PURA VIDA MIAMI, the lifestyle-driven wellness cafe brand known for its elevated all-day dining experience, announced the grand opening of its newest New York City location in Battery Park at 255 Vesey St.
Located in Manhattan near Brookfield Place, the opening marks Pura Vida Miami’s continued expansion throughout New York City, bringing the brand’s presence to nine locations across the market and builds on the brand’s growing national footprint. The new Battery Park cafe follows several openings in key markets across the country, including most recently a flagship location in the Flatiron District this summer as Pura Vida Miami continues to introduce its signature blend of fresh food, thoughtful design and warm hospitality to new communities.
To celebrate the brand-new Battery Park location, Pura Vida Miami will also feature the brand’s newly expanded frozen yogurt program, available exclusively at its Flatiron and Battery Park locations in New York City, offering a refreshing take on the brand’s signature better-for-you offerings. Guests can enjoy four signature creations for $12 each, including Berry Bliss (up to 12g of protein) and the new Strawberry Hazelnut (up to 11g of protein), featuring tart Greek frozen yogurt topped with chocolate hazelnut sauce, fresh strawberries, toasted coconut flakes, raw honey and sea salt; Pistachio Crunch (up to 21g), featuring pistachio butter, toasted mixed nuts, raw honey and sea salt; and Dubai Chocolate (up to 18g of protein), combining chocolate hazelnut sauce, pistachio butter, toasted nuts, coconut flakes, cacao nibs, raw honey and sea salt. For those looking to customize their experience, Pura Vida will also offer build-your-own frozen yogurt options for $12 with up to three toppings.
The Battery Park cafe features indoor seating and outdoor seating and Pura Vida Miami’s signature airy, laid-back yet elevated finishes in white oak, Taj Mahal stone and greenery throughout. It also serves as a community third space, with homey, family-style seating at the back of the café.
Pura Vida Miami’s full menu of fresh offerings will be available, including all-day breakfast, wraps, bowls, salads, sandwiches, high-protein plates, smoothies, coffee, matcha and seasonal specialties.
“New York continues to be an incredibly important market for our brand and we’re excited to grow our presence in Battery Park,” said Omer Horev, Co-Founder and CEO of Pura Vida Miami. “It’s a dynamic neighborhood that brings together residents, professionals and visitors, and we see a natural alignment with the way our cafés are designed to fit into people’s everyday routine. We look forward to becoming part of the community and creating another welcoming space where guests can gather and enjoy the Pura Vida experience.”
The Battery Park opening underscores Pura Vida Miami’s continued national expansion and growing presence in New York, with nine locations across New York and more than 50 locations nationwide with additional openings planned across the country. The Battery Park location will be open Monday-Saturday, 7:00AM-9:00PM, and Sunday, 7:00AM-8:00PM.
