McDonald's

Subway Tops 2011 in Consumer Buzz

YouGov’s BrandIndex looked back at 2011 to determine which U.S. brands had the greatest buzz.

Not only was Subway the 2011 Buzz leader amongst quick-serves, but Subway also had the No. 1 Buzz score amongst the entire BrandIndex universe. Two of the top 5 quick-serve brands, meanwhile, were pizza brands, with Papa John’s at No. 3 and Pizza Hut coming in at No. 4.

The quick-serve sector featured only two brands that improved by more than one point, and the largest improver (McDonald’s) climbed only 1.2 points in 2011, in terms of buzz when compared to 2010.

McDonald’s Renews Olympic Sponsorship Through 2020

McDonald’s has pledged to stay at the top of its game–the Olympic games, that is.

This morning in Innsbruck, Austria, the site of the inaugural 2012 Youth Olympic Games, McDonald’s President and COO Don Thompson announced the renewal of the brand’s Olympic partnership through the 2020 games.

“We truly believe in the spirit of the Games, and their unique ability–this is something very special to us at McDonald’s–to unify the world in a way that is constructive, positive, and inspirational,” Thompson says.

Free McDonald's Coffee Will Warm Up Northern California

Northern California McDonald’s restaurants will be kicking off the new year by offering a free small cup of coffee to its customers in the Greater Sacramento, Stockton, and Modesto area. Beginning January 2, all local McDonald’s restaurants throughout Northern California will be offering a free small Premium Roast Coffee made with 100 percent fire-roasted Arabaca Beans to all customers during business hours with no purchase necessary. This program is local McDonald’s way of saying thank you to their customers and offering a helping hand at the start of the new year.

Popular Menu Proteins

As Americans’ hunger for burgers and chicken continues to grow, restaurant operators are tweaking their menus to meet consumers’ demands for new meats and higher quality.

An increasing number of limited-service restaurants have added better and more “natural” meat to their repertoires. At the same time, they are featuring other proteins.

From the growth of Angus menu items to the specialty burger craze, there has been no slowdown in sales of beef on a bun, according to a Technomic study last summer.

How to Be a Yes Man

Just so you know I read something other than comic books and cereal boxes, I was reading some heavy philosophy and business books the other day. That proverbial light bulb went on, I got to thinking about some service experiences I recently encountered, and a column was born.

Fame, Fortune & Fries at McDonald's

Late last year, McDonald’s announced that it would launch in 645 California stores its own TV channel that broadcasts news, sports, and local-interest stories. The move resonated loudly across the industry, signaling that food alone might not be the future of quick-serve dining rooms.

Rather, customized digital and television content may be the new best way to get customers to hang around the dining room for longer than the time it takes to scarf down a burger and fries.

Local Cali. McDonald's Offers Free Coffee

Local McDonald’s restaurants will be kicking off the new year by offering a free small cup of coffee to its customers in the Greater Sacramento, Stockton, and Modesto area.

Beginning Monday, January 2, all local McDonald’s restaurants throughout Northern California will be offering a free small Premium Roast Coffee made with 100 percent fire-roasted Arabaca Beans to all customers during business hours with no purchase necessary.

This program is the local McDonald’s way of saying thank you to its customers and offering a helping hand at the start of the new year.

McDonald's Tallies Its 2011 Sustainability Score

McDonald's Corporation released its 2011 Sustainability Scorecard and reinforced its commitment to mainstreaming sustainability for customers through the company's actions and collaboration with suppliers, experts, and the food industry as a whole.

The 2011 Scorecard highlights the company's progress in five priority areas, including significant advancements related to menu evolution and sustainable sourcing. For example:

Farmers Will Star in New McDonald's Campaign

On January 2, McDonald’s will launch a new marketing campaign designed to show customers the farms and ranches where its food comes from.

Neil Golden, chief marketing officer for McDonald’s USA, announced the new campaign yesterday on McDonald’s @McDListenTour Twitter handle, through which company executives have communicated with consumers in a series of chats this year.

McDonald’s also posted a 17-second clip on YouTube featuring potato supplier Frank Martinez of Saddle View Farms in Warden, Washington, to tease the campaign.

McDonald's and LivingSocial Team Up

McDonald's USA and LivingSocial are teaming up to surprise and delight up to one million members this holiday season with the largest national fast food daily deal ever offered.

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