Product innovation comes in all forms at Taco Bell. In the past, collaborations with brands like Forever 21 and Cheetos have brought new flavors and products to fans both in and out of restaurants. Taco Bell has recognized the growing group of Taco Bell fans and want to help bring tacos into all celebrations of life.

When Taco Bell launched Taco Bell Weddings in the Las Vegas Cantina, the company reaffirmed the belief that tacos and social gatherings go hand-in-hand. In its latest campaign, Taco Bell is diving further into the entertaining industry with PARTY by Taco Bell.

“After introducing ‘Taco Bell Weddings’ in our Las Vegas Cantina and seeing the huge response—we have had 110 weddings booked there in just over a year—there was a clear need and opportunity to translate this intersection of fun, cool, and accessible entertaining to any kind of occasion,” Marisa Thalberg, global chief brand officer at Taco Bell Corp., said in a statement. “For the most devout Taco Bell fans to those who will just find this kitschy cool, we are about to make it easy to become the perfect postmodern party host.”

Between now and December 22 at select Taco Bells, guests can reserve seats at select Taco Bell restaurants for $25 and celebrate everything from major life milestones to birthdays or just because occasions. The PARTY by Taco Bell experience comes with reserved seating where guests have an up-close view of tacos and a party décor kit.

The new PARTY by Taco Bell experience allows guests to reserve a time and seats for 10 guests ahead of time. But this new experience from the fast food chain doesn’t just include tacos, the Party Décor Kit is full of photo props and party accents to make it feel like a party and not just another night of eating tacos. The party kits come in two different varieties—Luxe or Electric—and can be help make a party fancy, keep it casual or transition the party from day to night—and later into the night. Party hosts can up the excitement for guests by selecting add-ons like hot sauce packet balloons, taco bell gift card party favors, or taco sunglasses.

For guests who can’t get to one of the 10 select restaurants to throw a PARTY, Taco Bell suggests creating a party at home by purchasing a Party Décor Kit, swinging by a local Taco Bell and ordering a taco party pack. The Party Décor Kits are available at the Taco Shop for $25.

Marketing & Promotions, Story, Taco Bell