Smoothie King will encourage guests to “Rule The Day” through new branding that delivers on the company’s vision to be an integral part of every health and fitness journey.

The rebrand, led by creative agency of record Omnicom Group-owned Rodgers Townsend, comes as Smoothie King continues its menu makeover, a journey that has taken more than five years, 15,000 hours of research and development, and 150 changes, additions and reformulations of ingredients to support healthy, active lifestyles. As part of the Clean Blends initiative, Smoothie King’s menu includes more whole fruits and veggies, no artificial colors, flavors or preservatives, and zero grams of added sugar in many smoothie options. 

The Rule The Day campaign captures the journey of wellness, activity and achievement featuring everyday habits that encourage people to live purposefully. It also highlights Smoothie King’s many delicious, nutrient-rich smoothie blends that fuel those lifestyles, including ingredients like organic kale and spinach, carrots, strawberries, mangoes, wild blueberries and raspberries.


“Our new branding demonstrates that we believe food is fuel for the mind and body, and that it should be as flavorful as it is functional,” says Smoothie King CEO Wan Kim. “We carefully choose each ingredient in our smoothies to help our guests achieve their purpose, reach their goals and truly rule each day.”

As part of the rebrand, Smoothie King introduces its newest smoothie: Slim-N-Trim Veggie made with organic spinach, kale, and ginger with mangoes, bananas, Gladiator Protein, Lean1 Protein, Fiber Blend Enhancer, and apple pineapple juice blend. The 240-calorie smoothie is the perfect light meal to help shape up for summer, with two full servings of fruits and vegetables, zero grams of added sugar, and protein and fiber to fuel the day. Slim-N-Trim Veggie is available at all locations beginning April 2.

Smoothie King’s all-new, rebranded website includes nutritional and ingredient information for all smoothies, with details about Clean Blends and the Smoothie King “No No List” at

Beverage, Design, Fast Casual, Menu Innovations, News, Smoothie King