Wendy’s is going BIGGIE at this year’s Daytona 500, combining the BIGGEST hype man, the BIGGEST race and, of course, the BIGGEST deal in quick service – the Wendy’s BIGGIE Bag! They will be bringing the biggie energy to the infield during Daytona weekend. 

  • We the Best at Going BIGGIE: DJ Khaled, the BIGGIE-EST hype man of them all, has partnered with Wendy’s to bring together his love of fast cars, fresh beef, music, golf and BIGGIE energy to NASCAR fans. This amazing infield expierence brings the big race day energy to Daytona’s biggest fans complete with a drive-thu to score the best deal in fast food and a mini-golf activation so sports fans can feel the biggie energy all day long! DJ Khaled is keeping the BIGGIE train rolling as this year’s Daytona 500 honorary starter meaning you’ll see him waving the green start flag and kicking off the NASCAR Cup Series race on Sunday! It’s a BIGGIE deal. 
  • Racing into Daytona with Trackhouse: Wendy’s is excited to partner with Trackhouse Racing for the 2024 NASCAR season and appear in both the NASCAR Cup Series and NASCAR Xfinity Series with drivers Ross Chastain, Daniel Suarez, and Shane van Gisbergen. This year’s Wendy’s car will feature the iconic Wendy’s logo on the hood, with her signature braids flying down the sides as Suarez races for first place. The bumper of the car is emblazoned with ‘Go Biggie’ to remind fans and drivers that Daytona is the place to really go BIGGIE and leave it all on the track! 
  • Can’t Get BIGGIE at Daytona? We Got You Covered: For fans that aren’t attending this year’s Daytona 500, Wendy’s is still here to help you have a BIGGIE race weekend from home! You’ll be #winning from the couch in no time. From Saturday, 2/17 – Sunday, 2/18, Wendy’s fans can go BIGGIE and enjoy DJ Khaled’s favorite Biggie Bag – the Double Stack for free with a $20 minimum purchase only on Uber Eats! 
Fast Food, Marketing & Promotions, News, Wendy's