This May, HTeaO is once again partnering with Alex’s Lemonade Stand Foundation (ALSF) to help advance the fight against childhood cancer, continuing a meaningful partnership rooted in the brand’s commitment to Brewing Purpose. Beginning May 1, guests at HTeaO locations nationwide will have the opportunity to round up their total to the nearest dollar at checkout, with proceeds supporting ALSF’s work to fund pediatric cancer research and provide critical resources for families impacted by childhood cancer.
Throughout the campaign, HTeaO will swap out its signature blue straws for yellow straws as a small but visible reminder of ALSF’s lemonade stand roots and a thoughtful nod to gold, the color most commonly associated with pediatric cancer awareness.
Alex’s Lemonade Stand Foundation is the largest independent childhood cancer charity in the U.S. focused on funding critical research and supporting families. Since young founder Alex Scott hosted her first lemonade stand in 2000, ALSF has raised over $300 million, funded more than 1,500 research projects at nearly 150 institutions across North America and Europe, and helped more than 15,000 families access the care they need through programs like Travel For Care.
“Brewing Purpose is about finding real ways to show up for the communities we serve, and our partnership with Alex’s Lemonade Stand Foundation is a powerful example of that,” said Kelsey McManemin, Senior Vice President of Marketing at HTeaO. “After seeing our guests, franchisees and team members rally behind this mission last year, we knew it was something we wanted to continue supporting. This campaign gives our guests a simple, meaningful way to help build on that impact and support the fight against childhood cancer.”
All month long, HTeaO customers can visit any location and round up their purchase to the nearest dollar, with 100% of those proceeds going directly to ALSF.
“We are grateful to continue our partnership with HTeaO this May and to see its community of guests, franchisees and team members come together once again in support of children with cancer,” said Liz Scott, Alex’s mom and Co-Executive Director at Alex’s Lemonade Stand Foundation. “Every round-up helps fund the research and family support programs that bring hope to families facing childhood cancer.”
Childhood cancer is the leading cause of death by disease for children in the U.S., yet research for pediatric cancers remains significantly underfunded. With the support of partners like HTeaO and its customers, ALSF continues to fill critical research gaps and bring hope to families nationwide.
To get involved, visit any HTeaO location during the month of May to round up your total.
