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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
McDonald's Not Scared of Starbucks at Breakfast
CEO Jim Skinner says Starbucks isn't eating into the company's market share, but how long will it stay that way?...
Local McDonald's Sends 15 Students to College
A select group of Philadelphia high school seniors will celebrate their accomplishments next week.
McDonald's Canada Begins Olympic Countdown
As a top sponsor for next year's Winter Olympics, McDonald's Canada will launch several programs to promote the games.
Why You Win if Starbucks Survives
A leading industry expert outlines how Starbucks has made the industry better and why brands should want that to continue.
McDonald's Sales Continue to Increase
The 10.2 percent increase in McDonald's APMEA comparable sales is attributed to strong sales growth in Australia and China.
McDonald's Dispells Internet Rumors
A company statement lays to rest claims that McDonald's was funding the Israeli army.
McDonald's Concludes Blockbuster Year
U.S. sees smallest sales increase compared to other areas around the globe.
Quick-Service Restaurants Prevail Despite Weak Economy
Some cite use of JobApp Network as reason sales remain strong.
McDonald's to Keep Organic Coffee Line in 600 Stores
Green Mountain Coffee Roasters, Inc. extended its agreement with McDonald’s® to offer Newman’s Own® Organics Coffee in New England and Albany, New York...
McDonald's Promotes Top Management
Dan Gorsky leads the strategic direction for the more than $10 billion North America supply chain business.
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