Wendy's

Finally! Wendy’s Debuts Flatbread

Burger giant rolls out new menu option after lengthy development process.

After two years of planning, trials, tests, retooling, and finding a vendor willing to spend millions on a new ingredient, Wendy’s is rolling out its latest offering: Flatbread Grilled Chicken Sandwiches.

The Smoky Honey Mustard and Asiago Ranch limited-time offers hit stores nationwide this week in an effort to compete with flatbreads from Subway, Panera Bread, and other quick-serve brands.

Dressing Up

Not that long ago, consumers visited limited-service restaurants mostly for items such as burgers, fried chicken, french fries, and sandwiches. But in the past two decades, salads have become an integral part of quick-service and fast-casual menus, now showcased as a prominent entrée on many restaurants’ menuboards.

“The great story of the last 20 years is that salads moved to the center of the plate,” says Paul Steck, president of Philadelphia-based Saladworks, the nation’s largest salad chain with more than 100 units in 11 states.

Tap Into the Network

More women enter the foodservice industry every year, and they’re being met with a growing wealth of experience and support from which they can draw. A number of networking and leadership development groups have taken on the task of providing stronger gender diversity at all levels of the industry, and are ensuring that more growth opportunities exist for women.

Wendy's Ranks No. 1 for Kid-Friendly, Healthy Options

According to Restaurant DemandTracker, a recent survey of restaurant customers in the United States, households with younger kids are much more likely to seek out restaurants with kid-friendly menus, and many of those consumers are looking for healthier food items on the menu for their families.

Households with younger children are especially likely to value a kid-friendly menu and slightly more likely to value healthy menu choices than households with older children.

WyckWyre Celebrates Its 110,000th Applicant

WyckWyre, the online hiring system specific to the food and hospitality industry, celebrated its 110,000th applicant to use its system to apply to one of its many restaurant and/or hotel employers last week.  

WyckWyre, which launched in May 2010, advertises all positions for employers and prescreens each applicant that applies, helping to significantly reduce time-to-hire.

Managers who use the system for hiring report higher-quality employees and a measurable turnover reduction.

New Wendy’s Logo Rolls Out Nationwide

On February 25, the new contemporary Wendy’s logo will begin appearing in Wendy’s advertising, and on product packaging, crew uniforms, new restaurant signage, menuboards, and digital assets.

The evolved logo is contemporary and iconic, as it further emphasizes the Wendy cameo while retaining the familiar Wendy’s “wave” design. 



IFMA Recognizes Outstanding Limited-Service Brands

For the third consecutive year, The International Foodservice Manufacturers Association (IFMA) recognizes four outstanding foodservice chain operators through the COEX Innovation Awards.

The winners will receive their awards during IFMA’s Chain Operators EXchange (COEX), March 3–6, 2013, at The Red Rock Resort in Las Vegas.

COEX Innovation Awards recognize regional and national chain companies that are shaping the industry through innovation in culinary, operations, marketing, and service.

McDonald's Has Best Service, Value, Consumers Say

In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which quick-service restaurant is visited most often are good value (58 percent), convenience (57 percent), low prices (53 percent), and fast service (51 percent).

Great-tasting food is only the eighth-most important factor in driving loyalty in this segment.

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