McDonald's

McDonald's Breaks Ground on Olympic Restaurant

This week McDonald’s broke ground on the first of four Olympic Park restaurants to serve athletes, coaches, and spectators during the games in London.

"Like" QSR on Facebook to access a photo from the event!

London marks the ninth consecutive Games for McDonald’s as the Official Restaurant of the Olympic Games and the only branded food service retailer feeding the athletes.

Reading the Tea Leaves

For most American restaurants, tea had become something of an afterthought among nonalcoholic beverages.

Sure, tea is the world’s No. 2 beverage, second only to water. But as quick-service and fast-casual eateries focused on the expanding number of carbonated drinks and growing interest in coffee mixtures, tea was seen as a boring, necessary part of the menu.

Top 3 Trends from Biggest Q3 Calls

Quick-serve companies wrapped up their quarter earnings calls and investor meetings earlier this month, paving the way for the final fiscal term of 2011 (or, in Starbucks’ case, the beginning of fiscal 2012).

Here are a few things to learn about the industry from the results.

1. Premium menu items are the name of the game. Though customers have clamored for value-driven items throughout the recession, quick-serve companies are turning to higher-quality fare to appeal to frugal-fatigued consumers.

What Do You Want McD's Fries With? Tell Your Story, Win $$

McDonald's today kicked off its "You Want McDonald's Fries With That" Contest and Weekly Drawing, which encourages people to share what they want McDonald's Fries with for a chance to win $25,000 and make their crispy, golden dreams come true. Consumers nationwide can enter at www.fries.mcdonalds.com by January 1, 2012.

For First Time Ever, McCafé Whips Up Seasonal Drinks

McDonald’s USA introduces two delicious new beverages to its McCafé beverage line today – Peppermint Mocha and Peppermint Hot Chocolate. The cheerful drinks mark an exciting launch for McCafé, as the brand’s first specialty seasonal beverages. New McCafé Peppermint Mocha and Peppermint Hot Chocolate are in restaurants nationwide just in time for the holidays, available now through Jan. 2, 2012, or until supplies last.

Awards Highlight Best Human Capital Practices in 2011

People Report and sister company Black Box Intelligence announced the winners of the 2011 Best Practices awards, presented in front of 250 restaurant executives at the annual Best Practices Conference. The winners represent best in class for their human capital practices in their segment in the dining industry. The winners are McDonald’s, Eat’n Park Restaurants, Logan’s Roadhouse, and The Cheesecake Factory.

McDonalds Gets in the Holiday Spirit with Seasonal Drinks

McDonald's USA introduces two delicious new beverages to its McCafe beverage line today - Peppermint Mocha and Peppermint Hot Chocolate.

The cheerful drinks mark an exciting launch for McCafe, as the brand's first specialty seasonal beverages. New McCafe Peppermint Mocha and Peppermint Hot Chocolate are in restaurants nationwide just in time for the holidays, available now through January 2, 2012, or until supplies last.

McDonald’s Ready to Battle (DJs That is)

Today McDonald's launched the 2012 McDonald’s Flavor Battle, a national DJ competitio,n celebrating the artistic mix-masters who spin their creative blend of music at dance clubs and parties across America.

Music and big burger lovers can vote online daily for their favorite DJ, each representing one of three McDonald’s big burgers at www.flavorbattle.com. The top three Flavor Battle DJs will compete for a $10,000 grand prize.

Are You Sure About That?

Wendy’s tries to become a kids’ place. Pizza Hut adds salad and pasta. Everybody changes their look, and now Burger King hangs up the High King.

Why do we make these kind of sweeping changes in our brands?

Well, sure, we do it to increase our market share by causing more visits from existing customers, new visits from noncustomers, and increased buying from everyone. But there are other reasons as well.

Let’s start with new products. Probably the most famous, risky, and huge change is a quick serve open for lunch and dinner adding breakfast. Just think about it.

Happy Over Healthy

It began in 2005 with Cookie Monster admitting cookies are only a “sometimes food,” and now McDonald’s is taking the reigns in teaching children why nutrition is important.

The burger giant announced plans in July to overhaul its Happy Meal with a reduced fry serving and automatic apple slices, cutting calories by 20 percent. Although several quick serves are rolling out healthier kids’ items, McDonald’s also announced educational programs that will teach kids about the importance of eating healthy.

Pages