Chain: Seattle's Best

Starbucks, Tim Hortons, Dunkin’ Rank Top in Social Media

Technology and data company Engagement Labs, creator of eValue Analytics and the eValue score, released rankings on the top coffee chains and coffee brands on social media. “Coffee is the second most sought after commodity in the world and the average American drinks approximately three and a half cups of coffee a day. That said, […]

Seattle’s Best Expands At-Home Coffee Options

Seattle’s Best Coffee, a featured brand within Starbucks Corporation, is launching three new coffee products, giving coffee drinkers even more ways to sip a great cup of Seattle’s Best Coffee at home. Building on recent success down the aisle with roast & ground packaged coffee, Seattle’s Best Coffee is entering two new coffee categories: the […]

Coffee Concepts Serve the Masses for Black Friday

In the wake of the unofficial shopping holiday that is Black Friday, some coffee quick-serve brands are finding an opportunity to reach out to new customers among the 20 percent of Americans who will go back to work. When Seattle's Best Coffee started its free coffee promotion on Black Friday three years ago, the Washington-based […]

Seattle’s Best Taps Into $4.3B Blended Beverage Industry

Seattle’s Best Coffee, a division of Starbucks Corporation, partnered with food manufacturer Inventure Foods Inc. to launch a first for the coffee industry: a blend-at-home frozen coffee beverage line. “The blended marketplace is huge and growing; it’s a $4.3 billion category,” says Jennifer Dimaris, vice president of channel brand management for Seattle’s Best Coffee. “We […]

Seattle’s Best Franchisee Hires Morgan Marketing & PR

Rick Gitchen,  Senior Franchise Partner at Seattle’s Best Coffee has hired Morgan Marketing and Public Relations, an Irvine-based full-service marketing and public relations firm, to provide public relations support for his Orange County locations.  The agency will create and implement a comprehensive marketing campaign aimed to increase awareness of the Seattle’s Best Coffee brand in Orange County, […]

Seattle’s Best Opens New Chicago Drive-Thru Unit

Seattle’s Best Coffee, part of Starbucks Corporation, today opened the doors—and drive-thru window— of its new coffee drive-thru concept in Northlake, Illinois. Designed to meet the needs of the more than 36,000 commuters in the suburban Chicago neighborhood, the concept boasts never-before-seen coffee beverages, freshly baked food items, and other car-friendly sandwiches and snacks. “Our […]

Double Digit Growth In The Office Coffee Marketplace

Seattle’s Best Coffee, part of Starbucks Corporation, showed double-digit growth in the office coffee marketplace during the last year, bringing its coffee brand to new places, including corporate offices, commercial spaces, and government buildings. For Seattle’s Best Coffee, the office coffee category represents another opportunity to extend brand exposure and complement its presence beyond the […]

Dine America Releases Conference Agenda

Dine America, the annual “Executive Idea Exchange” for leaders in the restaurant and foodservice sectors, released the agenda for its 2011 conference. The conference will take place October 9-11, 2011, at the Intercontinental Buckhead in Atlanta. The conference schedule includes keynote addresses, breakout sessions, and networking opportunities, including an offsite party. Industry (and Twitter) celebrity […]

Seattle’s Best Coffee’s Getting Laughs

  Starbucks-owned Seattle's Best Coffee is debuting the "Declare Your Level Show," a virtual comedy smorgasbord on Facebook that begins April 13 at 1:00 p.m. EST. The brand is teaming with world-famous improv troupe Second City Communications for this first-of-its-kind comedy and coffee extravaganza. Just like a traditional improv show, the Facebook audience will participate […]

Seattle’s Best Takes ‘Great Coffee’ Message to Nonprofits

Seattle’s Best Coffee, following in its recently announced tagline to be “Anywhere Great Coffee is Needed,” announced that it is providing support to nonprofit organizations in the form of coffee—and a $5,000 donation. The brand recently launched its “Brew-lanthropy Project,” an effort to reward nonprofit organizations across the country that are doing good works in […]

Seattle’s Best Rolls Out Iced Canned Lattes

Seattle’s Best Coffee, part of Starbucks Corporation, announced the latest addition to its “Anywhere Great Coffee is Needed” marketing strategy: its new line of iced canned lattes. Following a successful West Coast test in 2010, this marks the brand’s entrance in the $1.4 billion U.S. ready-to-drink category. This move capitalizes on the growing trend in […]

Seattle’s Best Launches First Major Ad Campaign

Seattle’s Best Coffee, part of Starbucks Corporation, launched its first-ever integrated, multichannel advertising campaign debuting the brand’s “Anywhere Great Coffee is Needed” strategy. The first phase of the campaign includes a series of online TV ads, billboards, wild postings, and digital and introduces a bold new approach to premium coffee. “A little more than a […]

Seattle’s Best Gets a Makeover

New brand identity, including a new logo, will help coffee company as it goes from 3,000 points of distribution to 30,000 by end of fiscal year.