McDonald's Tallies Its 2011 Sustainability Score

McDonald's Corporation released its 2011 Sustainability Scorecard and reinforced its commitment to mainstreaming sustainability for customers through the company's actions and collaboration with suppliers, experts, and the food industry as a whole.

The 2011 Scorecard highlights the company's progress in five priority areas, including significant advancements related to menu evolution and sustainable sourcing. For example:

Farmers Will Star in New McDonald's Campaign

On January 2, McDonald’s will launch a new marketing campaign designed to show customers the farms and ranches where its food comes from.

Neil Golden, chief marketing officer for McDonald’s USA, announced the new campaign yesterday on McDonald’s @McDListenTour Twitter handle, through which company executives have communicated with consumers in a series of chats this year.

McDonald’s also posted a 17-second clip on YouTube featuring potato supplier Frank Martinez of Saddle View Farms in Warden, Washington, to tease the campaign.

McDonald's and LivingSocial Team Up

McDonald's USA and LivingSocial are teaming up to surprise and delight up to one million members this holiday season with the largest national fast food daily deal ever offered.

How to Warm Up January

Ah, December. The month of happy faces, snow on tongues, warm giving, good food, loved ones, quiet reflection, The Christmas Carol, talking pets on Christmas Eve, and more sales.  

Enter January. The bills are due and there’s bad weather, lower sales, colds, and nothing to do until Valentine’s Day.  

This year, I want you to do something about January. I want you to use the month to evaluate your store from top to bottom and save and make money.  

The 100 Biggest Stories of 2011

1. Roark Capital Buys Arby’s

With concerns about the economy running high, restaurant industry mergers and acquisitions dipped noticeably.

None of 2011’s mergers came close in value to the previous year, when Burger King and CKE, parent of Carl’s Jr. and Hardee’s, were each sold for more than $1 billion. Instead, there were smaller deals and one big buyer, Roark Capital Group.

What to Do with Google+

Google+ Pages let brands on the new social network, but many are still figuring out how to make it work for them.

Google announced the launch of its Google+ Pages earlier this month as an opportunity for brands to get involved with the search giant’s new social network. 

And while a recent study shows that a majority of the world’s top 100 brands have already launched a Google+ Page, many are still trying to get their Pages off the ground.

The recent study by BrightEdge, an Internet consulting firm, shows that 61 percent of the world’s top 100 brands, including McDonald’s and Starbucks, created a Google+ Page within the first week of the technology launching on November 7. 

McDonald's Breaks Ground on Olympic Restaurant

This week McDonald’s broke ground on the first of four Olympic Park restaurants to serve athletes, coaches, and spectators during the games in London.

"Like" QSR on Facebook to access a photo from the event!

London marks the ninth consecutive Games for McDonald’s as the Official Restaurant of the Olympic Games and the only branded food service retailer feeding the athletes.

Reading the Tea Leaves

For most American restaurants, tea had become something of an afterthought among nonalcoholic beverages.

Sure, tea is the world’s No. 2 beverage, second only to water. But as quick-service and fast-casual eateries focused on the expanding number of carbonated drinks and growing interest in coffee mixtures, tea was seen as a boring, necessary part of the menu.

Top 3 Trends from Biggest Q3 Calls

Quick-serve companies wrapped up their quarter earnings calls and investor meetings earlier this month, paving the way for the final fiscal term of 2011 (or, in Starbucks’ case, the beginning of fiscal 2012).

Here are a few things to learn about the industry from the results.

1. Premium menu items are the name of the game. Though customers have clamored for value-driven items throughout the recession, quick-serve companies are turning to higher-quality fare to appeal to frugal-fatigued consumers.

What Do You Want McD's Fries With? Tell Your Story, Win $$

McDonald's today kicked off its "You Want McDonald's Fries With That" Contest and Weekly Drawing, which encourages people to share what they want McDonald's Fries with for a chance to win $25,000 and make their crispy, golden dreams come true. Consumers nationwide can enter at by January 1, 2012.