LIME Fresh Mexican Grill, the Florida-born fast-casual favorite known for its fresh, made-to-order Mexican cuisine and laid-back South Beach spirit, is showing its guests some love with the launch of LIME Lover, a new loyalty program created to reward the community that has supported LIME for more than two decades. Launched as part of the brand’s new “LIME Loves You Back” campaign, the program debuts Oct. 6 in celebration of National Taco Day, giving members the opportunity to earn points toward tiered rewards, receive personalized offers and enjoy special perks with every visit.
To celebrate the launch, LIME is giving members an extra reason to stop in during National Taco Day week. LIME Lover members who dine at participating locations from Oct.6–9 will receive a free small guacamole reward in their account following their qualifying visit. New members get something right away, too; guests who enroll in LIME Lover will receive a free OG Taco reward upon signing up.
After enrolling, members earn points on every eligible purchase and move through four tiers: L, I, M and E, spelling out LIME. Every member starts at the L or Local tier, earning 10 points per $1 spent. Members who spend $350 to $849 within the last 365 days move to the I or IYKYK tier and earn 11 points per $1 spent, while those who spend $850 to $1,749 reach the M or MVP tier and earn 12 points per $1 spent. Members who spend $1,750 or more reach the E or Elite tier and earn 13 points per $1 spent. Points can be redeemed for rewards starting at 500 points for a free soda or tea, side of guacamole or queso, or OG chicken or beef taco, up to free fajitas for 2,000 points, with additional rewards available at point levels in between. And there’s no race against the clock. LIME Lover points never expire, so members can keep accumulating points toward their next reward. Members can earn points by providing their phone number at checkout or when ordering online or through the LIME Lover app, and registered members can also receive personalized offers.
Since opening its first taco spot on Alton Road in South Beach in 2004, LIME has built a devoted following around high-quality, made-to-order Mexican favorites and an easygoing approach to dining. Tacos, bowls and salads share the menu with made-from-scratch salsas and award-winning margaritas, staying true to the brand’s longtime “no freezers, no microwaves” approach. More than 20 years later, LIME operates eight locations across Florida and is preparing for further growth across the state through a new re-franchising effort.
“Our guests have shown LIME a lot of love over the years, and LIME Lover gives us a way to return it,” said Patrick Fore, CEO of LIME Fresh Mexican Grill. “We wanted to create something that makes every visit a little more rewarding, whether you’ve been coming to LIME for years or you’re just getting to know us. It’s about recognizing our regulars, welcoming new guests into the community and giving everyone more reasons to keep coming back.”
LIME Lover members can manage their rewards and order through the new LIME Lover app, bringing ordering and loyalty benefits together in one place. The program is powered by Olo Loyalty, formerly known as SpendGo, which integrates rewards directly into the ordering process so members can earn and redeem points as part of their regular LIME experience.
For more information about LIME Lover, including sign-up details, points structure and FAQs, visit limefreshmexicangrill.com/rewards. For the latest from LIME Fresh Mexican Grill, visit limefreshmexicangrill.com and follow @LimeFresh on social media.
