The Counter Custom Built Burgers announced a new deal with Restaurantes de Marcas Gastronomicas to become the first build-your-own-burger concept in Mexico, with the first unit slated to open in the fall. In addition to offering more than a million possible burger combinations—a burger for every lifestyle—The Counter also serves a wide selection of signature […]
The Counter Custom Built Burgers is pleased to announce that it has been named on Forbes’ second annual list of America’s Most Promising Companies. Forbes’ list of America’s Most Promising companies features a handful of successful privately held, high-growth American companies that surfaced as power players in their industry. While tech companies ranked high on […]
The Counter Custom Built Burgers, the innovative build-your-own-burger concept known for its variety of toppings and more than 300,000 possible burger combinations, is proud to announce the promotion of Bryan Vicentini from vice president of operations to president and chief operating officer. In this role, he will continue to manage day-to-day operations, oversee all departments […]
Franchisees of The Counter are loyal clients of Restaurant Technologies, Inc., and recently added the company’s new fryer filtration monitoring technology to their Total Oil Management solution from RTI. RTI’s solution allows franchise owners to monitor each of their restaurants’ compliance with standard operating procedures for frying. “The addition of fryer filtration monitoring to The Counter’s […]
The Counter Custom Built Burgers, the popular build-your-own-burger restaurant that offers more than 300,000 possible combinations, and Americana Group, the Middle East’s leading restaurant, food product distributor, and retail company, announced today a development agreement. The agreement calls to open and operate 33 new locations of The Counter in the United Arab Emirates, Kuwait, Qatar, […]
The Counter announced the buyback of The Counter Honolulu from co-owner DK Kodama. DK Kodama, one of the three local owners of The Counter Honolulu, will sell his interest in Counter Kahala LLC, giving the company majority ownership of the restaurant. Two of the three co-owners, Ed Robles and Pablo Buckingham, will continue to be […]
The Counter Custom Built Burgers, a premium burger concept known for offering more than 300,000 possible combinations, will open its sixth Northern California location in San Mateo on November 22. The Counter in San Mateo brings premium burgers and “The Counter Culture” community to hungry diners in Northern California. Nearly 80 percent of The Counter’s […]
The Counter launches new line of “Signature Burgers in a Bowl,” including the Garden Bowl, the Counter Cobb, and the Southwestern.
Burger chain uses Market Selection program to draw customers and test ingredients it hopes to add to the permanent menu.
Burger concept signs franchise agreement to bring nine units to Los Angeles and Las Vegas.