Webinars

    Upcoming Webinars

     

    How Pancheros Leveraged Seasonal Campaigns to Increase Loyalty Sales by 92%

    June 24, 2021 | 1:00 p.m. EST

    punchh

    Restaurant operators know that having a loyalty program with thousands or hundreds of thousands of members is only valuable if their customers are actively engaging and visiting the brand. Generating customer engagement and participation requires the ability to deliver seasonal offers and marketing campaigns that drive omnichannel engagement across the customer lifecycle.

    To deliver a rewarding experience for their fans, Ryan Murrin, CMO for Pancheros Mexican Grill, developed and deployed a modern marketing strategy that leaned into their loyalty program’s data, technology and tools. Utilizing a new loyalty-centric focus, they created a powerful series of promotional campaigns that would drive higher average checks, additional loyalty visits, and new customer acquisition.

    Join us for this interactive webinar and learn how Pancheros recently delivered some of their best engagement rates in the brand’s history by:

    • Designing a lifecycle marketing program that provides transactional cues that initiate action from their customers
    • Running multi-faceted campaigns that provide points, offers and experiences to create a legion of superfans
    • Managing campaigns virtually to avoid fraud and elicit higher rates of engagement from new and existing customer bases

     

    Can't make the live event? No problem. Register now, and we'll send you a link to the recording when it's available.

    Presenters:
    Ryan Murrin, CMO, Pancheros 
    Ryan Murrin is Chief Marketing Officer of Pancheros Mexican Grill, a fast casual burrito chain with 69 locations. Prior to Pancheros, Ryan spent 15 years at Chipotle Mexican Grill overseeing advertising, research, sponsorships, integrated marketing and CRM/Loyalty for 2400 restaurants.
    Lori Stout, Senior Director of Product Marketing, Punchh Lori is the Senior Director of Product Marketing at Punchh. A lifelong writer and storyteller, Lori loves the challenge of applying modern solutions to age-old industry challenges to help brands create a better experience for their customers.


     

    Interview with a Soupergirl: How Access Control Can Souper-Charge Your Restaurant

    ON DEMAND

    brivo

    As a restaurant entrepreneur you’ve got a lot on your plate. Access control and security can sometimes fall to the bottom of your list. Learn how cloud-based access control for restaurants can actually simplify your day-to-day operations. Automate who has access to your restaurant and when. Set schedules for when your doors are unlocked and locked and know exactly who is making deliveries. Do this all automatically so you can have eyes on your business at all times. Remote control and management of your restaurant means that you control who’s onsite giving you the peace of mind that your restaurant is secure.

    Hear from Sara Polon, Owner of Soupergirl, a Washington, DC plant-based soup restaurant on how cloud-based access control simplifies her day, helps secure her multisite soup operation, and has helped her expand her business even in the midst of the pandemic.

    View On Demand


     

    Franchising 101: Increasing Employee Retention

    ON DEMAND

    Sprockets

    Recruiting and retaining staff is a major challenge for many franchises. Owners, and often GMs, lack an understanding of how to effectively reach and screen quality candidates in a way that is unique to their independent brand yet aligned with the corporate franchisor. This content will speak directly to these franchise owners and provide them with the tools and best practices they need to build an effective process that can reduce costly employee turnover.

    Presenters:
    Chad Troutman
    , Chief Marketing Officer, Sprockets
    Michael Mann, General Manager, Chick-fil-A
    Will Swan, HR Director, Chick-fil-A

    View On Demand


     

    Health and Safety as Consumers Return to In-Room Dining

    And which brands are getting it right in the eyes of their customers

    ON DEMAND

    Ipsos

    As the pandemic spread in 2020, we asked ourselves “What are the key health & safety measures restaurants can take to stay open and stay profitable?” To answer that question, Ipsos launched its Consumer Health and Safety Index. Global brands such as McDonalds and Panda Express used results to identify the health and safety expectations that mattered to their consumers, pin-point the strengths and weaknesses in their response plan at the store level, and build consumer confidence in their brand.

    Now, as vaccinations progress and the "new normal" feels closer than ever, we ask, “What role will health and safety play as restaurants open their doors to in-room dining again?" Wave 3 of our Index answers this key question and determines which brands are getting it right in the eyes of their consumers.

    Join us to hear how top QSR brands ranked in Wave 3 of Ipsos' Consumer Health and Safety Index.

    View On Demand

     
    Archived Programs

     

    Chipotlanes, AI, and the Drive-Thru Revival

    paytronix

    One of the most lasting effects of the COVID-19 pandemic appears to be the rejuvenation of the drive-thru window. According to the NPD Group, drive-thru lanes accounted for 44% of all off-premise orders across the industry by the end of last year.

    With its resurgence, the drive-thru is getting a major technological facelift. Brands like McDonald’s and Burger King are making major investments in AI, while others like Chipotle and Checkers and Rally’s are implementing express lanes dedicated to orders placed online. 

    Join us for a look into the drive-thrus of the future, including:

    • Consumers’ rekindled affinity for the drive-thru
    • The key pieces of drive-thru tech that will be table stakes in 2022 and beyond
    • How drive-thrus are affecting competition between QSRs and fast casual restaurants

     

    Can't make the live event? No problem! Register now, and we'll send you a link to the recording.

    Presenter:
    Kiera Blessing,
    content specialist, Paytronix

    Disclaimer:  Paytronix has a relationship with Checkers and Rally's and provides services to Checkers and Rally's to help enable programs mentioned in this webinar. None of the Paytronix employees that directly work with Checkers and Rally's assisted in the creation of content for this webinar. Paytronix is not affiliated with other brands mentioned in this webinar, including Chipotle, Burger King or McDonald's, nor is this webinar sponsored or endorsed by any of these brands, including Checkers and Rally's. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.


     

    How to Be Relevant with Today's Digital Consumer

    Learn how top brands are using relevance and accessibility to thrive in a post-COVID world

    mobivity

    Join us for an informative, entertaining webinar for restaurant operators and franchisees, featuring retired Yum! Brands’ CEO Greg Creed. He’ll share tips and stories from the new book R.E.D Marketing that Greg co-authored with Ken Muench, CMO of Yum! Brands. Hear from Greg’s experience building four of the world's most loved, trusted, and fastest-growing restaurant brands and how to apply these lessons to build a relevant brand that’s easy for today’s digital consumers to access. 

    This one-hour learning event will be rich with real-world rebound examples from leading brands, including KFC, Taco Bell, Sonic, Chick-fil-A, Subway and more. You’ll gain practical adaptation strategies with real-world examples and tips you can apply immediately in your business.

    Samples of what to expect: 

    • Learn about the three types of relevance every brand must master to identify the cultural codes relevant to your customers.
    • Gain insider know-how from leading brands on developing owned media channels that drive guest frequency, loyalty and increased adoption of digital ordering.
    • Get three mythbusters on how not to be relevant, despite virtually every brand attempting to be so.
    • Hear the story of why the Taco Bell Chihuahua wasn’t the hit you think it was, and why the Live Mas campaign was a game changer.
    • Discover the surprisingly simple tools leading restaurant brands are using to bridge the inherent gaps between e-commerce and b-commerce.

    Bonus: Attendees of this live event will receive a free copy of Greg’s book after the event*.

    Can't make the live event? No problem! Register now and we'll send you a link to the recording when it's available.

    Presenters:
    Greg Creed, Chairman Emeritus, Collider; Retired CEO, YUM! Brands, Inc.
    Dennis Becker, CEO, Mobivity
    Chuck Moxley, SVP Marketing, Mobivity


     

    How Jersey Mike's Tackled Evolving Consumer Needs During Covid

    elo

    The global pandemic hastened digital transformations for successful restaurants across multiple touchpoints. For quick-service restaurants, guest safety, speed and convenience became paramount as contactless service, curbside pick ups and delivery took on new importance. Learn how Jersey Mike’s tackled evolving consumer needs during Covid and how their digital transformation is setting them up for an adaptable—and guest focused—future.

    Can't make the live event? No problem! Register now, and we'll send you a link to the recording when it's available.

    Presenters:
    Scott Scherer, CIO, Jersey Mike’s Subs
    Rick Smith, Director of Business Development, Elo Touch Solutions, Inc.


     

    Leveraging Technology to Unlock New Customer Journeys

    coatesintel

    Join Coates Group and Intel in a discussion that dives into how brands can better understand the crucial moments inside the customer journey, the insights that influence those interactions, and how to make actionable improvements to the customer journey of the future. You will hear from Coates Group Experience Designer, Rob Cervetto, and Ravi Sirigineedi, Global Restaurant Lead for Retail, Banking, Hospitality, Education Internet of Things Group at Intel, who will share their industry expertise and provide takeaways for brands to leverage with their unique technology and customer experience insight at the forefront.

    Can't make the live event? No problem! Go ahead and register now, and we'll send you a link to the recording when it's available.

    Presenters:
    Rob Cervetto,
    Experience Designer, Coates Group
    Ravi Sirigineedi, Global Restaurant Lead for Retail, Banking, Hospitality, Education, Internet of Things Group, Intel


     

    Increasing Restaurant Online Food Orders

    HR

    Restaurants and food businesses have been affected in various ways due to the spread of COVID-19. As the virus continues to change our daily lives, owners of these businesses will need to make adjustments to continue growing their business. David Mitroff, Ph.D. discusses the ways restaurants and food businesses can not only thrive but increase sales during COVID-19 through online food ordering and other creative marketing approaches.

    Key Learning Points:

    • Increase online food order revenues by updating the website properly, streamlining menus, and creating customer loyalty programs
    • Use digital channels for multi-channel ordering and marketing such as: online ordering and mobile apps, as well as text ordering and text marketing to grow your restaurant
    • Effectively promote online ordering capabilities through social media, email marketing, and other platforms
    • Mitigate the effect on revenue from third party delivery services and use them correctly

     

    Can't make the live event? No problem. Register now, and we'll send you a link to the recording when it's available.

    Presenter:
    David Mitroff, Ph.D
    . is a sought after Business Growth Speaker who shares his secrets for creating successful brands that stand out and thrive. This includes entertaining stories from his consulting work.  David inspires business professionals through his keynote talks on wide range of topics such as how to build a brand with data driven marketing, digital leadership: growing your online presence, and on the psychology behind building professional connections.


     

    Firing Up Frictionless Experiences: Why Convenience Is the Key Ingredient to Success

    Gimbal

    In a world where convenience has become somewhat of a currency, it’s evident that frictionless technologies will remain on the front burner well into the future. According to a recent QSR magazine report, the share of consumers who are unwilling to wait longer than 10 minutes for food ordered via a mobile app is 90 percent.

    2020 represented a monumental shift in consumer preference across the food services industry. Restaurants were thrown into survival mode as they simultaneously faced reduced demand and more rigorous compliance and safety measurements—all of which impacted their marketing, operational, and logistical processes.

    In this webinar, we will dive into the impact of those accelerated changes—from the boom of mobile commerce to the rise of curbside and other contactless pickup solutions—and how brands have continued to innovate while appealing to customer needs.

    Can't make the live event? No problem! Register now, and we'll send you a link to the recording when it's available.

    Presenter:
    Matthew Russo, CMO/COO, Gimbal

    Matthew Russo is an experienced entrepreneur with a propensity to help companies build scalable, successful operations through motivated people and well-aligned processes. Currently, he serves as the CMO / COO of Gimbal, a location technology company where he runs marketing and oversees product and operations for the organization. Gimbal has been named to the Inc. 500 and Deloitte Fast 500 and is widely recognized as a leader in location-based marketing and advertising services.


     

    Loyalty Program Boom: Why the Time is Right for Brands Like McDonald's

    paytronix

    Over the past year, some of the biggest brands in the hospitality and retail industries launched or doubled down on loyalty programs.  Recently Wendy’s, White Castle and Taco Bell have all launched or relaunched their loyalty programs and now McDonald’s is testing a loyalty program planned for a nationwide launch later this year.

    It’s no coincidence that loyalty programs have seen explosive growth. The NRA has identified loyalty as a key to restaurants’ recovery from the pandemic, as one in three consumers said the availability of a loyalty program would make them more likely to choose one restaurant over another in the coming months. In addition to fostering the relationship between guest and brand, rewards programs enable companies to communicate directly with consumers and collect invaluable data on customer behavior.

    Join us for this webinar and learn more about:

    • Why the time is right to focus on loyalty
    • Best practices for program design
    • How the new McDonald’s program stacks up

     

    Loyalty done right can be a game changer for a business. Tune in to this webinar to learn more!

    Can't make the live event? No problem. Go ahead and register now, and we'll send you a link to the recording when it's available.

    Disclaimer: Paytronix is not affiliated with McDonald’s, or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.


     

    Preparing to Meet the Demand For Drive Thru

    Revel

    Since the onset of the pandemic, restaurants have pivoted to accommodate the rise of drive thru and delivery. From April 2020 to August 2020 alone, drive thru visits jumped over 45% across all customer segments and today make up over 70% of sales at many QSRs. 

    In this webinar, we’ll focus on how technology is enabling restaurants to elevate the drive thru experience for customers and staff alike. We’ll also take a closer look at how operators can transform more traditional storefronts by implementing innovative drive-thru technology. 

    Join Revel’s Senior Product Manager Jay Gillespie and Delphi’s Chief Executive Officer Ken Neeld as they prepare listeners to meet today’s demand for drive thru using digital-first technology. We’ll wrap the session with a Q&A. 

    Can't make the live event? No problem! Go ahead and register now, and we'll send you a link to the recording when it's available.

    Speakers:
    Jay Gillespie, Sr. Product Manager, Revel Systems

    Jay helps shape the direction of Revel's innovative iPad-based point of sale system. Prior to this, Jay led the company's implementation and services business, helping make sure clients were successful using Revel's solutions.

    Ken Neeld, Chief Executive Officer, Delphi Display Systems 
    After a successful career in aerospace electronics engineering, Ken founded Delphi Display Systems, where he applied his broad range of experience as a seasoned engineer and manager to build the company into the leading manufacturer of ruggedized outdoor display systems. Ken has hands-on experience with all aspects of product development including system design, hardware, and software development.


     

    Stopping Loss in its Tracks: 5 Ways to Improve Loss Prevention and Compliance Programs

    Agilence

    In today's restaurant industry, less than 43% of restaurant operators have a dedicated loss prevention team or tool...yet nearly 75% of employees have admitted to stealing from their employer at least once. Whether you already have a loss prevention program in place or are looking to build one from the ground up, it's essential you lock down your theft and fraud monitoring practices to deliver more from your already thin margins.

    This webinar will cover ways data analytics can be better leveraged to:

    • Track internal fraud and theft
    • Monitor and manage third-party delivery vendors
    • Avoid promotions and/or LTO misuse
    • Deliver insight into corporate and employee compliance

     

    Can't make the liver program? No problem! Go ahead and register now, and we'll send you a link to the recording when it's available.

    Speakers:
    Jason Swanson, Senior Manager of Asset Protection at MOD Pizza
    Derek Rodner, VP of Product Strategy at Agilence
    Laura Johnson-Feland, Global Sales Director at Agilence and formerly Manager of Customer Success at HotSchedules​​


     

    Engage 100% of Your Customers and Turbocharge Your Loyalty Program

    LedgerPay

    Over the past few years, quick-service restaurants have come to rely on loyalty programs to incentivize repeat visits, serve up offers to boost sales, and collect data that helps them plan for the future. The catch: Loyalty programs are only useful if they keep users engaged.

    Even if a loyalty app causes just 5 percent of customers to return to a brand, those customers can drive a 50–90 percent increase in revenue over time. The significant challenge for restaurant operators is that these results don’t always last.

    How can you change this?

    Join us for this free webinar, which will discuss:

    • The functional challenges of modern customer loyalty programs
    • How the challenges have been magnified by the COVID-19 pandemic
    • Ways to leverage everyday payments data into seamless loyalty at scale

     

    Can't make the live event? No problem! Register now, and we'll send you a link to the recording when it's available.


     

    How Dunkin' Keeps Its Iconic Status

    paytronix

    Dunkin’ made headlines late last year when it was acquired by Inspire Brands for $11.3 billion. Inspire CEO Paul Brown called the coffee giant one of the “most iconic restaurant brands in the world.” How has Dunkin’ maintained that status for so long?

    A key part of the Dunkin’ value lies in its lucrative DD Perks loyalty program. In this webinar, we take a look at what Dunkin’ gets right with its Perks program, including:

    • The DD Perks customer experience
    • An overview of the program and how it stacks up against several program design best practices
    • How Dunkin ensures they reach the widest audience possible
    • Key ways they change guest behavior

     

    Disclaimer: Paytronix is not affiliated with Dunkin, or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.

    Can't make the live event? Register now, and we'll send you a link to the recording when it's available.


     

    The Rebirth of Breakfast: How Operators Can Prepare Now for The Comeback

    Johnsonville

    Breakfast has a 50% menu penetration and remains popular among consumers. But the pandemic has caused an increase in work-from-home situations, which has impacted morning restaurant traffic. This webinar will share insights, ideas, innovative concepts, and the flavors customers crave to help you revive your breakfast.

    Can't make the live event? Register now, and we'll send you a link to the recording when it's available.

    Moderator:
    Samantha Davis,
    Foodservice Brand Strategist, Creative Energy

    Panelists:
    Chef Juliet Greene,
    Senior Corporate Chef, Charlie Baggs Culinary Innovations
    Chef Charlie Baggs, President and Executive Chef, Charlie Baggs Culinary Innovations
    Paul Macaluso, President and CEO, Another Broken Egg Cafe
    Craig Yoder, Senior Product Marketing Manager, Johnsonville, LLC


     

    Virtual Trends Tour: Lentils & Plant-Forward Cuisine

    Lentils

    In this webinar we will take you on a virtual tour that highlights three top trends impacting quick-service and fast-casual menus post-pandemic, including the latest consumer research, real-world examples, and chef-driven menu inspiration in the areas of power bowls, globally-inspired cuisines, and healthy eating.

    With over 33 percent of Americans identifying as flexitarians, and many more looking to reduce meat consumption, plant protein is at the forefront of consumers’ minds and interests. Getting creative in the plant-protein space can happen in many different ways, and we will explore strategies to expand and enhance your menu by sharing the "Top 5 Reasons Chefs Love Lentils." We will also explore why lentils are an important component to global food systems from the perspective of sustainability and health.

    You will walk away from this session with multiple new menu ideas, and a wealth of resources and examples for innovating around new plant-forward dishes that will surprise and delight your guests. 

    Event Hashtag: #LentilsontheMenu

    Panelists:
    Jeff Miller, National Accounts Consultant, Lentils.org
    James Bickmore-Hutt, Corporate Chef, Lentils.org
    Amber Johnson, Director of Marketing & Communications, Lentils.org


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    QSR Drive-Thru Study: Reviewing the 2020 Results

    FoodServiceResults

    For the most recent installment of the QSR Drive-Thru Study, which has become an industry standard in its 20+ years, QSR magazine partnered with Darren Tristano and his firm FoodserviceResults to explore consumer sentiment toward the drive thru and other off-premises experiences.

    In this webinar, we'll dive into data exploring everything from which daypart guests prefer to order via drive thru, which technologies they’d like to see implemented in the outdoor lane, and how they’re using devices to engage with brands during the pandemic. And yes, you’ll even find out which brand is best satisfying consumers during the pandemic.

    We'll also explore real-world examples of how today's restaurant operators are dealing with the challenges of running a profitable drive-thru operation.

    Presenters:
    Sam Oches, QSR magazine
    Darren Tristano, FoodserviceResults


     

    The Many Flavors of Fraud Facing QSRs: What They Are and How to Stop Them

    sift

    The digital word is quickly changing the way QSRs are operating, and in turn the way that fraudsters are attacking. To stay alive, QSRs need to adapt their fraud strategies—through a digital trust and safety approach you can protect your bottom line and continue to grow. 

    Join our webinar to learn more about the types of fraud QSRs are facing, ranging from traditional payment fraud to card testing, and the ways you can use dynamic friction to stop each one. 

    In this webinar you’ll learn the different types of fraud QSRs are facing and new tactics fraudsters are taking, how to use dynamic friction to proactively stop fraudulent attacks, and what a digital trust and safety approach is, and how it can help your business to grow.

    Panelists:
    Jeff Sakasegawa - Trust & Safety Architect at Sift 
    Jim Payne - Senior Product Marketing 


    50 Restaurant Chains Ranked by Local Marketing Success

    SOCi

    SOCi has done extensive research to identify the top 50 restaurant chains and rank them by their localized digital presence. 

    In this webinar, you’ll be able to join SOCi's Associate Director of Marketing, Olivia Starr, to find out who these leading restaurant chains are, what they’re doing to be successful in localized marketing, and discover the tactics you can use to improve your localized marketing strategy for 2021.

    Presenter: 
    Olivia Starr is a senior marketing professional with the innate ability to truly maximize the ROI of a company’s marketing efforts. Olivia has experience supplying the strategic marketing vision for how a company needs to communicate its brand—both written and visually. As the Associate Director of Marketing for SOCi, Olivia has developed and grown the communications department to help position SOCi as the central command for multi-location businesses, but also further the category and conversation surrounding localized marketing.

    Olivia has experience supplying the strategic marketing vision for how a company needs to communicate its brand - both written and visually. As the Associate Director of Marketing for SOCi, Olivia has developed and grown the communications department to help position SOCi as the central command for multi-location businesses, but also further the category and conversation surrounding localized marketing.

    Host: 
    Charlie Pogacar, Custom Content Editor, QSR magazine


     

    Digital Technology Transforming and Shaping the Future of Restaurants

    intel

    Digital transformation of the quick-service and fast-casual restaurant industry is happening at a rapid pace. Owners and operators are addressing existing current business pain points, such as safety, delivery, contactless experiences, and drive thru, as well as future needs, such as personalized experiences, transparency, kitchen automation, and digital loyalty. Join this exciting panel of experts catering to the restaurant industry and hear them address these current and future needs. They will highlight key technologies that play a role, hardware and software ingredients, and the integration of these solutions that are time to market ready and scalable.

    Panel moderator:
    Ravi Sirigineedi, Director, Intel

    Panelists:
    Ryan Lagace, COO, Pyramid Americas
    Jeff Livney, CXO, Grab
    Amol Ajgaonkar, Sr. Manager, Insight