Chain: Yum! Brands

Yum! Brands CMO Ken Muench and Former CEO Greg Creed Release Book on Marketing

Yum! Brands, Inc. announced the publication of R.E.D. Marketing: The Three Ingredients of Leading Brands (Harper Collins; June 8, 2021) by Ken Muench, CMO of Yum! Brands, and Greg Creed, former CEO of Yum! Brands. The book explores the importance of a holistic marketing strategy that creates a brand for the long-term. Muench and Creed […]

Yum! Brands Lands on 2021 Bloomberg Gender-Equality Index

Yum! Brands was named to the 2021 Bloomberg Gender-Equality Index for the company’s commitment to advancing women’s equality and transparency in gender reporting. Yum! is one of 380 companies included on the 2021 Bloomberg GEI, which covers 11 sectors across 44 countries and regions, and brings transparency around gender-related practices and policies by encouraging disclosure […]