McDonald's

What Do You Want McD's Fries With? Tell Your Story, Win $$

McDonald's today kicked off its "You Want McDonald's Fries With That" Contest and Weekly Drawing, which encourages people to share what they want McDonald's Fries with for a chance to win $25,000 and make their crispy, golden dreams come true. Consumers nationwide can enter at www.fries.mcdonalds.com by January 1, 2012.

For First Time Ever, McCafé Whips Up Seasonal Drinks

McDonald’s USA introduces two delicious new beverages to its McCafé beverage line today – Peppermint Mocha and Peppermint Hot Chocolate. The cheerful drinks mark an exciting launch for McCafé, as the brand’s first specialty seasonal beverages. New McCafé Peppermint Mocha and Peppermint Hot Chocolate are in restaurants nationwide just in time for the holidays, available now through Jan. 2, 2012, or until supplies last.

Awards Highlight Best Human Capital Practices in 2011

People Report and sister company Black Box Intelligence announced the winners of the 2011 Best Practices awards, presented in front of 250 restaurant executives at the annual Best Practices Conference. The winners represent best in class for their human capital practices in their segment in the dining industry. The winners are McDonald’s, Eat’n Park Restaurants, Logan’s Roadhouse, and The Cheesecake Factory.

McDonalds Gets in the Holiday Spirit with Seasonal Drinks

McDonald's USA introduces two delicious new beverages to its McCafe beverage line today - Peppermint Mocha and Peppermint Hot Chocolate.

The cheerful drinks mark an exciting launch for McCafe, as the brand's first specialty seasonal beverages. New McCafe Peppermint Mocha and Peppermint Hot Chocolate are in restaurants nationwide just in time for the holidays, available now through January 2, 2012, or until supplies last.

McDonald’s Ready to Battle (DJs That is)

Today McDonald's launched the 2012 McDonald’s Flavor Battle, a national DJ competitio,n celebrating the artistic mix-masters who spin their creative blend of music at dance clubs and parties across America.

Music and big burger lovers can vote online daily for their favorite DJ, each representing one of three McDonald’s big burgers at www.flavorbattle.com. The top three Flavor Battle DJs will compete for a $10,000 grand prize.

Are You Sure About That?

Wendy’s tries to become a kids’ place. Pizza Hut adds salad and pasta. Everybody changes their look, and now Burger King hangs up the High King.

Why do we make these kind of sweeping changes in our brands?

Well, sure, we do it to increase our market share by causing more visits from existing customers, new visits from noncustomers, and increased buying from everyone. But there are other reasons as well.

Let’s start with new products. Probably the most famous, risky, and huge change is a quick serve open for lunch and dinner adding breakfast. Just think about it.

Happy Over Healthy

It began in 2005 with Cookie Monster admitting cookies are only a “sometimes food,” and now McDonald’s is taking the reigns in teaching children why nutrition is important.

The burger giant announced plans in July to overhaul its Happy Meal with a reduced fry serving and automatic apple slices, cutting calories by 20 percent. Although several quick serves are rolling out healthier kids’ items, McDonald’s also announced educational programs that will teach kids about the importance of eating healthy.

Cities vs. States vs. You

Earlier this year, the city of Cleveland banned added trans fats at restaurants citywide. But the ban didn’t stand; the state of Ohio banned the ban in its proposed state budget, adding an amendment that would prevent municipalities from regulating ingredients quick serves could use.

The battle in Ohio marks a new twist in the debate over who has the right to legislate food in lieu of a federal regulation: cities, states, or nobody at all.

McDonald’s Turns the TV On

Company’s new in-store channel test could reshape the way the industry views the dining room.

After two years of testing in Los Angeles, San Diego, and Las Vegas, McDonald’s will launch its own in-store television network in 645 California stores later this year.

The McDonald’s Channel is expected to reach nearly 20 million people each month and integrate online and social-networking platforms. It will feature local content such as news, weather, and sports, as well as original features about local residents.

It’s Back: McRib Hits McDonald’s Menus Nationwide

Boneless pork and barbecue-sauce-loving fans have reason to rejoice today. For the second time in as many years, the McRib sandwich has returned nationwide to participating McDonald's restaurants through November 14.

The McRib—a boneless pork patty made from USDA-inspected quality boneless pork, topped with slivered onions, sliced dill pickles, a signature barbecue sauce on a toasted home-style bun—is renowned for its elusive quality, inspiring a McRib Locator, several online petitions for its return, and countless pop-culture references.

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