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The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
Watchdog Group Demands Industry Value [the] Meal
Corporate Accountability International demands top fast food chains stop interfering with public health policy.
Wild Ride for McDonald's in February
Systemwide sales for McDonald's worldwide restaurants declined 4.6 percent for the month.
McDonald's Recognizes Managers Who Uphold Founder's Vision
The top 1 percent of McDonald's managers were awarded the 2008 Ray Kroc Award today.
Pepsi Fails McDonald's Test-Run
Although the quick-serve giant stocked bottled Pepsi products in some of its stores for more than a year, it is sticking with Coke.
Attacks on Restaurants Grow 377% in 2008
Animal rights groups are growing in the U.S. and they're taking aim at quick-serves.
7-Eleven Takes on Caribou & Starbucks
The convenience-store chain is expanding its coffee offerings and looking to give the national coffeehouses a run for their money.
Corner Bakery Named One of Health Magazine's Healthiest Quick-Serve Chains
The brand is No. 5 on the magazine's top 10 list.
McDonald's Not Scared of Starbucks at Breakfast
CEO Jim Skinner says Starbucks isn't eating into the company's market share, but how long will it stay that way?...
Local McDonald's Sends 15 Students to College
A select group of Philadelphia high school seniors will celebrate their accomplishments next week.
McDonald's Canada Begins Olympic Countdown
As a top sponsor for next year's Winter Olympics, McDonald's Canada will launch several programs to promote the games.
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