Wienerschnitzel, the world’s largest hot dog chain with 333 locally owned restaurants in 11 states, has been chosen as the official corporate sponsor of the 2019 National Student Advertising Competition (NSAC) for the American Advertising Federation (AAF).
As official sponsor, Wienerschnitzel joins previous sponsors like Nissan, Snapple and Yahoo! to provide a “real-world” marketing assignment to advertising and marketing students at over 150 colleges and universities in the U.S. who will develop and pitch an integrated campaign to a panel of judges. Wienerschnitzel’s specific assignment, which will focus on hot dogs, will be revealed later this year.
“Wienerschnitzel is a highly creative brand open to new ideas, campaigns and ways to attract customers. We are honored and delighted that we were selected to be the client in this year’s National Student Advertising Competition. It’s going to be amazing to have the brightest minds at the top colleges work on our business,” says Doug Koegeboehn, Wienerschnitzel’s chief marketing officer.
"In addition to being the largest hot dog chain in the world, this family-owned brand has demonstrated a deep-rooted sense of responsibility to its customers and the communities it serves, and we are proud and honored that Wienerschnitzel is the 2019 sponsor of the National Student Advertising Competition. Moreover, Wienerschnitzel's dedication to their industry is unparalleled and will be evident in their innovative approach to this year's exciting case study," adds AAF president and CEO James Edmund Datri.
The competition represents advertising, marketing and media disciplines. Student-teams from 15 districts then compete through a three-tiered competition structure beginning in April 2019, with the top team from each district going on to the semi-finals in May 2019. The final eight teams compete in the finals in June 2019 in Hollywood, Florida.