The premium ice cream brand invites consumers to help celebrate its 50th anniversary.

In celebrating its 50th anniversary, customers who wish Häagen-Dazs a “Happy Birthday” get a free scoop of ice cream on May 18.

Häagen-Dazs Chef’s Challenge encourages chefs to create a new dessert or beverage that features its ice cream.

Classic Two Scoop Sundaes now being tested in 18 shops throughout Arizona, California, Florida, and New York.

Promotion running through end of February will give customers of Häagen-Dazs Shops free thank-you cards that contain prizes.

Scratch-and-win promotion that ran in the fall also gives away more than $75,000 worth in Häagen-Dazs products.

Häagen-Dazs’ Dazzler menu items feature all natural, fresh ingredients and is drumming up interest online.

This restaurant introduces portable, hot stuffed sandwiches for the busy lifestyles of consumers.

Sorbet Sippers running for $3.99 through Labor Day weekend, the first fixed price on a menu item from the chain.

The listing shortens the loan process for franchise investors and ensures a consistent eligibility decision.

More than half of the store’s flavors have ingredients pollinated by honey bees, and all of them are eligible for the giveaway May 12.

Haagen-Dazs teams with organizations dedicated to saving the stressed honey bee population.

Haagen-Dazs is teaming up with SHOWTIME to bring new network subscribers a limited time-only treat.

Food Network star and co-owner of Chicago’s Tru Restaurant to create three additions to Haagen-Dazs’s Dazzler line of frozen desserts.h

Dreyer’s now controls the U.S.’s 236 franchised Haagen-Dazs parlors.