Celebrity-favorite boutique bakery The Whimsy Cookie Company is about to sweeten up Knoxville with the opening of its first storefront in the area. Despite COVID-19, the Memphis-based brand is pushing forward with national expansion plans and is excited to announce its first Knoxville location coming this fall at 4927 Kingston Pike in Bearden. What started out […]

The Whimsy Cookie Company, known for its secret sugar cookie recipe, is now adding coffee and caramel to their menu. Whimsy, alongside Memphis based J. Brooks Coffee Roasters have developed two roasts exclusive to the cookie company. In addition, the cookie franchise is partnering with Memphis famed Shotwell Candy Co. in an effort to propel […]

While countless Louisiana retailers anxiously await the green light to reopen their businesses, a Tennessee-based boutique bakery franchise is optimistically moving forward with its statewide expansion plans. The Whimsy Cookie Company—whose signature melt-in-your-mouth treats have garnered an A-List fanbase that reads like a who’s who of Hollywood—is expecting to have as many as 15 shops […]

What started out in one mother’s Memphis kitchen, The Whimsy Cookie Company is now on a course to reach families all across the country. With its original corporate location in Memphis, as well as eight franchise locations throughout the South, the cookie company loved by families and celebrities alike is now eyeing markets across the country […]