Chain: 4 Rivers Smokehouse

4 Rivers Smokehouse Announces Key Leadership Changes

Tipping the scale at 800 employees, and following the opening of  the brand’s 23rd Florida location, 4R Restaurant Group names four new members to their leadership team – Jim Bruce as Chief Financial Officer (CFO); Joel Chick as Restaurant Division President; Jim Lewis as Signature Products Division President; and Monique Waldrop as Chief Marketing Officer (CMO). The hires […]

4 Rivers Smokehouse Releases New Campaign, ‘Peace, Love, 4 The Greater Good’

From the award-winning BBQ restaurant chain comes a new campaign: Peace, Love, 4 The Greater Good. The campaign was conceived by the 4R Restaurant Group team to deepen the connection with their community and guests. An homage to 4 Rivers’ humble beginnings, the campaign reflects the compassion of the restaurant’s heritage. The smokehouse restaurant concept […]