and provides services to Panera to help enable programs mentioned in this webinar. None of the Paytronix employees that directly work with Panera assisted in the creation of content for this webinar. Paytronix is not affiliated with other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands, including Panera. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.


     

    Evolving the Customer Journey Through Location-Based Technology

    radar

    In today's market, restaurants must evolve the ways they serve customers to stay competitive amidst changing consumer expectations and economic uncertainty. Restaurants and consumers have adopted new channels such as order ahead and pickup, and hybrid digital and physical experiences are increasingly widespread. In this new era where restaurant brands can take advantage of technology to deliver unforgettable experiences and connect with their customers, it’s not enough for restaurants to simply meet customer expectations – they need to exceed them.

    In our discussion we’ll cover:

    • How evolving customer expectations are driving the way restaurants serve customers.
    • How location-based technology is at the forefront of improving the customer experience, staff efficiency, and quality of service.
    • The evolution of digital channels and how geofencing technology enables a best-in-class customer experience with timely mobile order updates, automated loyalty rewards, order-related reminders, and more.

     

    Presenter:
    Nick Patrick, CEO & Co-Founder, Radar

    Nick is the CEO and Co-Founder of Radar, the leading geofencing platform empowering product and growth teams to build timely and relevant location-based experiences that drive revenue and customer loyalty. Nick was previously the Director of Product at Handy and a Product Manager at Foursquare.


     

    How a Bojangles' Group Improved Employee Retention by 51% at the Peak of the Labor Crisis

    Sprockets

    Businesses can’t afford to make hiring mistakes in a high-turnover industry like food service, especially during a labor shortage. Fortunately, there’s a solution that makes it easy for restaurants to hire applicants who will succeed and stay long-term like their current top performers. It has helped numerous companies thrive despite the labor crisis, including a 50+ location Bojangles' group that improved employee retention by 51% in 90 days and uncovered $134,500 of savings.

    Tune in to tackle turnover and enjoy the same success:

    • Spend 37% less time on the hiring process
    • Save thousands of dollars on labor costs
    • Build reliable, cohesive teams

     

    Presenter:
    Zach Matook
    is the Director of Marketing for Sprockets, helping quick-service restaurant owners and operators of top brands hire the best applicants every time with a solution that’s proven to predict success and reduce costly employee turnover.


     

    Compliance in the Modern Restaurant Landscape

    avalara

    Inspections, tax audits, and government requirements are a fact of life in the restaurant industry, and they demand time and attention that could be better spent elsewhere. In this webinar, learn how restaurants can deal with cumbersome tax laws and business license requirements by streamlining core processes and minimizing their workload. The expert presenter will discuss solutions to help restaurants stay in compliance everywhere they do business in the United States.

    This webinar will walk you through:

    • Tips for maintaining business license compliance everywhere you operate within the United States
    • Methods for getting quick and clear answers to tax questions in minutes instead of hours

     

    Presenter:
    Curt Proebstel
     is an award winning Senior Sales Executive with 18 years of sales experience, including 13 years of experience working alongside Fortune 1000 Companies. Curt specializes in all areas of Sales and Use Tax with Food and Hospitality Services ranging from small, single locations to enterprise level companies as well as educating others on using Avalara systems and applications.


     

    How First-Party Data Helps QSRs Go Head-to-Head With the Biggest Brands — and Win

    civis logo

    Not all restaurant chains are created equal. Global brands with bottomless war chests are able to outspend their competitors on everything from advertising to technology to talent, with no end in sight. Meanwhile, smaller brands are stuck in the shadows, with little room to grow. 

    How can smaller chains close the gap? The answer is data. First-party data, to be exact. 

    First-party data is collected directly from your customers, and it’s creating new marketing possibilities that were unimaginable even a few short years ago, enabling restaurant brands to deliver more personalized, relevant messages, offers, and loyalty rewards to the customers that matter most. More importantly, first-party data is still a level playing field. You don’t need an unlimited budget to win: you just need to get started. 

    In this webinar, you’ll learn how Civis Analytics is helping quick service restaurants implement profitable first-party data strategies, with topics including: 

    • How to clearly define goals and learning opportunities 
    • Why centralizing your customer data is so critically important
    • How to identify gaps and opportunities for further data enrichment 

     

    Presenters:
    Crystal Son,
    Managing Director, Civis Analytics
    Paul van Vliet, Applied Data Science Lead, Civis Analytics


     

    The Great Re-Engagement: The Key to Retaining Your Team

    workstream

    The state of hiring and retaining talent today is extremely challenging. Join us as we sit down with operations leaders from OM Group, a Dunkin' and Baskin-Robbins franchisee, to learn tactical examples restaurant operators can implement today to help retain your current workforce and attract new employees.

     


     

    Post Pandemic Recovery and Growth for Restaurants

    sage intacct

    The pandemic has changed the restaurant industry, not just for the for the present but for the foreseeable future.

    Susan Casella, Head of Hospitality at Sage Intacct, will share the current state of the restaurant industry in collaboration with data from the National Restaurant Association. Kelly Gonyea, Hospitality Specialist at Sage Intacct, will demonstrate how Sage Intacct restaurant customers are using new and advanced reporting to monitor financial and operational performance for real-time and actionable insights.

    Restaurants that are able to quickly harness data can make proactive management decisions, navigate difficult business environments and be well situated for growth.


     

    Driving the Customer Experience with Carl’s Jr. & Hardee’s Recent Digital Transformation

    PARpunchh

    CKE, the parent company of Carl's Jr. and Hardee's, launched their enhanced loyalty solution into more than 2,800 franchised and company-owned locations in Spring 2022. The implementation included innovative new customer acquisition tools, marketing campaign automation, integrated offers, and data analytics.

    Join us as Phil Crawford, CTO of CKE Restaurants, shares his insights on:

    • The changing landscape of loyalty in the quick-service space
    • Transforming the guest experience by revamping their digital strategy
    • Driving higher engagement with heightened personalization

     

    Moderator:
    Brittany Maroney, Director of Marketing Communications, PAR Punchh

    Brittany Maroney is an 18 year veteran of the restaurant industry, where she has spent her career growing concepts and driving brand loyalists. As the Director of Marketing and Communications for the premier loyalty software solution Punchh, as well as for PAR technology, Brittany brings unique insight into the challenges and opportunities of restaurateurs across the nation.

    Panelist:
    Phil Crawford, CTO, CKE Restaurants

    Phil Crawford is currently the CTO of CKE Restaurants, the parent company of Carl's Jr. and Hardee's, which operates 4000+ quick-service restaurants worldwide. Crawford leads CKE’s Digital and Technology functions and is responsible for building a technology-forward, data-driven company that exceeds consumers' evolving expectations.


     

    How Costa Vida is Managing Food Costs as Commodities Spike

    synergy suite

    With commodities increasing faster than menu pricing, operators need to rely on their systems to manage the gap between COGS and gross sales, as well as find opportunities to increase profits. Costa Vida, a fast-growing fresh Mexican concept with nearly 100 locations across the United States and Canada, has managed its profitability, despite supply chain disruptions, with proactive menu management, daily reporting, and margin reporting.

    Join us as Kip Prestwich, VP of Innovation for Costa Vida, shares how the brand is:

    • Managing costs, despite rising commodity prices
    • Monitoring product and store profitablity
    • Menu engineering to increase profits

     

    Panelist:
    Kip Prestwich,
    vice president of innovation, Costa Vida

    Moderator:
    Di Lewis,
    senior marketing director, SynergySuite


     

    Delivery Simplified with DoorDash Drive

    RevelSystems

    According to a National Restaurant Association report, 53 percent of adults say purchasing takeout or delivery food is essential to the way they live.

    For operators who haven’t had the time or resources to launch a delivery service for their restaurants, we completely understand. But you’re missing out on major dollars if you’re passing on delivery, and with Revel Driver XT™ powered by DoorDash Drive, a delivery solution for your brand just got easier. 

    Join us for a webinar focused on how Driver XT allows operators to offer delivery without having to manage and operate a fleet of drivers, all by leveraging DoorDash Drive, DoorDash’s white-label fulfillment platform that powers direct delivery for any business. 

    During the session, strategic partnership teams from both Revel and DoorDash will share more on what this partnership means to end users.

    Hosts: 
    Michael Manlapas, VP of Partnerships, Revel Systems 
    Jimmy Furst, Product Manager, Revel Systems 
    Maria Shapiro, Strategic Partner Manager, Drive Integrations, DoorDash 
    Brian Busovsky, Senior Manager of DoorDash Drive, DoorDash


     

    How to Optimize Your Restaurant Communications

    bounteous braze blaze pizza

    Consumers are bombarded with communications: the average person receives more than 125 emails and sees 5,000+ advertisements per day. How can restaurant brands break through the noise to deliver timely, relevant messages to their guests?

    In this webinar, you’ll hear results from new research that shows:

    • How often consumers receive restaurant communications
    • Which communications consumers find most valuable
    • How to adjust your brand communications to maximize engagement

     

    Panelists:
    Vince Szwajkowski,
    Chief Marketing Officer at Blaze Pizza
    Kevin Rice, EVP at Bounteous
    Whitney Gretz, Vice President & GM, Strategic Accounts at Braze


     

    How a Compelling Employer Brand and New Tech Tools Helped bartaco Double Its Hiring Rate in a Tough Labor Market

    landed

    The restaurant industry is experiencing an unprecedented labor shortage. In the face of this, fast-growing bartaco is opening ~15 new locations in the next couple years, each needing dozens of new staff members. To fill its pipeline and hire faster, bartaco took two important steps: creating a compelling new employer brand designed to make it an employer of choice in the markets it serves, and leveraging technology to quickly identify the best candidates and be the first employer to get an interview and make an offer. These tactics have helped bartaco double its hiring rate in recent months.

    In this event, Jamie Starner, Director of Talent Acquisition at bartaco and President of the Restaurant Recruitment Roundtable, will share:

    • What led the company to focus on its employer brand
    • The steps it took to do so
    • Which facets of that brand have been most appealing to candidates
    • Which approaches and technology tools the company has found most helpful in accelerating hiring in the current labor environment

     

    Presenter:
    Jamie Starner,
    Director of Talent Acquisition, bartaco; President, Restaurant Recruitment Roundtable


     

    How to Optimize Your Restaurant Spaces for Drive-Thru & Mobile Ordering

    sevan

    The way QSRs serve people has drastically changed since 2020. Drive-thru and mobile ordering have become the go-to ordering methods for customers, but in-person dining is starting to make a return. Accommodating your customer’s ordering habits is crucial, so it's important to lay out each restaurant to cater to all order types.

    Sevan Multi-Site Solutions has extensive experience working with QSRs. They have worked with some of the world’s largest restaurant brands, including McDonald’s, Chipotle, and Starbucks, to manage their site layout refresh programs. In this webinar, they'll discuss key topics for QSR owners who are looking to update their sites, including:

    • Trends in customer ordering preferences
    • Maximizing space to accommodate ordering needs
    • Steps to rolling out a remodel program
    • How Sevan adds value

     

    Presenters:
    Mandie Bayless:
    Vice President, Operations, Sevan
    Shawn Phillips: Vice President, Architecture, Engineering and Design, Sevan


     

    Navigate the Restaurant Labor Shortage with Tips, Technology, and Tax Credits

    Restaurant365

    Are you looking to maximize available tax credits and boost hiring?  

    Join R365 and Synergi Partners, the leader in tax credits and business incentives, to learn how to combat economic challenges with tax credits. Our experts will walk you through what your business may qualify for, how to claim it, and how you can leverage those credits, plus incentives and technology to boost your hiring efforts and ensure your restaurant’s success. 

    This webinar will walk you through: 

    • Tax credits your restaurant may qualify for this year 
    • Tips and incentives that will help you attract top candidates 
    • Technology that can help you speed up recruiting 

     

    The Lifecycle of a Loyalty Program: When Is It Time to Revamp? 

    paytronix

    Nearly 70 percent of quick-serve and fast-casual patrons take advantage of loyalty programs offered by the restaurants they purchase from frequently. A great loyalty program keeps customers engaged with your brand and produces tremendous returns. But what happens when your loyalty program slows down?

    It may be time for a revamp.

    With the right data and plans in place, a loyalty program revamp can reinvigorate your brand, increase revenue, and improve profitability. Recently, brands like QDOBA and Peet’s Coffee have reinvigorated their loyalty programs with adjustments designed to delight guests and drive repeat purchases.

    In this webinar, you will learn more about:

    • The lifecycle of a loyalty program
    • How to tell your program needs a revamp
    • Options and key considerations for revamping your program
    • The impact a change in your loyalty program can have on your business

     

    Presenter:
    Jessica Shelcusky, Content Marketing, Paytronix

    Disclaimer: Paytronix has a relationship with QDOBA and Peet’s Coffee and provides services to help enable programs mentioned in this webinar. None of the Paytronix employees that directly work with QDOBA or Peet’s Coffee assisted in the creation of content for this webinar. Paytronix is not affiliated with other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands, including QDOBA or Peet’s Coffee. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.


     

    How to Increase Profits without Increasing Headcount 

    Restaurant365

    No envelopes to stuff. No files to upload. No emails to send.

    R365 Payments allows users the ability to send payments via one click; the entire process is managed and updated by the R365 Payment Service. It removes the burden of manually paying bills for restaurant operators through automated options including check, automated clearing house (ACH), and includes a built-in virtual credit card option. And our experts take care of it all!

    Learn how R365 Payments allows users:

    • The ability to send payments via one click with the entire process is managed and updated by the R365 Payment Service
    • Removes the burden of manually paying bills for restaurant operators through automated options including check, automated clearing house (ACH), and includes a built-in virtual credit card option
    • And more about how our experts take care of it all for you!

     

    Presenters:
    Clint Blaylock, VP of Payments 
    Clint started his career at the University of Tennessee, where he majored in Business with a focus in Finance. As his career progressed, he worked for three large companies and acquired over 20 years of experience managing ACH processing and Payments. 
    Nick Hluza, Senior Sales Engineer Nick has a degree in Hotel Restaurant Management from the University of Houston and has been in the industry for over 15 years. Nick has done everything from bartending to managing the front and back of house. Today Nick helps restaurant operators maximize profitability using technology.


     

    Identify, Track, and Engage with 100% of your Customers Without the Need for Opt-in

    quisitive

    While most quick serves have a loyalty program in place, a staggering 67% of customers decide not to participate. Even worse, the average loyalty app loses 95% of its active user base within 90 days of being downloaded. The result: quick serves are regularly rewarding only the top 5% of their customers. If the goal of a loyalty program is to uncover customer insights and drive incremental spend, the lack of customer data poses quite a challenge for operators.

    Not only are today’s customers demanding a frictionless experience, they also expect offers that are personalized to their preferences and dining habits. This makes the ability to identify and engage with every customer on a personal level crucial.  Rather than rely on generic one-size-fits-all offers, merchants must deliver targeted promotions to the consumer in real time. Join the webinar and learn how to:

    • Identify all of your customers — even if they don’t opt in to your loyalty program
    • Increase customer engagement
    • Drive loyalty and incremental spend

     

    Presenters:
    Tom Byrnes,
    VP Marketing, LedgerPay
    James Becker, Business Development Manager, LedgerPay


     

    Discover the Future of Loyalty for Leading Quick-Serve Brands 

    Thanx

    Forget rote rewards (1.0) and segmented marketing (2.0). It's time for loyalty 3.0, the next iteration of loyalty for winning brands! Learn how leading quick-service restaurant brands are breaking free from discounts with unique loyalty experiences for every brand and every customer.

    As customers flock to digital channels, brick-and-mortar retailers suddenly find themselves drowning in data. This wealth of data has lowered the barrier to entry for those seeking to engage their customers and drive long-term loyalty. But giving away discounts and getting locked into a rote program doesn't make sense for every brand. And with new loyalty programs launching almost every day, it's tough to stand out from the crowd.

    Thanx is excited to announce an entirely new loyalty platform designed for the quick-service restaurant business of the future. Join us alongside restaurant leaders from Starbird Chicken as we discover what the most innovative restaurant brands are doing to differentiate their guest engagement and what's included in the forthcoming releases!

    Speakers:
    Zach Goldstein,
    CEO and Founder of Thanx
    Aaron Newton, Chief Product Officer and Co-Founder of Thanx
    Aaron Noveshen, Founder and CEO of Starbird Chicken, Founder and Chairmen of The Culinary Edge


     

    How to Increase Profits without Increasing Headcount 

    Restaurant365

    Labor costs are one of the top concerns for every restaurant operator. While high turnover has always been an issue in the restaurant industry, the current workforce shortage has thrown it into full-throttle and today’s restaurant executives are in a battle to hire and retain the best talent.

    During this webinar, we’ll discuss how you can streamline your operations, automate more back-office functions, and better forecast labor and inventory costs. Learn how you can accomplish more with your current staff and standardize operating procedures across multiple locations. 

    Speaker:
    Morgan Harris, Co-Founder and Chief Customer Advocate, Restaurant365

    Morgan Harris is Co-Founder and Chief Customer Advocate at Restaurant365 where he supports large accounts, strategic partnerships, and works on executive level sales. Morgan has worked in accounting since 1998 and earned his CPA license while working with PwC as an auditor. Morgan is passionate about restaurant accounting software and R365’s positive impact on the restaurant industry.


     

    Why Payment Matters: How Leading Brands Like Starbucks Link Payment & Customer Experience

    paytronix

    There are many ways to connect and engage with your guests, whether it’s through loyalty programs, email communication, in-store marketing, or social media. But there’s one that may not be top of mind for your brand: payment.

    What many brands have discovered is that there are ways to use payments both on- and off-premises in a way that will enhance the guest experience. Starbucks’ loyalty program is just one example of a brand using stored value in conjunction with a loyalty program to engage their members – and with great success. 

    In this webinar we’ll share how payments can:

    • Increase engagement and stickiness in a loyalty program
    • Grow the number of online orders for your locations
    • Drive visits through gift card sales and promotions
    • Enroll guests in loyalty programs through NFC 

     

    Presenter:
    Jessica Shelcusky,
    Marketing, Paytronix

    Disclaimer: Paytronix is not affiliated with Starbucks, or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.



    Burger King, Paper Coupons, and Keeping Up with Changing Customer Preferences 

    paytronix

    Earlier this fall, Burger King announced plans to cut back on paper coupons, a strategy the brand had used for years and at higher level than industry peers. Why? Their effectiveness was decreasing and there was a need to keep younger tech-savvy customers active. With a new loyalty program in place, the brand seems poised to shift to a more digitally based future.

    Sales generated through online ordering platforms have more than tripled since the onset of the pandemic, making digital sales transactions a central focus for quick service restaurants. In addition to generating more customers and incentivizing greater spending, digital sales platforms boast AI solutions that provide QSRs with the necessary data to connect with their customers on more personalized levels.

    This webinar focuses on the importance of adapting your QSR to the growing digital world.

    Here are a few of the insights you’ll take away from this presentation:

    • How to leverage AI insights to engage with guests
    • The features customers want brands to provide to meet their expectations
    • Making the most of your customer engagement strategy

     

    Presenter:
    Jessica Shelcusky,
    Content Marketing Specialist, Paytronix

    Disclaimer: Paytronix is not affiliated with Burger King or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry


     

    How Leading QSRs Are Using External Data to Tackle Complex Challenges

    PredictHQ

    Quick-service restaurants have had no shortage of challenges over the last few years. The number of total distribution channels has increased considerably, the need for personalization has skyrocketed, and the labor shortage challenges from before the pandemic have only gotten more severe.

    But leading quick serves are finding competitive advantage in using smart data so they know the context of each location and the factors that will impact demand. Knowing this in advance means they can align their staffing, inventory, and marketing promotions, for more efficient and profitable stores.

    Join AWS’s QSR expert Phil Le-Brun, with 25+ years of leadership experience at Mcdonald's, and intelligent data provider PredictHQ’s CEO Campbell Brown in this webinar. We will cover how and why quick-service restaurants should be shifting short and long-term strategies to include external data to better understand demand.

    In this 45-minute session, we’ll cover:

    • How QSRs are using external event data to become operationally efficient
    • An exclusive look at a never before seen Demand Impact Report that analyzes millions of data points to provide an accurate picture of the upcoming year for QSRs
    • A spotlight on key US cities and their recovery demand trends
    • Insight into how major QSRs use this data to optimize their supply, staffing, and marketing strategies

     

    COVID, the Labor Shortage, the Supply Chain…and the QSR Digital Experience 

    sagenet

    First came COVID, then the labor shortage, and now supply chain challenges. Quick-service restaurants have faced, and continue to face, unprecedented challenges over the last 18 months. To overcome these new obstacles, leading restaurant operators have accelerated the adoption of technology and are on the leading edge of creating the place-based digital experience customers crave.

    In this webinar, restaurant technology expert Joel Fusco and SageNet’s digital experience guru IV Dickson take a look at the challenges of a post-pandemic quick-service restaurant, and how restaurant innovators are using various technologies to increase basket sizes, drive up customer loyalty, and enhance the customer experience.


     

    Why Brands Like McDonalds and Starbucks Choose Bankable Points 

    paytronix

    Over the past year, leading brands across the restaurant industry have either launched or revamped their loyalty programs, as using them to connect with guests became a critical means of communication, and a way to motivate guests to come back in. While there are several typical core loyalty program formats, one style is emerging as a new favorite for brands and guests alike: bankable points.

    According to the Paytronix Annual Loyalty Report, bankable points programs make up just under a third of loyalty programs, but that number is on the rise. Starbucks led the way into this style when revamping their program back in 2019, and recently both McDonald's and Wendy's both chose the bankable points format for their new programs.

    Join this webinar to learn more about:

    • How bankable points loyalty programs differ from other program styles
    • Why these programs are on the rise
    • Guidelines for a successful program
    • When it might be time for a program revamp

     

    Loyalty done right can be a game changer for a business. Tune in to this webinar to learn more about this program style and if it's something your brand should consider.

    Presenter:
    Jessica Shelcusky,
    Senior Marketing Specialist, Paytronix

    Disclaimer: Paytronix is not affiliated with McDonald's, Starbucks, or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.


     

    The Big Game Changer in QSR Marketing

    How operators are driving guest frequency and spend by making the radical shift from mass marketing to one-to-one marketing

    mobivity

    Using traditional mass marketing techniques to drive sales for your brand is not as easy as it used to be. In a world that’s always connected, marketing to customers has become more challenging and complex.

    • Over 30% of consumers say the ads they see are irrelevant or inappropriate.
    • More than 65% say they hate ads because they are annoying or intrusive.
    • 84% of consumers say intrusive ads create a poor opinion of the brands being advertised.

     

    Quick-service restaurant operators' traditional mass marketing is missing customers or missing the mark on the ones it does reach. So, how do you fix it?

    Join Jamie Turner and Chuck Moxley in this fast-paced webinar to discuss the three major shifts upending restaurant marketing and how brands are driving increases in guest frequency and spend using one-to-one marketing. Authors of An Audience of One, they’ll be sharing insights from their newly published book and the just-released benchmark report from Mobivity. Based on a three-year analysis of more than 500 million text messages sent to more than 15 million consumers across more than 40 quick-serve and other restaurant brands, this webinar will show:

    • The value of an opted-in, one-to-one consumer
    • The types of offers that really matter
    • How personalization can dramatically impact offer performance

     

    Presenters:
    Jamie Turner,
    internationally recognized author, university professor, and management consultant
    Chuck Moxley, senior vice president of marketing, Mobivity


     

    Accelerate Your Business Through Digital Restaurant Ecosystems

    MenuTech intel

    What was once state-of-the-art restaurant technology is now merely basic due to the digitalization boom and demand for contactless omnichannel restaurant experience. Today’s restaurants’ e-commerce platforms are becoming more advanced to ensure that restaurants are fully powered to compete for their returning customers in the digital business environment.

    Join this webinar to learn about how digital restaurant ecosystems help restaurants to enhance their digital customer experience, boost business results and achieve more control over third party marketplaces.

    What you’ll learn:

    • How the leading global restaurant brands such as Burger King navigate recent realities with the right tech stack
    • How restaurants can gain value of restaurant ecosystems versus stand-alone solutions
    • A look inside the digital restaurant ecosystem: modules and integrations that give competitive advantage and allow restaurants taking back control from third parties

     

    Hosted by Farhaan Mohadeen, Product Engineering and IoT Spokesperson, Intel

    Speakers:
    Karl Heinz Koch, Co-founder and CEO, MENU Technologies
    Marlon Koch, Co-founder and CPO, MENU Technologies
    Dr. Jolanta Kavale, Marketing Projects Manager, MENU Technologies


     

    How to Secure Customer Loyalty with Digital Trust & Safety

    siftonedine

    Even as quick-service restaurants and consumers grow accustomed to the speedy, hybrid online/in-store experiences now defining the industry, both are at increased risk from sophisticated cybercriminals hungry for credentials, payment data, and loyalty points they can trade or sell on the dark web. Payments fraud is up by over 35% year over year for quick serves, and 76% of consumers report that they’d permanently stop spending on an app or site compromised by fraud.

    Join us to learn why leading merchants in quick service are adopting a Digital Trust & Safety mindset backed by real-time machine learning to proactively prevent payments fraud, account takeover, content abuse, and disputes—without slowing down or stunting growth.

    What to expect:

    • Expert tips and tactics on fighting threats from an increasingly complex, global Fraud Economy
    • Insights from the trust and safety team at OneDine on implementing a Digital Trust & Safety strategy with Sift
    • How to identify bad actors

     

    Presenters:
    Jeff Sakasegawa
    , Trust & Safety Architect at Sift
    Rob West, EVP & Business Transformation Specialist, OneDine


     

    How Digital Display Solutions Elevate the Guest & Crew Experience

    Samsung

    With the rise of mobile ordering, delivery, and curbside pickup amid the pandemic, quick service restaurants are seeking efficiencies to meet their customers' needs. Now more than ever, it's critical to create an efficient guest experience that your team can keep up with. In this webinar, we will discover:

    1. Trends for small to medium-sized business in the QSR-Cafe category

    2. Efficiencies for the Guest Experience + Crew Experience

    • Leveraging outdoor LED to pull customers into the lot and aid in wayfinding
    • Back of house operations for delivery, pickup, and mobile orders

     

    3. How to maximize new digital solutions in the market, along with your existing digital tools

    Speakers:
    Deana Gelino,
    Sr. Key Account Manager – Food & Beverage, Samsung
    Daniel Legh-Page, VP of Technology, Sprinkles
    Ray Heiser, President, C3MS


     

    The POS is Dead: Upgrade to a Transaction Platform

    RevelSystems

    Prior to the pandemic, 90 percent of transactions were being rung up at an in-store point of sale (POS). Today, nearly 70 percent of transactions are rung up elsewhere—including mobile apps, curbside, and self-service kiosks. 

    As a result, the traditional POS is dead. To adapt to changing consumer behaviors, merchants must invest in a holistic transaction platform that can seamlessly manage orders from a variety of channels.

    In this fireside chat, Revel’s Chief Strategy Officer Chris Lybeer and FAT Brands’ Director of Construction and Purchasing James Newell will join forces to share the benefits of investing in transaction platforms to keep up with today’s digital revolution.

    The hosts will wrap the session with a Q&A.

    Hosts: 
    James Newell,
    Director of Construction and Purchasing, FAT Brands
    Chris Lybeer, Chief Strategy Officer, Revel Systems


     

    Winning in the Digital-First World: Two Secret Hacks to Building Your Digital Audience

    mobivity

    Thanks to the pandemic, quick-serve and other restaurant customers are now digital consumers. They expect to engage, order, and transact digitally, and brands are now racing to build digital audiences. In addition, consumers are now more empowered and distracted than ever before. With two generations that practically stream everything on every device at any time they want, one-to-one marketing is the only way you’re going to reach them.

    But the reality is consumers will download apps and opt in for messaging to a limited number of select brands. How can you win the arms race for digital consumers before your competitors get their attention first?

    We’ll share how you can pair a text message marketing program alongside urgency marketing to advance rapidly in building a valuable, robust digital audience. You’ll learn actionable steps that will help you to: 

    • Acquire substantially more digital consumers than apps or loyalty programs alone by building an owned media channel proven to grow fast.
    • Use this robust digital audience to grow your app and loyalty base and win across your digital channels.
    • Leverage specific tactics like timing and psychology to accelerate performance of on- and off-premise promotional offers (without giving margins a hit).
    • Create significant digital engagement around new menu items, store openings, innovative new offerings, or other critical brand initiatives.

     

    You’ll walk away ready to win the digital arms race and grow guest frequency, spend, and loyalty at scale.

    Presenters:
    Chuck Moxley
    , Senior Vice President of Marketing, Mobivity
    Kristy Sharrow, Vice President of Marketing, Quikly


     

    Digital Essentials: The New Table Stakes for Online Ordering

    paytronix

    Now that digital ordering dominates the restaurant industry, brands are investing in their online ordering platforms to ensure the hospitality experience that has always been extended to on-premises guests is prevalent at every touch point. 

    From artificial intelligence to deeply customizable sites and even individual guest profiles, join us for this webinar, where we will discuss the new online ordering trends that are quickly becoming table stakes for restaurant brands in the digital space. 

    Topics include:

    • Menu testing to achieve optimal results
    • AI-driven recommendations
    • Analytics dashboards that pull KPIs in real time
    • Seamless integrations with Google, loyalty, and more

     

    Presenter:
    Kiera Blessing,
    Content Specialist, Paytronix


     

    Creating Emotional Loyalty to Drive Profitable Guest Engagement

    punchh

    Building brand loyalty today requires a more strategic approach than simply offering customers points and rewards. The loyalty that restaurants really seek comes from creating an emotional bond with their guests. A goal that is achieved by truly nurturing customers and demonstrating value beyond your products and services to deliver meaningful 1:1 interactions that are relevant to your guests’ lives.

    Join our featured speaker, Mark Mears, CMO of WOWorks, to learn more about their holistic approach to creating engagement that fosters a more genuine relationship with their guests. This webinar will explore how to:

    • Turn every interaction into a loyalty touchpoint
    • Use data to drive 1:1 personalization and customization
    • Deliver integrated marketing campaigns that expand their strategy
    • Make sentiment surveys actionable loyalty initiatives
    • Encourage brand advocacy through referrals

     

    Presenters:
    Mark Mears,
    Chief Marketing Officer, Woworks
    Lori Stout, Senior Director, Product Marketing, Punchh


     

    How Barnett Management, a Burger King Franchisee, Improved Restaurant Operations & Training Through Employee Coaching and Routine Consistency

    BK Meazure Up Barnett

    Restaurant operations and training teams work tirelessly towards the same goal - providing customers with a consistently positive experience across all of their units. This consistently positive experience is what helps build brand loyalty but can only be achieved when operations and training routines are properly executed by well-coached employees.

    To maintain the highest level of consistency across their stores, Al Hurtado, HR Director, and Eric Tejada, Regional Manager, for Burger King’s Barnett Group, track and coach area and store managers through their store evaluation forms. By seeing where each store and/or employee is struggling, Burger King can tailor training programs to better meet their specific goals.

    Tune into this interactive webinar to learn how Burger King improved operational consistency while reducing training costs by:

    • Creating specific routines for employees tailored to their role, level of training, and recent store specific issues.
    • Using results from these routines to coach employees and improve future store & employee performance.
    • Introducing digital tools to streamline routine creation and deployment in addition to providing reporting and insights to further help routine revision.

     

    Taking Food Service to the Next Level with Digital Signage

    skykit

    Digital menu boards are the price of entry for many quick-service and fast-casual restaurants. But why stop there when this powerful technology can do so much more?

    Linda Hofflander, Chief Strategy Officer of Skykit, a cloud-based digital signage provider, will discuss some of the exciting new ways restaurants are leveraging digital signage to drive sales, engage with customers, and otherwise enhance the dining experience. Join us for a look at how foodservice can go beyond digital promo boards and menus to take advantage of some of the newest applications of this technology, like LTE-enabled signage for food trucks, immersive video walls, and more.

    Presenter:
    Linda Hofflander,
    Chief Strategy Officer, Skykit
    Having spent more than 20 years in the industry, Linda is a true digital signage veteran. Prior to joining Skykit in 2016, she launched the Vertical Business Solutions Group at Samsung. Now, as Skykit's Chief Strategy Officer, she oversees the growth and development of the company's digital platform portfolio and strategic partnerships while leading the sales, business development, custom success, and marketing teams.


     

    Grow Your Digital Marketing Share: Food Delivery Dynamics and Tactics

    yipit

    While the growth of third-party delivery platforms has been unprecedented over the past 18 months, data through May 2021 indicates the channel will stabilize at significantly higher order volumes than before the pandemic. As DoorDash and its peers continue to experiment with features to drive merchant growth, the platforms have broadened and refined the opportunities for individual brands to reach the large audience of customers now regularly ordering food digitally.

    Join YipitData for a data-driven analysis of the third-party delivery ecosystem, new advertising opportunities for merchants, and proven tactics used by leading brands to drive sales, improve visibility, and increase customer loyalty.

    What to expect:

    • Delivery market trends amid post-pandemic reopening
    • A first look at sponsored advertising and other recent developments on DoorDash
    • Tactics to capture category market share and improve discoverability on the platforms

     

    Presenter:
    Ally Flechsig
    , Data Consultant, YipitData


     

    Smart Lockers: Using Technology to Meet the New Normal

    Panasonic

    There is no question that quick-service restaurants have experienced tremendous changes due to shifting customer and market demands in the recent past. Food lockers have emerged as one technology that help restaurant cope with the changing dynamics of consumption, because of the obvious benefit of eliminating person-to-person contact. But in a post-pandemic world, other benefits emerge:

    • Keeping off-premises orders at the proper temperature
    • Maximizing productivity of the staff you have while still delivering a great guest experience
    • Effectively servicing third-party delivery drivers
    • Clearing pick-up orders at the drive thru to reduce lines

     

    Join the experts at Panasonic as they discuss customers new expectations in the quick-serve space, and the new smart food locker technology that's meeting those demands.


     

    QSR Staffing Solutions During the Labor Crisis

    Sprockets

    The labor crisis has compounded the difficulties QSR locations face when it comes to staffing. High turnover rates and shallow applicant pools have made it extremely tough to maintain any sort of balance in the hiring process, and many owners/operators must take on the duties of missing staff members on a daily basis. The panelists will address the current challenges within the industry and share best practices to attract, hire, and retain quality employees.

    Presenters:
    Chad Troutman,
    Chief Marketing Officer, Sprockets
    Tori McGlynn, Account Executive, Paradox


     

    Interview with a Soupergirl: How Access Control Can Souper-Charge Your Restaurant

    brivo

    As a restaurant entrepreneur you’ve got a lot on your plate. Access control and security can sometimes fall to the bottom of your list. Learn how cloud-based access control for restaurants can actually simplify your day-to-day operations. Automate who has access to your restaurant and when. Set schedules for when your doors are unlocked and locked and know exactly who is making deliveries. Do this all automatically so you can have eyes on your business at all times. Remote control and management of your restaurant means that you control who’s onsite giving you the peace of mind that your restaurant is secure.

    Hear from Sara Polon, Owner of Soupergirl, a Washington, DC plant-based soup restaurant on how cloud-based access control simplifies her day, helps secure her multisite soup operation, and has helped her expand her business even in the midst of the pandemic.


     

    Franchising 101: Increasing Employee Retention

    Sprockets

    Recruiting and retaining staff is a major challenge for many franchises. Owners, and often GMs, lack an understanding of how to effectively reach and screen quality candidates in a way that is unique to their independent brand yet aligned with the corporate franchisor. This content will speak directly to these franchise owners and provide them with the tools and best practices they need to build an effective process that can reduce costly employee turnover.

    Presenters:
    Chad Troutman
    , Chief Marketing Officer, Sprockets
    Michael Mann, General Manager, Chick-fil-A
    Will Swan, HR Director, Chick-fil-A


     

    Health and Safety as Consumers Return to In-Room Dining

    And which brands are getting it right in the eyes of their customers

    Ipsos

    As the pandemic spread in 2020, we asked ourselves “What are the key health & safety measures restaurants can take to stay open and stay profitable?” To answer that question, Ipsos launched its Consumer Health and Safety Index. Global brands such as McDonalds and Panda Express used results to identify the health and safety expectations that mattered to their consumers, pin-point the strengths and weaknesses in their response plan at the store level, and build consumer confidence in their brand.

    Now, as vaccinations progress and the "new normal" feels closer than ever, we ask, “What role will health and safety play as restaurants open their doors to in-room dining again?" Wave 3 of our Index answers this key question and determines which brands are getting it right in the eyes of their consumers.

    Join us to hear how top QSR brands ranked in Wave 3 of Ipsos' Consumer Health and Safety Index.


    ​Key Tips for QSRs to Optimize Digital Transformations and Put Growth on the Front Burner

    CKEOS

    Change is constant in the restaurant industry, and with the impact of the pandemic and customer needs evolving, agility in technology is more important than ever. There is a greater demand for innovation in upgrading technology infrastructure that supports the modern experiences that customers expect.

    Quick-service restaurants are not only expected to deliver these new experiences seamlessly, but also to reap larger results while overcoming flat or shrinking budgets. Join us as Ryan Mollenkopf, Director of IT Infrastructure at CKE Restaurant Holdings, Inc., and Kirk Waddell, EVP of Technology at One Source, discuss best practices around strategic technology optimizations for high-growth and to stay ahead of the competition.

    In this 45-minute interactive webinar, they will discuss:

    • How to optimize technology while reducing costs and mitigating downtime
    • Tips to stay ahead of customer experience
    • Critical technology needed to recruit and retain talent

     

    How Pancheros Leveraged Seasonal Campaigns to Increase Loyalty Sales by 92%

    punchh

    Restaurant operators know that having a loyalty program with thousands or hundreds of thousands of members is only valuable if their customers are actively engaging and visiting the brand. Generating customer engagement and participation requires the ability to deliver seasonal offers and marketing campaigns that drive omnichannel engagement across the customer lifecycle.

    To deliver a rewarding experience for their fans, Ryan Murrin, CMO for Pancheros Mexican Grill, developed and deployed a modern marketing strategy that leaned into their loyalty program’s data, technology and tools. Utilizing a new loyalty-centric focus, they created a powerful series of promotional campaigns that would drive higher average checks, additional loyalty visits, and new customer acquisition.

    Join us for this interactive webinar and learn how Pancheros recently delivered some of their best engagement rates in the brand’s history by:

    • Designing a lifecycle marketing program that provides transactional cues that initiate action from their customers
    • Running multi-faceted campaigns that provide points, offers and experiences to create a legion of superfans
    • Managing campaigns virtually to avoid fraud and elicit higher rates of engagement from new and existing customer bases

     

    Presenters:
    Ryan Murrin, CMO, Pancheros 
    Ryan Murrin is Chief Marketing Officer of Pancheros Mexican Grill, a fast casual burrito chain with 69 locations. Prior to Pancheros, Ryan spent 15 years at Chipotle Mexican Grill overseeing advertising, research, sponsorships, integrated marketing and CRM/Loyalty for 2400 restaurants.
    Lori Stout, Senior Director of Product Marketing, Punchh Lori is the Senior Director of Product Marketing at Punchh. A lifelong writer and storyteller, Lori loves the challenge of applying modern solutions to age-old industry challenges to help brands create a better experience for their customers.


     

    Chipotlanes, AI, and the Drive-Thru Revival

    paytronix

    One of the most lasting effects of the COVID-19 pandemic appears to be the rejuvenation of the drive-thru window. According to the NPD Group, drive-thru lanes accounted for 44% of all off-premise orders across the industry by the end of last year.

    With its resurgence, the drive-thru is getting a major technological facelift. Brands like McDonald’s and Burger King are making major investments in AI, while others like Chipotle and Checkers and Rally’s are implementing express lanes dedicated to orders placed online. 

    Join us for a look into the drive-thrus of the future, including:

    • Consumers’ rekindled affinity for the drive-thru
    • The key pieces of drive-thru tech that will be table stakes in 2022 and beyond
    • How drive-thrus are affecting competition between QSRs and fast casual restaurants

     

    Presenter:
    Kiera Blessing,
    content specialist, Paytronix

    Disclaimer:  Paytronix has a relationship with Checkers and Rally's and provides services to Checkers and Rally's to help enable programs mentioned in this webinar. None of the Paytronix employees that directly work with Checkers and Rally's assisted in the creation of content for this webinar. Paytronix is not affiliated with other brands mentioned in this webinar, including Chipotle, Burger King or McDonald's, nor is this webinar sponsored or endorsed by any of these brands, including Checkers and Rally's. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.


     

    How to Be Relevant with Today's Digital Consumer

    Learn how top brands are using relevance and accessibility to thrive in a post-COVID world

    mobivity

    Join us for an informative, entertaining webinar for restaurant operators and franchisees, featuring retired Yum! Brands’ CEO Greg Creed. He’ll share tips and stories from the new book R.E.D Marketing that Greg co-authored with Ken Muench, CMO of Yum! Brands. Hear from Greg’s experience building four of the world's most loved, trusted, and fastest-growing restaurant brands and how to apply these lessons to build a relevant brand that’s easy for today’s digital consumers to access. 

    This one-hour learning event will be rich with real-world rebound examples from leading brands, including KFC, Taco Bell, Sonic, Chick-fil-A, Subway and more. You’ll gain practical adaptation strategies with real-world examples and tips you can apply immediately in your business.

    Samples of what to expect: 

    • Learn about the three types of relevance every brand must master to identify the cultural codes relevant to your customers.
    • Gain insider know-how from leading brands on developing owned media channels that drive guest frequency, loyalty and increased adoption of digital ordering.
    • Get three mythbusters on how not to be relevant, despite virtually every brand attempting to be so.
    • Hear the story of why the Taco Bell Chihuahua wasn’t the hit you think it was, and why the Live Mas campaign was a game changer.
    • Discover the surprisingly simple tools leading restaurant brands are using to bridge the inherent gaps between e-commerce and b-commerce.

     

    Bonus: Attendees of this live event will receive a free copy of Greg’s book after the event*.

    Presenters:
    Greg Creed, Chairman Emeritus, Collider; Retired CEO, YUM! Brands, Inc.
    Dennis Becker, CEO, Mobivity
    Chuck Moxley, SVP Marketing, Mobivity


     

    How Jersey Mike's Tackled Evolving Consumer Needs During Covid

    elo

    The global pandemic hastened digital transformations for successful restaurants across multiple touchpoints. For quick-service restaurants, guest safety, speed and convenience became paramount as contactless service, curbside pick ups and delivery took on new importance. Learn how Jersey Mike’s tackled evolving consumer needs during Covid and how their digital transformation is setting them up for an adaptable—and guest focused—future.

    Presenters:
    Scott Scherer, CIO, Jersey Mike’s Subs
    Rick Smith, Director of Business Development, Elo Touch Solutions, Inc.