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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
Farmers Will Star in New McDonald's Campaign
On January 2, McDonald’s will launch a new marketing campaign designed to show customers the farms and ranches where its food comes from.
McDonald's and LivingSocial Team Up
McDonald's Breaks Ground on Olympic Restaurant
This week McDonald’s broke ground on the first of four Olympic Park restaurants to serve athletes, coaches, and spectators during the games in London.
Top 3 Trends from Biggest Q3 Calls
Quick-serve companies wrapped up their quarter earnings calls and investor meetings earlier this month, paving the way for the final fiscal term of 20...
What Do You Want McD's Fries With? Tell Your Story, Win $$
McDonald's today kicked off its "You Want McDonald's Fries With That" Contest and Weekly Drawing, which encourages people to share what they want McDo...
For First Time Ever, McCafé Whips Up Seasonal Drinks
McDonald’s USA introduces two delicious new beverages to its McCafé beverage line today – Peppermint Mocha and Peppermint Hot Chocolate.
Awards Highlight Best Human Capital Practices in 2011
People Report and sister company Black Box Intelligence announced the winners of the 2011 Best Practices awards, presented in front of 250 restaurant ...
McDonalds Gets in the Holiday Spirit with Seasonal Drinks
McDonald's USA introduces two delicious new beverages to its McCafe beverage line today - Peppermint Mocha and Peppermint Hot Chocolate.
McDonald’s Ready to Battle (DJs That is)
Today McDonald's launched the 2012 McDonald’s Flavor Battle, a national DJ competitio,n celebrating the artistic mix-masters who spin their creative b...
Happy Over Healthy
It began in 2005 with Cookie Monster admitting cookies are only a “sometimes food,” and now McDonald’s is taking the reigns in teaching children why n...
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King's Ransom: LeBron to Endorse Blaze Pizza
Long John Silver's Fundraises for Children's Miracle Network
Captain D's Takes Heart-Healthy Stance
Uncle Maddio's Opens Second Mobile, Alabama, Unit
Krystal Celebrates 83 Years with 50-Cent Hamburger
Wienerschnitzel Raises $125,000 for Literacy
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Ones to Watch