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The Main Event
Hosting events can bring new customers to the table, increase revenue, and enhance branding efforts.
Expert Tips on Co-Branding
A Nestlé Toll House and Häagen-Dazs operator encourages franchisees to cobrand their units, but with a few essential tips.
The Art of Site Selection
Now that expansion is back on the radar for many quick serves, navigating the post-recession real estate market will take some finesse.
The Dirty Work
A great brand depends on strong multiunit franchisees. See how some of the nation’s best are tackling their challenges.
10 Reasons to Celebrate
This year's biggest industry milestones and anniversaries.
How to Hook ’Em
Quick serves that compact their operations into a mobile unit fit for fairs, festivals, and other summer gatherings can lure customers back to the store.
Häagen-Dazs, Nestle Café Sweeten Up Dallas
On Saturday, July 16, Shops and Nestlé Toll House Café celebrated the grand opening of its newest co-branded location in theupscale shopping mall, Dal...
Häagen-Dazs Asks Fans to Shake Things Up
Häagen-Dazs Shops, known for its super premium, all-natural ice cream, has announced that it is turning to its 35,000-plus Facebook fan base for help ...
Celebrate May with Free Häagen-Dazs Scoop
As if warm weather wasn’t already enough reason to celebrate, the Häagen-Dazs brand announced it will host a free flavor day for customers visiting an...
Ice Cream Giveaways Highlight New Häagen-Dazs
Newest retail location in Manhattan at 55C E 8th Street will celebrate grand opening with free scoops of ice cream.
Häagen-Dazs Celebrates B-Day with Scratch and Win
Each Classic Shake comes with a Scratch to Win game piece, with prizes ranging from free scoops of Häagen-Dazs ice cream to a grand prize of free Classic Shakes for a year.
Free Scoops at Häagen-Dazs
The premium ice cream brand invites consumers to help celebrate its 50th anniversary.
'Happy Birthday, Häagen-Dazs' Gets You a Free Scoop
In celebrating its 50th anniversary, customers who wish Häagen-Dazs a “Happy Birthday” get a free scoop of ice cream on May 18.
Think You Can Create a Häagen-Dazs Treat?
Häagen-Dazs Chef’s Challenge encourages chefs to create a new dessert or beverage that features its ice cream.
Häagen-Dazs Unveiling the Classics
Classic Two Scoop Sundaes now being tested in 18 shops throughout Arizona, California, Florida, and New York.
Häagen-Dazs Says 'Thank You'
Promotion running through end of February will give customers of Häagen-Dazs Shops free thank-you cards that contain prizes.
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