McDonald's Hosts Flavor Battle National DJ Competition

A panel of celebrity DJ judges last night crowned San Francisco-based DJ Risk One as the 2012 Flavor Battle Champion.

The 2012 McDonald's Flavor Battle DJ competition finale event took place at the Miami Beach nightclub Cameo, where three DJs each representing a McDonald's burger took to the turntables in a battle of burgers and beats to win the $10,000 grand prize and championship.

How PR Can Save the Day

It occurred to me recently that we are all just trying to have a nice life, build a good business, and make enough bucks to be comfortable. Most of us try to do good things for the communities we work in. But sometimes what we attempt to do doesn’t always work out because we make mistakes, or worse, it all goes out of control through no fault of our own.  

Drive Incremental Sales with Drinks

McDonald’s signs boast about the incredible number of hamburgers—now many billions—it’s served over the years. But with the customer clamor for specialty beverages growing louder, the fast food icon may one day brag about the number of peppermint mochas sold.

When McDonald’s launched the McCafé line in 2009, it was both a warning signal to Starbucks and a resounding affirmation that specialty beverage menus would be a fixture at quick serves all over the country.

And signs are pointing to beverages becoming even more important to menus in coming years.

New Products, Store Changes to Drive McDonald’s in 2012

McDonald's experienced big sales gains in 2011, and company officials announced during an earnings call that the brand will use new products and store enhancements to build on that growth in 2012.

McDonald’s global comparable sales were up 5.6 percent in 2011 over 2010, with positive comparable sales across all geographic segments for every quarter. Fourth-quarter results were even stronger, as global comparable sales were up 7.5 percent and U.S. comparable sales were up 7.1 percent.

Consolidated revenues were up 12 percent in 2011 to a record $27 billion.

McDonald's Offers Fruit in Every Happy Meal

Today, McDonald's restaurants of the Greater Philadelphia Region launched a new Happy Meal in support of the company's recently announced 'Commitments to Offer Improved Nutrition Choice' which strive to help customers – especially children and families – make nutrition-minded choices whether visiting McDonald's or elsewhere.

DTT Surveillance Installs 1,300+ McDonald’s Subscribers

DTT has been working closely with the McDonald’s brand since the company’s inception in 1999.

Since then, DTT has become the leading provider of surveillance technology, Managed Services and Loss Prevention solutions for the restaurant industry, with over 27,000 locations installed to date.

With regards to the McDonald’s brand specifically, by end of year, 2011 DTT surpassed 1,300 McDonald’s subscribers across the country.

LEED Puts the "Gold" in Riverside Golden Arches

McDonald's restaurant in Riverside, California, today was awarded LEED (Leadership in Energy and Environmental Design) Gold certification.

The restaurant, located at 2242 University Ave., became the first McDonald's west of the Mississippi, and only the fourth in the U.S., to receive the prestigious designation.

Other LEED-certified McDonald's restaurants are located in Cary, North Carolina; Savannah, Georgia; and Chicago.