Having your own consistent visual style makes you instantly recognizable. Other brands that have mastered their “look” on Instagram?
- McDonald’s (bright and cheerful)
- Sweatshop in NYC (clean and modern)
- Taco Bell (vibrant and youthful)
Of course, the theme is only one part of what makes Cha Cha Matcha’s Instagram so successful. They also use geotags, user-generated content, and lots of video.
One thing they don’t use is hashtags, which is something that most guides to Instagram recommend. If you’re trying to build your following, I still suggest you use hashtags to increase your reach.
7. Keep your website fast and simple like True Food Kitchen
What’s the No. 1 reason that people abandon your website?
It’s not bad photography. It’s not weak copy.
It’s a slow site.
Forty percent of people will leave your website if it doesn’t load in less than 3 seconds.
There can be a lot of reasons why you’re facing a slow site speed. It could be too many large photo and video files, or it could be too many bulky plugins.
But if it takes too long to load, you risk losing potential customers before they even get a chance to see what you’re all about.
It’s vital to make sure your site is quick and nimble. Tools like Google’s PageSpeed Insights can help you to determine if you have a problem.
Another important factor? How easy your site is to navigate.
This is actually easier for the little guys. Large chains have to have Locations pages, Careers pages, Nutrition Info pages...they may even need to offer the website in multiple languages.