Speaking to investors during Domino’s Pizza’s 2011 fourth-quarter earnings call, J. Patrick Doyle, the company's president and CEO, said estimated global online sales in 2011 had exceeded $1.8 billion. Further, online sales comprise around one-third of the company's U.S. sales.
Online orders continue to "grow at a steady clip," Doyle said.
Doyle credited the company's social media strategy, as well as the brand's investment in online transaction technology, for the landmark achievement. "Technology is so pivotal to our business today," he told investors.