They were able to support a wonderful cause, while also building their goodwill.
Fortunately, as a restauranteur, you already have something people need—food. Your restaurant could provide meals for a local shelter, VFA, or Ronald McDonald house.
Or, see if there are any larger food festivals going on around town with a donation angle that you could join. For example, the New York City Wine and Food Festival in 2019 will support the New York Food Bank and the No Kid Hungry campaign.
Another option—many cities do a local restaurant week with a charity partner. Participation will support the charity and get your restaurant’s name out in front of thousands of local diners.
4. Keep it fun on social media like Taco Bell and Wendy’s
Presenting a youthful, authentic voice has been a winning strategy for top brands like Taco Bell and Wendy’s. These two are the undisputed champs of the Twittersphere, spreading memes, jokes, and more than a little snark.
Both brands do standard promotional posts, advertising new or seasonal products. But it’s the fun bits that keep people coming back.
Wendy’s is always on top of the new lingo and memes.
For example, the phrase “hot girl summer” started trending in early July. By July 10, they had already used it in a tweet.