Domino's

Domino's Steps Out of the Box with New Chicken Offering

Domino's Pizza continues to show it is a player in the chicken business with its launch of the new Specialty Chicken, the latest innovation to an expanding menu. Domino’s will celebrate by giving away 25,000 orders of Specialty Chicken to select Facebook fans who enter on Domino’s Facebook brand page for a chance to win by the end of the day Monday, April 14.

 

A Picture of Health

Fast food gets a bad rap. The industry is actively cutting back on calories, sodium, trans fats, high fructose corn syrup, and other ingredient components that are detrimental to nutrition, but consumers and watchdogs alike are still quick to point fingers when the nation’s health woes come under debate.

Mint Advertising Wins ADDY for Domino's Campaign

Strategic creative agency Mint Advertising recently received a Gold ADDY Award from The Philadelphia Advertising Club for its 2014 holiday direct mail campaign. A Gold ADDY award represents the highest level of excellence, as judged by marketing and advertising professionals from across the U.S.

Mint also received a Silver Award for an integrated promotional campaign for Domino’s Pizza. Mint also received a Gold Award in the Self-Promotion, Direct Marketing/Specialty Items Category for “Mint Wine Bag Holiday Mailing” on behalf of Mint Advertising.

Domino’s Gears Up for Busiest Day of the Year

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It isn’t just football players preparing for the big football game next week, but pizza makers and delivery drivers, too. Domino's Pizza is counting down to kickoff and ready to take on its biggest day of the year.

As the Denver and Seattle football teams get ready for their biggest Sunday of the season, Domino's anticipates delivering more than 11 million pizza slices and 3 million chicken wings nationwide on game day—nearly an 80 percent overall increase from a typical Sunday.

Game Time

Brands’ mobile games build customer sales, loyalty.

Mobile games like Chipotle's Scarecrow app give fast food restaurants promo tool
Chipotle's "The Scarecrow" game was downloaded more than 530,000 times. Chipotle

A handful of quick-service brands released games for mobile platforms in 2013, and the apps proved to be more than just for fun. In fact, some brands are reporting increased sales and customer loyalty by integrating games within their apps.

Among the restaurant companies that found success this year with app games were Blimpie, McDonald’s, and Chipotle.

Domino's Pizza Kicks Off Global Weeklong Promotion

Domino's Pizza is inviting the world to join in on the recognized world leader in pizza delivery’s largest weeklong promotion, Global Domino’s Week.

A total of 42 countries will help celebrate the third annual global event by promoting 50 percent off menu-priced pizza via their Facebook pages. The number of participating countries has more than doubled from the 19 countries that participated in Domino’s first-ever global event in 2011.

4 Lessons From the Front Line

From passing out fliers to owning and operating 11 franchise units in the Chicago area, Reece Arroyave has done it all with Domino’s. Arroyave was just 12 years old when he started passing out fliers for the pizza brand outside a Chicago-area store. Today, his restaurants span across Chicago, including neighborhoods like Crystal Lake, Glenview, and Chicago proper. Arroyave has been with Domino’s for so long that his only prior work experience before quick service was mowing lawns and delivering newspapers.

Domino’s Smart Slice Expands Participation

Domino’s Pizza is starting this school year with excitement, highlighted by the continued growth of its Domino’s Smart Slice school lunch program. The program, which meets the recently updated USDA school lunch nutrition standards, added 45 percent more schools to the roster compared to last school year, and is available in 33 new districts within 14 states: Arkansas, Arizona, California, Florida, Idaho, Indiana, Kansas, Kentucky, Michigan, New Mexico, Ohio, Oregon, Texas, and Utah.

 

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