The Dairy Queen system is kicking off the summer season in June with the addition of cool treats and hot eats including the debut of the Sweet Apple BBQ GrillBurger, the new Turtle Brownie Blizzard Treat, and new flavors of the award winning Royal Shakes.
Who says there’s no such thing as a free lunch? At Dairy Queen, there is.
The Dairy Queen system launched Lunch Lovers on April 16, 2012, as an innovative digital campaign that shines the spotlight on new and existing menu items and rewards lunch fanatics with gift cards throughout the two-month promotion.
What do women want? Following an analysis of 27 billion online conversations over a 12-month period, NetBase, the enterprise social intelligence platform company, found the No. 1 thing women say “I want” about is ice cream, and the No. 1 buzzed about brand is the Dairy Queen brand.
“The Dairy Queen brand captured 41 percent of the social conversation by women, more than twice as much as any of the other nine brands surfaced,” says Lisa Joy Rosner, chief marketing officer of NetBase.
John Gainor, president and CEO of International Dairy Queen, Inc., delivered a sweet treat to the Children’s Hospital of Pittsburgh of UPMC: a check for $100,000. The donation was made on behalf of the Dairy Queen system.
International Dairy Queen Inc. (IDQ), part of Berkshire Hathaway, opened 272 new DQ Grill & Chill, Dairy Queen, DQ Orange Julius, and Orange Julius locations in 2011. These new openings created approximately 5,000 jobs.
International Dairy Queen Inc.’s chief operating officer, Jean Champagne, understands his franchisees’ point of view.
He comes from a large extended family of franchisees.
The COO’s Canadian parents ran a store in Niagara Falls, Ontario, for 18 years. His brother owned one in Welland, Ontario, for 13. His aunt and uncle were Dairy Queen franchisees for more than 30 years, and one of his cousins still operates units in Montreal.
The Dairy Queen system, part of Berkshire Hathaway, recently celebrated the opening of its 500th location in Shanghai, China.
"This was an auspicious occasion for our brand and we were very happy to share this celebration with our international partners in China," says John Gainor, president and CEO of International Dairy Queen, Inc. who, with his executive team, was in Shanghai for the grand opening.
The Dairy Queen system always has been about sharing smiles and stories. Now, the company has opened its newest, most exciting treat concept, a DQ Orange Julius store, within “The Block at Orange” in Orange, California.
The location offers all of the Dairy Queen soft-serve treats as well as Orange Julius products including an array of fruit beverages and smoothies. Located at 20 City Boulevard West, the 800-square-foot restaurant employs a staff of seven.
The Dairy Queen system has always been about sharing smiles and stories. Now, the company has opened a new DQ Grill & Chill restaurant and a DQ Orange Julius store in Lynnwood, Washington, creating 50 jobs.
The 2.135 square-foot DQ Grill & Chill restaurantis located at 121st Street and Mukilteo Speedway, and has seating for 69 and a drive-thru window. The DQ Orange Julius store is located at the food court in the Alderwood Mall, 3000 184 St., S.W.