Digital agency Space150 just unveiled a new website for International Dairy Queen that cuts through category clutter to more comfortably, quickly, and socially connect a customer with his burger or Blizzard.
It’s peak blueberry season, and, whether it takes the form of a breakfast, dessert, or side item, the up-and-coming superfruit is finding its way to more menus across the quick-serve industry.
Take, for example, Dairy Queen; the brand offers blueberries as toppings for sundaes, shakes, and malts, and is testing them in the breakfast daypart with yogurt parfaits. The company’s Orange Julius brand also features blueberries as a stand-alone item, paired with acai berries, or in smoothies.
In a merger of two iconic brands, the Dairy Queen system is rolling out Orange JuliusPremium Fresh Fruit Smoothies and Julius Originals to all DQ locations in the United States and Canada.
“With an assortment of fruit choices, variety, and convenience we will offer in this beverage category, it will be like having a smoothie shop within a DQ restaurant,” says Barry Westrum, executive vice president of marketing for American Dairy Queen Corporation. “This is a perfect addition to our menu for customers who want a healthier, quick snack or a treat at any time of the day.”
On July 24, the Dairy Queen system, part of Berkshire Hathaway, opened its 100th location in Mexico and has plans to open 15 additional restaurants by the end of 2012.
John Gainor, president and CEO of International Dairy Queen, Inc., joined franchisee Javier Gandara Jr. from DAQU DE SONORA S A de C V for the grand opening of the 100th store, located in the city of Leon.
The Dairy Queen system’s newest, most exciting restaurant concept has opened its doors at 2425 National Drive in Indianapolis. The first DQ Grill & Chill restaurant to open on the south side of Indianapolis, the 1,850-square-foot restaurant has added 45 new jobs in the area, contributing to Indiana’s employment growth.
The new location also will contribute to the state’s restaurant sales, which, according to the National Restaurant Association, are projected to increase by 2.6 percent this year.
When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a new study.
Dairy Queen, Wendy’s, Five Guys, and Chick-fil-A round out the top five of the Harris Poll EquiTrend Study, which measures and compares brand health for more than 1,500 brands. More than 20,000 members of the general population participate in the study.
Subway earned a score of 73.07 in the study, about 11 points above the quick-service category average of 61.67.
The Dairy Queen system has opened its newest, most exciting treat concept, a DQ Orange Julius store, in Muskegon, Michigan, the first in Muskegon County.
The new restaurant offers all of the amazing Dairy Queen soft-serve treats and cakes as well as Orange Julius products, including an array of fruit beverages and smoothies. In addition, the store also will serve Dairy Queen signature Iron Grilled Sandwiches.
Located within the Lakes Mall food court at 5600 Harvey St., the 700-square-foot restaurant employs a staff of 15.
The Dairy Queen system has opened a new location at 8855 Teal Parkway in Frisco, Texas. The 2,900-square-foot DQ Restaurant has added 45 new jobs in the area, contributing to the employment growth in Texas.
The new restaurant also will contribute to the state’s restaurant sales, which according to the National Restaurant Association, are projected to increase by 4.1 percent this year.
The Dairy Queen system is kicking off the summer season in June with the addition of cool treats and hot eats including the debut of the Sweet Apple BBQ GrillBurger, the new Turtle Brownie Blizzard Treat, and new flavors of the award winning Royal Shakes.
Who says there’s no such thing as a free lunch? At Dairy Queen, there is.
The Dairy Queen system launched Lunch Lovers on April 16, 2012, as an innovative digital campaign that shines the spotlight on new and existing menu items and rewards lunch fanatics with gift cards throughout the two-month promotion.