PepsiAmericas

BK Joins Oatmeal Trend, Serves Quaker Oats

Quaker Oats hit the quick-serve market Monday with Burger King’s addition of Quaker Oatmeal to its breakfast menu. The whole grain oatmeal is available nationally in all Burger King stores in two flavors.

The timing of the announcement is prudent. Competition has soared in 2011, as McDonald’s launched its breakfast oatmeal at the beginning of the year, and Chick-fil-A tossed its hat in the ring in July.

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