McDonald's

Give Your Customers a Break

Remember the tagline, “You Deserve a Break Today”? If you’re like me, you probably look back fondly on those days when McDonald’s made it a mantra. The line signaled the spirit of the industry at the time—people really enjoyed going to fast food restaurants, and quick serves really provided a needed break from the stress and boredom of the everyday.

McDonald’s and EDF Celebrate 20 Years of Sustainability

Twenty years ago this month, McDonald’s Corp.and Environmental Defense Fund (EDF) embarked on a groundbreaking collaboration to change the way environmental progress is achieved. Since then, both EDF and McDonald’s have maintained partnership and collaboration as key ingredients to achieving sustainable solutions and continuous improvement around environmental innovation.

McDonald's Wants You to Hunt for New McCafé Entry

This week, McDonald’s USA is introducing the newest addition to the core McCafé beverage line Caramel Mocha—a blend of caramel, mocha, and espresso topped with whipped cream and caramel drizzle, offered hot or iced. The company’s first venture into the seasonal beverage market, McDonald’s USA is launching McCafé Caramel Mocha nationwide just in time for the holiday season to further build on the success of the core McCafé line.

McDonald’s Elects New President of Europe Division

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The McDonald's Corporation Board of Directors today elected Steve Easterbrook, currently McDonald's Executive Vice President and Global Chief Brand Officer, as President of McDonald's Europe effective Dec. 1, 2010.

Easterbrook, previously CEO of McDonald's United Kingdom and President of Europe's Northern Division, succeeds Denis Hennequin, who will resign from McDonald's on November 30, 2010 to become Chief Executive Officer of the Accor Hotels Group.

McDonald's European Exec to Leave Post

McDonald's Corporation announced that Denis Hennequin will resign as president of McDonald's Europe to become CEO of the Accor Hotel Group. He leaves his McDonald's position effective November 30.

As president of McDonald's Europe, Hennequin was responsible for more than 6,800 McDonald's restaurants in 39 European countries, which generated $9.3 billion in revenues for McDonald's in 2009.

Act Fast: McRib Available Until November 22

For the first time since 1994, McDonald's McRib sandwich is available in all participating McDonald's restaurants nationwide until November 22. The McRib, a boneless pork patty dressed with fresh-slivered onions, dill pickle slices, tangy barbecue sauce, and served on a toasted, golden-brown home-style bun, is known among customers for surfacing onselect local menus for limited periods of time.

What to Do About Waste

A look at how some restaurants are cutting down.

When New York City–based burger concept 4food opened its first location in August, the media buzz it generated mostly stemmed from its innovative use of technology and social media. Plasma TV screens adorn its walls, including one that scrolls customer tweets. iPads are used to order food. And diners can save their specialized burger orders to an online database, available for anybody to order in the future—an act that credits the customer with 25 cents on later 4food visits.

The 30-Day Challenge

Sharon Olson, president of Olson Communications, tests her will and waistline in a month-long experiment in which she only eats food from the top quick serves in the nation.

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