Chain: Noodles & Company

Noodles & Co. Plans Brand Repositioning; Hires Agency

Fast-casual restaurant chain Noodles & Company will introduce a brand repositioning, as “Your World Kitchen,” and has selected advertising agency TDA_Boulder to develop and execute it, via out-of-home, radio, digital, print, and in-store advertising and social media marketing. The client’s previous agency had been Carmichael Lynch, Minneapolis. There was no review. Selection was managed by Noodles & Company […]

Noodles & Company to Open New Locations in Northeast

Noodles & Company, the fast-casual restaurant concept with more than 300 locations throughout the U.S. that features a collection of dishes from around the world, has announced an area development agreement with Mascott Corporation, owner and operator of six restaurant brands in the New Jersey region. Through the partnership, the Noodles & Company brand will […]

Noodles & Co. Develops Franchise Deal in the Dakotas

Noodles & Company—the Colorado-based restaurant concept that serves made-to-order noodles, salads, and sandwiches inspired from around the world—announced a new development agreement with franchise group Prairie Pasta Company. Prairie Pasta is an affiliate of Border States Management, based in Willmar, Minnesota. The new franchise partner is slated to open its first Noodles & Company location […]

Noodles & Co. Gets On Board with PeopleMatter

Noodles & Company, a Colorado‐based fast-casual restaurant concept serving noodles, soups, salads, and sandwiches from around the world, announced it will implement PeopleMatter HIRE in its 212 company-owned restaurants to help find, hire, and onboard exceptional employees. Noodles will deploy PeopleMatter’s talent management system to automate its talent acquisition process with HIRE’s online application form, […]

Noodles & Co. Sold to Investors

Noodles & Co., the Broomfield, Colorado-based noodle fast-casual, has been acquired by an investment group that's led by Catterton Partners. The financial terms of the acquisition were not disclosed, however, Catterton Partners has invested in foodservice brands including P.F. Changs, Baja Fresh, and Odwalla. It is not known how the change will affect franchisees of […]

Assault on Casual

From his Colorado office, Boston Market CEO Lane Cardwell is targeting some free agents—dining free agents, that is. “There are some customers out there open to where they’ll be eating, and Boston Market is happy to capture that business,” Cardwell says. Cardwell is referring specifically to the significant chunk of diners who are in limbo […]