The Counter Custom Built Burgers, the innovative build-your-own-burger concept known for its variety of toppings and more than 300,000 possible burger combinations, is proud to announce the promotion of Bryan Vicentini from vice president of operations to president and chief operating officer.

In this role, he will continue to manage day-to-day operations, oversee all departments and team members, maintain vendor relations, and interact with franchisees and partners.

“Bryan has shown outstanding leadership in the last two years with The Counter,” says Jeff Weinstein, founder and co-CEO. “We’re excited to have him at the helm as we continue to expand The Counter brand.”

Craig Albert, co-CEO, says, “He’s the perfect person to step into the role and continue to grow the company to the next level.” 

Vicentini has more than 17 years of experience in the restaurant industry and joined The Counter in 2010 as vice president of operations, overseeing new store openings and day-to-day operations. He was previously senior director of operations at RA Sushi.

Burgers, News, Operations, The Counter