Slim Chickens announced its new restaurant opening in Swindon, United Kingdom. Established multi-unit operator, Boparan Restaurant Group is at the forefront of the opening and is there forty-ninth Slim Chickens location.
The better-chicken brand has opened more than 250 locations across the United States and the United Kingdom. The brand is known and loved for its hand-breaded, cooked-to-order tenders and passionate group of followers within the markets it operates. With more than 1,150 locations in development, the brand’s momentum continues to prove its stronghold in its segment.
“We are thankful for operators like Boparan Restaurant Group who have grown a strong presence throughout the UK and now in Swindon,” says Jackie Lobdell, vice president of franchise development at Slim Chickens. “We are in awe of the strong presence we continue to experience with dedicated operators coast to coast and overseas as more communities welcome our southern hospitality and mouthwatering chicken tenders and jar desserts”
The brand prides itself on its cooked-to-order fresh food and strong devoted fanbase, also known as “Slimthusiasts.” Slim Chickens has distinguished itself in the “better-chicken” segment by offering high-quality food and 17 house-made dipping sauces, allowing customers to enjoy a different flavor profile with each visit. Its menu is broader than many in the segment, offering chicken tenders, fresh salads, sandwiches, chicken and waffles, chicken wings and unique side items. Fans also resonate with the southern contemporary look and feel, as well as the open and inviting layout of Slim Chickens restaurants, which speak to the hospitality mindset that anchors the brand.
“We are continuing to expand Slim Chicken’s across the globe, and each location we open signifies the success in the service and support systems we have implemented for Slim Chickens franchise owners,” says Sam Rothschild, CMO of Slim Chickens. “We are honored to work with well-established operating groups like Boparan Restaurant Group who enable us to expand our name to communities everywhere.”
Slim Chickens’ franchise opportunity differentiates itself with prime markets available for multi-unit development, a passionate leadership team and world-class franchisee support system. As Slim Chickens expands, it is awarding franchise opportunities to qualified, experienced and passionate multi-unit groups looking to add a dynamic segment to their portfolio.
Slim Chickens has experienced a 60 percent restaurant growth over the last two years, equaling over 250 opened locations today. The brand has also seen a remarkable 13.6% year-over-year increase in AUV, reaching an impressive $3,864,513. Over the last five years, Slim Chickens has experienced substantial development growth, with over 1,150 signed agreements in the pipeline. Slim Chickens is targeting several national markets including Ohio, Pennsylvania, Virginia, and New York as well as overseas in the United Kingdom, the European Union, Turkey, and the GCC.
