Dairy Queen

DQ Orange Julius Store Opens in Muskegon, Michigan

The Dairy Queen system has opened its newest, most exciting treat concept, a DQ Orange Julius store, in Muskegon, Michigan, the first in Muskegon County.

The new restaurant offers all of the amazing Dairy Queen soft-serve treats and cakes as well as Orange Julius products, including an array of fruit beverages and smoothies. In addition, the store also will serve Dairy Queen signature Iron Grilled Sandwiches. 

Located within the Lakes Mall food court at 5600 Harvey St., the 700-square-foot restaurant employs a staff of 15.

Dairy Queen Opens Second Location in Frisco, Texas

The Dairy Queen system has opened a new location at 8855 Teal Parkway in Frisco, Texas. The 2,900-square-foot DQ Restaurant has added 45 new jobs in the area, contributing to the employment growth in Texas.

The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 4.1 percent this year.

DQ Rolls Out Blizzard, Burger Offerings for Summer

Sweet Apple BBQ GrillBurger

The Dairy Queen system is kicking off the summer season in June with the addition of cool treats and hot eats including the debut of the Sweet Apple BBQ GrillBurger, the new Turtle Brownie Blizzard Treat, and new flavors of the award winning Royal Shakes.

DQ Launches Online Promo to Increase Lunch Business

Who says there’s no such thing as a free lunch? At Dairy Queen, there is.

The Dairy Queen system launched Lunch Lovers on April 16, 2012, as an innovative digital campaign that shines the spotlight on new and existing menu items and rewards lunch fanatics with gift cards throughout the two-month promotion.

Dairy Queen is No. 1 in Buzz About Ice Cream

What do women want? Following an analysis of 27 billion online conversations over a 12-month period, NetBase, the enterprise social intelligence platform company, found the No. 1 thing women say “I want” about is ice cream, and the No. 1 buzzed about brand is the Dairy Queen brand.

“The Dairy Queen brand captured 41 percent of the social conversation by women, more than twice as much as any of the other nine brands surfaced,” says Lisa Joy Rosner, chief marketing officer of NetBase.

The Dairy King

International Dairy Queen Inc.’s chief operating officer, Jean Champagne, understands his franchisees’ point of view.

He comes from a large extended family of franchisees.

The COO’s Canadian parents ran a store in Niagara Falls, Ontario, for 18 years. His brother owned one in Welland, Ontario, for 13. His aunt and uncle were Dairy Queen franchisees for more than 30 years, and one of his cousins still operates units in Montreal.

Dairy Queen Celebrates 500th Opening in China

The Dairy Queen system, part of Berkshire Hathaway, recently celebrated the opening of its 500th location in Shanghai, China. 

"This was an auspicious occasion for our brand and we were very happy to share this celebration with our international partners in China," says John Gainor, president and CEO of International Dairy Queen, Inc. who, with his executive team, was in Shanghai for the grand opening.

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