The award-winning and critically acclaimed Harlem Shake announces a strategic partnership with Franchise India, and advisory support from FranGlobal, the international arm of Franchise India. The partnership marks a new chapter in the brand’s international expansion, with a Master Franchise Agreement between Harlem Shake and Franchise India to open 75 units across multiple Indian markets.
“India represents an important growth opportunity for Harlem Shake as we begin to expand our presence internationally. We are excited to partner with FranGlobal and Franchise India to introduce our brand to a new market. Harlem Shake has always been about more than burgers and shakes; it is about creating a welcoming experience rooted in culture, community and great food. We look forward to exploring the opportunities India offers and building meaningful connections with consumers and franchise partners, “said Jelena Pasic, Founder and CEO, Harlem Shake
The India partnership aligns with Harlem Shake’s broader growth ambitions, leveraging strategic franchise relationships to reach new markets while retaining the brand’s distinctive identity. Through Franchise India and FranGlobal, the brand will explore regional master franchise and regional development opportunities to bring the Harlem Shake experience to the subcontinent of India.
“Harlem Shake brings a distinctive New York dining concept to India, combining a recognizable American menu with a strong brand identity and an experience built around community and culture. Through FranGlobal’s international franchising expertise and Franchise India’s understanding of the Indian market, we aim to connect the brand with suitable franchise partners and support its expansion across key Indian territories.” said Mr. Gaurav Marya, Chairman, Franchise India Brands Limited.
Harlem Shake is exploring franchise-led expansion opportunities in India through regional master franchise and area-development models. Prospective franchise partners and investors interested in exploring opportunities to bring the brand to their respective markets can connect with Franchise India and FranGlobal for further information on partnership and development opportunities. For franchise and partnership inquiries, please contact: Gaurav Marya, +91 9717683838 or [email protected]
