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2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The Top Stories of 2015
The biggest news of the year in the quick-service and fast-casual industries.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
McDonald's Premieres Chicken McBites
Beginning this January, McDonald's guests nationwide will be invited to taste McDonald's newest premium chicken offering – Chicken McBites.
New Products, Store Changes to Drive McDonald’s in 2012
McDonald's experienced big sales gains in 2011, and company officials announced during an earnings call that the brand will use new products and store...
McDonald's Offers Fruit in Every Happy Meal
Today, McDonald's restaurants of the Greater Philadelphia Region launched a new Happy Meal in support of the company's recently announced 'Commitments...
DTT Surveillance Installs 1,300+ McDonald’s Subscribers
DTT has been working closely with the McDonald’s brand since the company’s inception in 1999.
LEED Puts the "Gold" in Riverside Golden Arches
McDonald's restaurant in Riverside, California, today was awarded LEED (Leadership in Energy and Environmental Design) Gold certification.
Subway Tops 2011 in Consumer Buzz
YouGov’s BrandIndex looked back at 2011 to determine which U.S. brands had the greatest buzz.
McDonald’s Renews Olympic Sponsorship Through 2020
McDonald’s has pledged to stay at the top of its game–the Olympic games, that is.
Free McDonald's Coffee Will Warm Up Northern California
Northern California McDonald’s restaurants will be kicking off the new year by offering a free small cup of coffee to its customers in the Greater Sac...
Local Cali. McDonald's Offers Free Coffee
Local McDonald’s restaurants will be kicking off the new year by offering a free small cup of coffee to its customers in the Greater Sacramento, Stock...
McDonald's Tallies Its 2011 Sustainability Score
McDonald's Corporation released its 2011 Sustainability Scorecard and reinforced its commitment to mainstreaming sustainability for customers through ...
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Burger 21 Gears Up for Big Franchise Growth
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Ones to Watch