On March 7, foodie restaurant brand Newk’s Eatery is debuting in the Raleigh-Durham area with its first restaurant in Cary, bolstering the company’s North Carolina footprint and rapid East Coast expansion. The Cary location will be the first of six to seven additional restaurants planned for the Triangle area and the sixth Newk’s Eatery currently in the state, including locations in Charlotte, Fayetteville, Greensboro and Winston-Salem. The new restaurant will showcase the 12-year-old brand’s “Generation 2” restaurant design, presenting a fresh, on-trend look for the brand while maintaining Newk’s signature warmth.

“The Triangle has a growing, dynamic foodie culture which makes it an ideal expansion location for a brand like ours that believes you can have memorable, flavor-rich meals without the white tablecloth,” says Chris Newcomb, Newk’s Eatery’s cofounder and CEO. “With that in mind, we built our restaurant in Cary to reflect our philosophy that fast casual, comfort, and culinary can be great partners.”

The new Cary location is only the second Newk’s in the nation to feature Newk’s newest restaurant design, which debuted in Lafayette, Louisiana, late last year and will be used in future Newk’s restaurants. These “Generation 2” restaurants feature rich, classic colors and materials that deliver a sense of elegance that is unexpected in a fast casual experience. Design details include upgraded finishes such as subway tiles, pendant lighting, plush upholstery, floor detailing, and community-style high-top seating. The design features also follow a modern color scheme incorporating the hues of Newk’s always-fresh ingredients.

Opening at 1144 Kildaire Farm Road, Newk’s Eatery will offer indoor and outdoor seating for 170 guests in its nearly 4,700 square-foot space. The restaurant will provide job opportunities for 75 local applicants.

Newk’s menu draws from the time-tested family recipes of its founding family, the Newcombs. Continuously sourcing the finest, freshest ingredients, Newk’s Eatery cooks with imported cheeses and prime meats, hand-chopped seasonal vegetables, house-roasted garlic, homemade dressings, and house-infused olive oil—guaranteeing every meal is served fresh and fast. The fast-casual restaurant delivers lunch to the table or to the office with its robust catering service and offers guests flavorful meals on the go with its convenient Grab-N-Go and online ordering options.

The Jackson, Mississippi-based Newk’s Eatery currently has nearly 100 locations in 13 states and plans to expand to more than 200 units by the end of 2018. 

Fast Casual, Franchising, Growth, News, Newk's Eatery