Burger King, Paper Coupons, and Keeping Up with Changing Customer Preferences
Earlier this fall, Burger King announced plans to cut back on paper coupons, a strategy the brand had used for years and at higher level than industry peers. Why? Their effectiveness was decreasing and there was a need to keep younger tech-savvy customers active. With a new loyalty program in place, the brand seems poised to shift to a more digitally based future.
Sales generated through online ordering platforms have more than tripled since the onset of the pandemic, making digital sales transactions a central focus for quick service restaurants. In addition to generating more customers and incentivizing greater spending, digital sales platforms boast AI solutions that provide QSRs with the necessary data to connect with their customers on more personalized levels.
This webinar focuses on the importance of adapting your QSR to the growing digital world.
Here are a few of the insights you’ll take away from this presentation:
- How to leverage AI insights to engage with guests
- The features customers want brands to provide to meet their expectations
- Making the most of your customer engagement strategy
Jessica Shelcusky, Content Marketing Specialist, Paytronix
Disclaimer: Paytronix is not affiliated with Burger King or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry
How Leading QSRs Are Using External Data to Tackle Complex Challenges
Quick-service restaurants have had no shortage of challenges over the last few years. The number of total distribution channels has increased considerably, the need for personalization has skyrocketed, and the labor shortage challenges from before the pandemic have only gotten more severe.
But leading quick serves are finding competitive advantage in using smart data so they know the context of each location and the factors that will impact demand. Knowing this in advance means they can align their staffing, inventory, and marketing promotions, for more efficient and profitable stores.
Join AWS’s QSR expert Phil Le-Brun, with 25+ years of leadership experience at Mcdonald's, and intelligent data provider PredictHQ’s CEO Campbell Brown in this webinar. We will cover how and why quick-service restaurants should be shifting short and long-term strategies to include external data to better understand demand.
In this 45-minute session, we’ll cover:
- How QSRs are using external event data to become operationally efficient
- An exclusive look at a never before seen Demand Impact Report that analyzes millions of data points to provide an accurate picture of the upcoming year for QSRs
- A spotlight on key US cities and their recovery demand trends
- Insight into how major QSRs use this data to optimize their supply, staffing, and marketing strategies
COVID, the Labor Shortage, the Supply Chain…and the QSR Digital Experience
First came COVID, then the labor shortage, and now supply chain challenges. Quick-service restaurants have faced, and continue to face, unprecedented challenges over the last 18 months. To overcome these new obstacles, leading restaurant operators have accelerated the adoption of technology and are on the leading edge of creating the place-based digital experience customers crave.
In this webinar, restaurant technology expert Joel Fusco and SageNet’s digital experience guru IV Dickson take a look at the challenges of a post-pandemic quick-service restaurant, and how restaurant innovators are using various technologies to increase basket sizes, drive up customer loyalty, and enhance the customer experience.
Why Brands Like McDonalds and Starbucks Choose Bankable Points
Over the past year, leading brands across the restaurant industry have either launched or revamped their loyalty programs, as using them to connect with guests became a critical means of communication, and a way to motivate guests to come back in. While there are several typical core loyalty program formats, one style is emerging as a new favorite for brands and guests alike: bankable points.
According to the Paytronix Annual Loyalty Report, bankable points programs make up just under a third of loyalty programs, but that number is on the rise. Starbucks led the way into this style when revamping their program back in 2019, and recently both McDonald's and Wendy's both chose the bankable points format for their new programs.
Join this webinar to learn more about:
- How bankable points loyalty programs differ from other program styles
- Why these programs are on the rise
- Guidelines for a successful program
- When it might be time for a program revamp
Loyalty done right can be a game changer for a business. Tune in to this webinar to learn more about this program style and if it's something your brand should consider.
Jessica Shelcusky, Senior Marketing Specialist, Paytronix
Disclaimer: Paytronix is not affiliated with McDonald's, Starbucks, or other brands mentioned in this webinar, nor is this webinar sponsored or endorsed by any of these brands. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.
The Big Game Changer in QSR Marketing
How operators are driving guest frequency and spend by making the radical shift from mass marketing to one-to-one marketing
Using traditional mass marketing techniques to drive sales for your brand is not as easy as it used to be. In a world that’s always connected, marketing to customers has become more challenging and complex.
- Over 30% of consumers say the ads they see are irrelevant or inappropriate.
- More than 65% say they hate ads because they are annoying or intrusive.
- 84% of consumers say intrusive ads create a poor opinion of the brands being advertised.
Quick-service restaurant operators' traditional mass marketing is missing customers or missing the mark on the ones it does reach. So, how do you fix it?
Join Jamie Turner and Chuck Moxley in this fast-paced webinar to discuss the three major shifts upending restaurant marketing and how brands are driving increases in guest frequency and spend using one-to-one marketing. Authors of An Audience of One, they’ll be sharing insights from their newly published book and the just-released benchmark report from Mobivity. Based on a three-year analysis of more than 500 million text messages sent to more than 15 million consumers across more than 40 quick-serve and other restaurant brands, this webinar will show:
- The value of an opted-in, one-to-one consumer
- The types of offers that really matter
- How personalization can dramatically impact offer performance
Jamie Turner, internationally recognized author, university professor, and management consultant
Chuck Moxley, senior vice president of marketing, Mobivity
Accelerate Your Business Through Digital Restaurant Ecosystems
What was once state-of-the-art restaurant technology is now merely basic due to the digitalization boom and demand for contactless omnichannel restaurant experience. Today’s restaurants’ e-commerce platforms are becoming more advanced to ensure that restaurants are fully powered to compete for their returning customers in the digital business environment.
Join this webinar to learn about how digital restaurant ecosystems help restaurants to enhance their digital customer experience, boost business results and achieve more control over third party marketplaces.
What you’ll learn:
- How the leading global restaurant brands such as Burger King navigate recent realities with the right tech stack
- How restaurants can gain value of restaurant ecosystems versus stand-alone solutions
- A look inside the digital restaurant ecosystem: modules and integrations that give competitive advantage and allow restaurants taking back control from third parties
Hosted by Farhaan Mohadeen, Product Engineering and IoT Spokesperson, Intel
Karl Heinz Koch, Co-founder and CEO, MENU Technologies
Marlon Koch, Co-founder and CPO, MENU Technologies
Dr. Jolanta Kavale, Marketing Projects Manager, MENU Technologies
How to Secure Customer Loyalty with Digital Trust & Safety
Even as quick-service restaurants and consumers grow accustomed to the speedy, hybrid online/in-store experiences now defining the industry, both are at increased risk from sophisticated cybercriminals hungry for credentials, payment data, and loyalty points they can trade or sell on the dark web. Payments fraud is up by over 35% year over year for quick serves, and 76% of consumers report that they’d permanently stop spending on an app or site compromised by fraud.
Join us to learn why leading merchants in quick service are adopting a Digital Trust & Safety mindset backed by real-time machine learning to proactively prevent payments fraud, account takeover, content abuse, and disputes—without slowing down or stunting growth.
What to expect:
- Expert tips and tactics on fighting threats from an increasingly complex, global Fraud Economy
- Insights from the trust and safety team at OneDine on implementing a Digital Trust & Safety strategy with Sift
- How to identify bad actors
Jeff Sakasegawa, Trust & Safety Architect at Sift
Rob West, EVP & Business Transformation Specialist, OneDine
How Digital Display Solutions Elevate the Guest & Crew Experience
With the rise of mobile ordering, delivery, and curbside pickup amid the pandemic, quick service restaurants are seeking efficiencies to meet their customers' needs. Now more than ever, it's critical to create an efficient guest experience that your team can keep up with. In this webinar, we will discover:
1. Trends for small to medium-sized business in the QSR-Cafe category
2. Efficiencies for the Guest Experience + Crew Experience
- Leveraging outdoor LED to pull customers into the lot and aid in wayfinding
- Back of house operations for delivery, pickup, and mobile orders
3. How to maximize new digital solutions in the market, along with your existing digital tools
Deana Gelino, Sr. Key Account Manager – Food & Beverage, Samsung
Daniel Legh-Page, VP of Technology, Sprinkles
Ray Heiser, President, C3MS
The POS is Dead: Upgrade to a Transaction Platform
Prior to the pandemic, 90 percent of transactions were being rung up at an in-store point of sale (POS). Today, nearly 70 percent of transactions are rung up elsewhere—including mobile apps, curbside, and self-service kiosks.
As a result, the traditional POS is dead. To adapt to changing consumer behaviors, merchants must invest in a holistic transaction platform that can seamlessly manage orders from a variety of channels.
In this fireside chat, Revel’s Chief Strategy Officer Chris Lybeer and FAT Brands’ Director of Construction and Purchasing James Newell will join forces to share the benefits of investing in transaction platforms to keep up with today’s digital revolution.
The hosts will wrap the session with a Q&A.
James Newell, Director of Construction and Purchasing, FAT Brands
Chris Lybeer, Chief Strategy Officer, Revel Systems
Winning in the Digital-First World: Two Secret Hacks to Building Your Digital Audience
Thanks to the pandemic, quick-serve and other restaurant customers are now digital consumers. They expect to engage, order, and transact digitally, and brands are now racing to build digital audiences. In addition, consumers are now more empowered and distracted than ever before. With two generations that practically stream everything on every device at any time they want, one-to-one marketing is the only way you’re going to reach them.
But the reality is consumers will download apps and opt in for messaging to a limited number of select brands. How can you win the arms race for digital consumers before your competitors get their attention first?
We’ll share how you can pair a text message marketing program alongside urgency marketing to advance rapidly in building a valuable, robust digital audience. You’ll learn actionable steps that will help you to:
- Acquire substantially more digital consumers than apps or loyalty programs alone by building an owned media channel proven to grow fast.
- Use this robust digital audience to grow your app and loyalty base and win across your digital channels.
- Leverage specific tactics like timing and psychology to accelerate performance of on- and off-premise promotional offers (without giving margins a hit).
- Create significant digital engagement around new menu items, store openings, innovative new offerings, or other critical brand initiatives.
You’ll walk away ready to win the digital arms race and grow guest frequency, spend, and loyalty at scale.
Chuck Moxley, Senior Vice President of Marketing, Mobivity
Kristy Sharrow, Vice President of Marketing, Quikly
Digital Essentials: The New Table Stakes for Online Ordering
Now that digital ordering dominates the restaurant industry, brands are investing in their online ordering platforms to ensure the hospitality experience that has always been extended to on-premises guests is prevalent at every touch point.
From artificial intelligence to deeply customizable sites and even individual guest profiles, join us for this webinar, where we will discuss the new online ordering trends that are quickly becoming table stakes for restaurant brands in the digital space.
- Menu testing to achieve optimal results
- AI-driven recommendations
- Analytics dashboards that pull KPIs in real time
- Seamless integrations with Google, loyalty, and more
Kiera Blessing, Content Specialist, Paytronix
Creating Emotional Loyalty to Drive Profitable Guest Engagement
Building brand loyalty today requires a more strategic approach than simply offering customers points and rewards. The loyalty that restaurants really seek comes from creating an emotional bond with their guests. A goal that is achieved by truly nurturing customers and demonstrating value beyond your products and services to deliver meaningful 1:1 interactions that are relevant to your guests’ lives.
Join our featured speaker, Mark Mears, CMO of WOWorks, to learn more about their holistic approach to creating engagement that fosters a more genuine relationship with their guests. This webinar will explore how to:
- Turn every interaction into a loyalty touchpoint
- Use data to drive 1:1 personalization and customization
- Deliver integrated marketing campaigns that expand their strategy
- Make sentiment surveys actionable loyalty initiatives
- Encourage brand advocacy through referrals
Mark Mears, Chief Marketing Officer, Woworks
Lori Stout, Senior Director, Product Marketing, Punchh
How Barnett Management, a Burger King Franchisee, Improved Restaurant Operations & Training Through Employee Coaching and Routine Consistency
Restaurant operations and training teams work tirelessly towards the same goal - providing customers with a consistently positive experience across all of their units. This consistently positive experience is what helps build brand loyalty but can only be achieved when operations and training routines are properly executed by well-coached employees.
To maintain the highest level of consistency across their stores, Al Hurtado, HR Director, and Eric Tejada, Regional Manager, for Burger King’s Barnett Group, track and coach area and store managers through their store evaluation forms. By seeing where each store and/or employee is struggling, Burger King can tailor training programs to better meet their specific goals.
Tune into this interactive webinar to learn how Burger King improved operational consistency while reducing training costs by:
- Creating specific routines for employees tailored to their role, level of training, and recent store specific issues.
- Using results from these routines to coach employees and improve future store & employee performance.
- Introducing digital tools to streamline routine creation and deployment in addition to providing reporting and insights to further help routine revision.
Taking Food Service to the Next Level with Digital Signage
Digital menu boards are the price of entry for many quick-service and fast-casual restaurants. But why stop there when this powerful technology can do so much more?
Linda Hofflander, Chief Strategy Officer of Skykit, a cloud-based digital signage provider, will discuss some of the exciting new ways restaurants are leveraging digital signage to drive sales, engage with customers, and otherwise enhance the dining experience. Join us for a look at how foodservice can go beyond digital promo boards and menus to take advantage of some of the newest applications of this technology, like LTE-enabled signage for food trucks, immersive video walls, and more.
Linda Hofflander, Chief Strategy Officer, Skykit
Having spent more than 20 years in the industry, Linda is a true digital signage veteran. Prior to joining Skykit in 2016, she launched the Vertical Business Solutions Group at Samsung. Now, as Skykit's Chief Strategy Officer, she oversees the growth and development of the company's digital platform portfolio and strategic partnerships while leading the sales, business development, custom success, and marketing teams.
Grow Your Digital Marketing Share: Food Delivery Dynamics and Tactics
While the growth of third-party delivery platforms has been unprecedented over the past 18 months, data through May 2021 indicates the channel will stabilize at significantly higher order volumes than before the pandemic. As DoorDash and its peers continue to experiment with features to drive merchant growth, the platforms have broadened and refined the opportunities for individual brands to reach the large audience of customers now regularly ordering food digitally.
Join YipitData for a data-driven analysis of the third-party delivery ecosystem, new advertising opportunities for merchants, and proven tactics used by leading brands to drive sales, improve visibility, and increase customer loyalty.
What to expect:
- Delivery market trends amid post-pandemic reopening
- A first look at sponsored advertising and other recent developments on DoorDash
- Tactics to capture category market share and improve discoverability on the platforms
Ally Flechsig, Data Consultant, YipitData
Smart Lockers: Using Technology to Meet the New Normal
There is no question that quick-service restaurants have experienced tremendous changes due to shifting customer and market demands in the recent past. Food lockers have emerged as one technology that help restaurant cope with the changing dynamics of consumption, because of the obvious benefit of eliminating person-to-person contact. But in a post-pandemic world, other benefits emerge:
- Keeping off-premises orders at the proper temperature
- Maximizing productivity of the staff you have while still delivering a great guest experience
- Effectively servicing third-party delivery drivers
- Clearing pick-up orders at the drive thru to reduce lines
Join the experts at Panasonic as they discuss customers new expectations in the quick-serve space, and the new smart food locker technology that's meeting those demands.
QSR Staffing Solutions During the Labor Crisis
The labor crisis has compounded the difficulties QSR locations face when it comes to staffing. High turnover rates and shallow applicant pools have made it extremely tough to maintain any sort of balance in the hiring process, and many owners/operators must take on the duties of missing staff members on a daily basis. The panelists will address the current challenges within the industry and share best practices to attract, hire, and retain quality employees.
Chad Troutman, Chief Marketing Officer, Sprockets
Tori McGlynn, Account Executive, Paradox
Interview with a Soupergirl: How Access Control Can Souper-Charge Your Restaurant
As a restaurant entrepreneur you’ve got a lot on your plate. Access control and security can sometimes fall to the bottom of your list. Learn how cloud-based access control for restaurants can actually simplify your day-to-day operations. Automate who has access to your restaurant and when. Set schedules for when your doors are unlocked and locked and know exactly who is making deliveries. Do this all automatically so you can have eyes on your business at all times. Remote control and management of your restaurant means that you control who’s onsite giving you the peace of mind that your restaurant is secure.
Hear from Sara Polon, Owner of Soupergirl, a Washington, DC plant-based soup restaurant on how cloud-based access control simplifies her day, helps secure her multisite soup operation, and has helped her expand her business even in the midst of the pandemic.
Franchising 101: Increasing Employee Retention
Recruiting and retaining staff is a major challenge for many franchises. Owners, and often GMs, lack an understanding of how to effectively reach and screen quality candidates in a way that is unique to their independent brand yet aligned with the corporate franchisor. This content will speak directly to these franchise owners and provide them with the tools and best practices they need to build an effective process that can reduce costly employee turnover.
Chad Troutman, Chief Marketing Officer, Sprockets
Michael Mann, General Manager, Chick-fil-A
Will Swan, HR Director, Chick-fil-A
Health and Safety as Consumers Return to In-Room Dining
And which brands are getting it right in the eyes of their customers
As the pandemic spread in 2020, we asked ourselves “What are the key health & safety measures restaurants can take to stay open and stay profitable?” To answer that question, Ipsos launched its Consumer Health and Safety Index. Global brands such as McDonalds and Panda Express used results to identify the health and safety expectations that mattered to their consumers, pin-point the strengths and weaknesses in their response plan at the store level, and build consumer confidence in their brand.
Now, as vaccinations progress and the "new normal" feels closer than ever, we ask, “What role will health and safety play as restaurants open their doors to in-room dining again?" Wave 3 of our Index answers this key question and determines which brands are getting it right in the eyes of their consumers.
Join us to hear how top QSR brands ranked in Wave 3 of Ipsos' Consumer Health and Safety Index.
Key Tips for QSRs to Optimize Digital Transformations and Put Growth on the Front Burner
Change is constant in the restaurant industry, and with the impact of the pandemic and customer needs evolving, agility in technology is more important than ever. There is a greater demand for innovation in upgrading technology infrastructure that supports the modern experiences that customers expect.
Quick-service restaurants are not only expected to deliver these new experiences seamlessly, but also to reap larger results while overcoming flat or shrinking budgets. Join us as Ryan Mollenkopf, Director of IT Infrastructure at CKE Restaurant Holdings, Inc., and Kirk Waddell, EVP of Technology at One Source, discuss best practices around strategic technology optimizations for high-growth and to stay ahead of the competition.
In this 45-minute interactive webinar, they will discuss:
- How to optimize technology while reducing costs and mitigating downtime
- Tips to stay ahead of customer experience
- Critical technology needed to recruit and retain talent
How Pancheros Leveraged Seasonal Campaigns to Increase Loyalty Sales by 92%
Restaurant operators know that having a loyalty program with thousands or hundreds of thousands of members is only valuable if their customers are actively engaging and visiting the brand. Generating customer engagement and participation requires the ability to deliver seasonal offers and marketing campaigns that drive omnichannel engagement across the customer lifecycle.
To deliver a rewarding experience for their fans, Ryan Murrin, CMO for Pancheros Mexican Grill, developed and deployed a modern marketing strategy that leaned into their loyalty program’s data, technology and tools. Utilizing a new loyalty-centric focus, they created a powerful series of promotional campaigns that would drive higher average checks, additional loyalty visits, and new customer acquisition.
Join us for this interactive webinar and learn how Pancheros recently delivered some of their best engagement rates in the brand’s history by:
- Designing a lifecycle marketing program that provides transactional cues that initiate action from their customers
- Running multi-faceted campaigns that provide points, offers and experiences to create a legion of superfans
- Managing campaigns virtually to avoid fraud and elicit higher rates of engagement from new and existing customer bases
Ryan Murrin, CMO, Pancheros Ryan Murrin is Chief Marketing Officer of Pancheros Mexican Grill, a fast casual burrito chain with 69 locations. Prior to Pancheros, Ryan spent 15 years at Chipotle Mexican Grill overseeing advertising, research, sponsorships, integrated marketing and CRM/Loyalty for 2400 restaurants.
Lori Stout, Senior Director of Product Marketing, Punchh Lori is the Senior Director of Product Marketing at Punchh. A lifelong writer and storyteller, Lori loves the challenge of applying modern solutions to age-old industry challenges to help brands create a better experience for their customers.
Chipotlanes, AI, and the Drive-Thru Revival
One of the most lasting effects of the COVID-19 pandemic appears to be the rejuvenation of the drive-thru window. According to the NPD Group, drive-thru lanes accounted for 44% of all off-premise orders across the industry by the end of last year.
With its resurgence, the drive-thru is getting a major technological facelift. Brands like McDonald’s and Burger King are making major investments in AI, while others like Chipotle and Checkers and Rally’s are implementing express lanes dedicated to orders placed online.
Join us for a look into the drive-thrus of the future, including:
- Consumers’ rekindled affinity for the drive-thru
- The key pieces of drive-thru tech that will be table stakes in 2022 and beyond
- How drive-thrus are affecting competition between QSRs and fast casual restaurants
Kiera Blessing, content specialist, Paytronix
Disclaimer: Paytronix has a relationship with Checkers and Rally's and provides services to Checkers and Rally's to help enable programs mentioned in this webinar. None of the Paytronix employees that directly work with Checkers and Rally's assisted in the creation of content for this webinar. Paytronix is not affiliated with other brands mentioned in this webinar, including Chipotle, Burger King or McDonald's, nor is this webinar sponsored or endorsed by any of these brands, including Checkers and Rally's. This webinar is strictly based on publicly available information and Paytronix's independent analysis of the industry.
How to Be Relevant with Today's Digital Consumer
Learn how top brands are using relevance and accessibility to thrive in a post-COVID world
Join us for an informative, entertaining webinar for restaurant operators and franchisees, featuring retired Yum! Brands’ CEO Greg Creed. He’ll share tips and stories from the new book R.E.D Marketing that Greg co-authored with Ken Muench, CMO of Yum! Brands. Hear from Greg’s experience building four of the world's most loved, trusted, and fastest-growing restaurant brands and how to apply these lessons to build a relevant brand that’s easy for today’s digital consumers to access.
This one-hour learning event will be rich with real-world rebound examples from leading brands, including KFC, Taco Bell, Sonic, Chick-fil-A, Subway and more. You’ll gain practical adaptation strategies with real-world examples and tips you can apply immediately in your business.
Samples of what to expect:
- Learn about the three types of relevance every brand must master to identify the cultural codes relevant to your customers.
- Gain insider know-how from leading brands on developing owned media channels that drive guest frequency, loyalty and increased adoption of digital ordering.
- Get three mythbusters on how not to be relevant, despite virtually every brand attempting to be so.
- Hear the story of why the Taco Bell Chihuahua wasn’t the hit you think it was, and why the Live Mas campaign was a game changer.
- Discover the surprisingly simple tools leading restaurant brands are using to bridge the inherent gaps between e-commerce and b-commerce.
Bonus: Attendees of this live event will receive a free copy of Greg’s book after the event*.
Greg Creed, Chairman Emeritus, Collider; Retired CEO, YUM! Brands, Inc.
Dennis Becker, CEO, Mobivity
Chuck Moxley, SVP Marketing, Mobivity
How Jersey Mike's Tackled Evolving Consumer Needs During Covid
The global pandemic hastened digital transformations for successful restaurants across multiple touchpoints. For quick-service restaurants, guest safety, speed and convenience became paramount as contactless service, curbside pick ups and delivery took on new importance. Learn how Jersey Mike’s tackled evolving consumer needs during Covid and how their digital transformation is setting them up for an adaptable—and guest focused—future.
Scott Scherer, CIO, Jersey Mike’s Subs
Rick Smith, Director of Business Development, Elo Touch Solutions, Inc.