What do women want? Following an analysis of 27 billion online conversations over a 12-month period, NetBase, the enterprise social intelligence platform company, found the No. 1 thing women say “I want” about is ice cream, and the No. 1 buzzed about brand is the Dairy Queen brand.
“The Dairy Queen brand captured 41 percent of the social conversation by women, more than twice as much as any of the other nine brands surfaced,” says Lisa Joy Rosner, chief marketing officer of NetBase.