Just so you know I read something other than comic books and cereal boxes, I was reading some heavy philosophy and business books the other day. That proverbial light bulb went on, I got to thinking about some service experiences I recently encountered, and a column was born.
Late last year, McDonald’s announced that it would launch in 645 California stores its own TV channel that broadcasts news, sports, and local-interest stories. The move resonated loudly across the industry, signaling that food alone might not be the future of quick-serve dining rooms.
Rather, customized digital and television content may be the new best way to get customers to hang around the dining room for longer than the time it takes to scarf down a burger and fries.
Local McDonald’s restaurants will be kicking off the new year by offering a free small cup of coffee to its customers in the Greater Sacramento, Stockton, and Modesto area.
Beginning Monday, January 2, all local McDonald’s restaurants throughout Northern California will be offering a free small Premium Roast Coffee made with 100 percent fire-roasted Arabaca Beans to all customers during business hours with no purchase necessary.
This program is the local McDonald’s way of saying thank you to its customers and offering a helping hand at the start of the new year.
McDonald's Corporation released its 2011 Sustainability Scorecard and reinforced its commitment to mainstreaming sustainability for customers through the company's actions and collaboration with suppliers, experts, and the food industry as a whole.
The 2011 Scorecard highlights the company's progress in five priority areas, including significant advancements related to menu evolution and sustainable sourcing. For example:
On January 2, McDonald’s will launch a new marketing campaign designed to show customers the farms and ranches where its food comes from.
Neil Golden, chief marketing officer for McDonald’s USA, announced the new campaign yesterday on McDonald’s @McDListenTour Twitter handle, through which company executives have communicated with consumers in a series of chats this year.
McDonald’s also posted a 17-second clip on YouTube featuring potato supplier Frank Martinez of Saddle View Farms in Warden, Washington, to tease the campaign.
McDonald's USA and LivingSocial are teaming up to surprise and delight up to one million members this holiday season with the largest national fast food daily deal ever offered.
Ah, December. The month of happy faces, snow on tongues, warm giving, good food, loved ones, quiet reflection, The Christmas Carol, talking pets on Christmas Eve, and more sales.
Enter January. The bills are due and there’s bad weather, lower sales, colds, and nothing to do until Valentine’s Day.
This year, I want you to do something about January. I want you to use the month to evaluate your store from top to bottom and save and make money.
1. Roark Capital Buys Arby’s
With concerns about the economy running high, restaurant industry mergers and acquisitions dipped noticeably.
None of 2011’s mergers came close in value to the previous year, when Burger King and CKE, parent of Carl’s Jr. and Hardee’s, were each sold for more than $1 billion. Instead, there were smaller deals and one big buyer, Roark Capital Group.
Google announced the launch of its Google+ Pages earlier this month as an opportunity for brands to get involved with the search giant’s new social network.
And while a recent study shows that a majority of the world’s top 100 brands have already launched a Google+ Page, many are still trying to get their Pages off the ground.
The recent study by BrightEdge, an Internet consulting firm, shows that 61 percent of the world’s top 100 brands, including McDonald’s and Starbucks, created a Google+ Page within the first week of the technology launching on November 7.
This week McDonald’s broke ground on the first of four Olympic Park restaurants to serve athletes, coaches, and spectators during the games in London.
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London marks the ninth consecutive Games for McDonald’s as the Official Restaurant of the Olympic Games and the only branded food service retailer feeding the athletes.