The midst of the worst recession in decades may seem like a tough time to take the reins of a restaurant company that sells discretionary treats not needed in the everyday diet. However, Nigel Travis, whom Dunkin’ Brands hired to head its Dunkin’ Donuts and Baskin-Robbins brands in January 2009, quickly showed he was up to the task.
From his Colorado office, Boston Market CEO Lane Cardwell is targeting some free agents—dining free agents, that is.
“There are some customers out there open to where they’ll be eating, and Boston Market is happy to capture that business,” Cardwell says.
Cardwell is referring specifically to the significant chunk of diners who are in limbo after the recession and were forced to trade down for price’s sake.