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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Anatomy of a Marketing Campaign
A breakdown of what makes a successful campaign, as seen through the lens of four quick-service marketing efforts.
The House Ronald McDonald Built
As McDonald’s ramps up its corporate social responsibility efforts, it’s trying to figure out a way to put the 40-year-old Ronald McDonald House front and center.
The Alternative to New Products
Too much product innovation can hurt a brand’s image. Here are four other ways quick-service brands can drum up buzz.
McDonald’s Lesson in Recycling
Brand partners with recycling label program to drive sustainability message.
McDonald's to Sponsor 'Champion' Children From Around the World During the 2008 Olympic Games
Olympian Michael Phelps will serve as global ambassador for the McDonald's Champion Kids program, which will launch tomorrow in Beijing.
McDonald's Comments on Sale of Boston Market
McDonald's has identified a buyer for Boston Market, Sun Capital Partners Inc.
An Hour with 'The Empire'
A new CNBC documentary gives an inside look at the industry giant, McDonald’s.
McDonald's Posts 2Q Loss of $711.7M
A massive one-time charge dragged down McDonald's Corp. second-quarter results Tuesday as the fast food chain lost $711.7 million.
McDonald's Expects to Post 2Q Loss
McDonald's Corp. said Monday it expects to post its second quarterly loss in more than 50 years.
Creating a New Language of Nutrition
McDonald's case study on "Creating a New Language of Nutrition" covers cultural analysis for nutrition icons used in over 109 locales.
Moms Get Unprecedented Access to McDonald's
A recent survey shows that nearly 90 percent of moms believe it's important that fast-food restaurants provide more information about the food they serve.
Burger King Ignites Spam War With Rival
Hoping to cash in on Hawaii's love affair with the pinkish meat product, Burger King Corp. last month began offering Spam for breakfast.
McDonald's Early-Morning Campaigns Take Home Top Honors
McDonald's campaigns garner top prizes at the 39th Annual Effie Awards for advertising.
Zagat Reveals Results of Fast-Food Survey
Wendy's and Panera Bread Co. are voted most popular.
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