Appealing to the demographic's tech savvy nature isn't enough. 

Restaurants require a mixture of strategic messaging, existing solutions, and emerging technology.

Large fast-food companies are targeting Gen Z to staff back up.

Today's diner expects brands they support to align with their sustainability practices.

Rewards programs must evolve to meet new customer expectations.

Brands must remain flexible and able to quickly adapt to consumers’ changing needs.

It’s clear that to survive, restaurants have to change up their recruiting tactics.

From drive-thru to social media, brands are racing to win over guests.

Apptopia takes stock of a recent campaign.

Meet guests where they are and give them the option to connect in their preferred channel.