Chain: Shake Shack

On this day, October 1, 2015, meatless-Monday advocates get to step out of the box and celebrate how far vegetable-forward cuisine has come with the celebration of World Vegetarian Day. The celebrants won’t just be those who ascribe to elimination diets though. Finding itself at the confluence of multiple consumer and industry trends, the once […]

Fellow New York–based companies Shake Shack and Mast Brothers have teamed up again. Founded by brothers Rick and Michael Mast in 2007, Brooklyn-based artisanal chocolate makers Mast Brothers takes its chocolate as seriously as Shake Shack takes it burgers. Since 2012, Shake Shack has worked with Mast Brothers to craft signature Shack bars that perfectly […]

Wisetail is proud to announce Shake Shack is the winner of its 2015 Wisetail Way Award. The award recognizes and celebrates innovators in Learning & Development. As one of the most successful fast casual restaurants in the country, Shake Shack has taken a truly visionary approach to employee engagement and training by deploying its social […]

On Friday, Shake Shack partnered with James Beard Award-winning chef Dan Barber to bring customers a one-day special to bring leftovers back to life. Starting at 11 a.m. at its Madison Square Park location, Shake Shack began selling its limited supply of WastED Juice Pulp Cheeseburgers. The burger, which is made up of leftover pulp […]

Shake Shack is kicking off summer and continuing the celebration of the Madison Square Park Shack reopening with a one-day-only feature of a very special burger created by chef Dan Barber and his team at Blue Hill on Friday, May 29. The wastED Juice Pulp Cheeseburger, first presented at Blue Hill’s wastED, a three-week pop-up […]

When it comes to building a buzz-worthy brand—one with the food and business model to back warrant such hype—there is no single mandate that fits all companies. At least that was the message that Aaron Noveshen, founder of the consulting firm the Culinary Edge, emphasized in his talk, “From Main Street to Wall Street: Secrets […]

On Friday, May 1st, Shake Shack will kick off its 4th Annual Great American Shake Sale benefiting No Kid Hungry. The Great American Shake Sale is a company-wide cause marketing initiative taking place May 1-31, 2015, at all U.S. Shake Shacks (excluding stadiums and airports). The goal is to raise awareness and funds for No […]

Olo, the leading provider of online and mobile ordering capabilities for the restaurant industry, has appointed world-renowned restaurateur Danny Meyer to its board of directors. Meyer brings a wealth of industry experience to Olo, most notably as founder and CEO of Union Square Hospitality Group, where he is responsible for overseeing the strategic direction of the […]

NCR Corporation announced that Shake Shack has implemented the NCR Pulse Real-Time smartphone application, joining the 5,500 others already using the app. Available for iOS and Android devices, NCR Pulse Real-Time is a SaaS-based mobile analytics engine that helps restaurant operators solve the everyday challenges of low visibility into current operational performance, lack of predictable […]

MGM Resorts International unveils details about the experience it is creating in Las Vegas surrounding the world-class 20,000-seat arena under development in partnership with renowned sports, entertainment, and facilities organization AEG. Plans include new Stripside experiences at New York-New York and Monte Carlo resorts and a public park leading to the new state-of-the-art arena. The […]

With relief efforts still underway, New York-based Shake Shack is holding a week-long drive to help raise awareness and funds for the American Red Cross in support of victims impacted by Superstorm Sandy. Shake Shack has created a special milkshake, the "Rally Shake," inspired by New York City's iconic Black & White cookie. The Rally […]

Anyone in the restaurant industry, be it quick service or full service, can tell you employee turnover is one of the biggest issues facing the segment day in and day out. And presenters from last week’s Dine America conference—QSR’s executive idea exchange held in Atlanta—couldn’t agree more. Fortunately, they were able to share their insights […]

Shake Shack may be young, but it knows a lot about growth. Just eight short years ago, the better-burger concept earned its stripes as a simple hot dog stand in New York’s Madison Square Park, where its mission to raise money in support of the Flatiron District attraction far exceeded its expectations. The brand’s initial […]