McDonald's

The 30-Day Challenge

Sharon Olson, president of Olson Communications, tests her will and waistline in a month-long experiment in which she only eats food from the top quick serves in the nation.

Assault on Casual

From his Colorado office, Boston Market CEO Lane Cardwell is targeting some free agents—dining free agents, that is.

“There are some customers out there open to where they’ll be eating, and Boston Market is happy to capture that business,” Cardwell says.

Cardwell is referring specifically to the significant chunk of diners who are in limbo after the recession and were forced to trade down for price’s sake.

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