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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
McDonald's Addresses Global Deforestation
McDonald’s announced a global commitment on deforestation across the company’s expansive global supply chain.
'French Fry Box' McDonald's to be Rebuilt
One of Orlando’s world-famous tourist destinations announced a major development to the corner of International Drive and Sand Lake Road.
McDonald's Enhances Benefits, Wages at Corporate Units
McDonald’s USA today announced enhanced benefits for employees at its company-owned restaurants, including a wage increase and paid time-off for full ...
McDonald's Sales Decreased 1.7 Percent in February
McDonald's Corporation announced that global comparable sales decreased 1.7 percent in February. Performance by segment was as follows: U.S.
McDonald's USA Announces Antibiotic-Free Chicken
McDonald’s USA announced new menu sourcing initiatives including only sourcing chicken raised without antibiotics that are important to human medicine...
Drink Brand Satisfaction Ratings Released
Coke, Diet Coke, Dunkin’, and Starbucks all found engagement leadership positions in a challenging environment where consumer expectations have increa...
McDonald's Gives Away 1 Million Free Cokes
McDonald’s in Brazil is giving away 1 million free Cokes. All customers need to do is tweet.
McDonald's 'Pay with Lovin'" Extends to Pittsburgh
McDonald's restaurants across western Pennsylvania have been randomly accepting a new form of currency: Lovin'. As part of the Pay with Lovin' campai...
McDonald’s Case Study Sees Successful Mobile Strategy
There are three simple ways brick-and-mortar establishments can increase their mobile redemptions as much as 500 to 800 percent according to a new blo...
McDonald’s in Latin America Add Cheese to Fries
For the first time, McDonald’s customers in Latin America can shake some cheddar flavor onto their fries in honor of Penguins of Madagascar, the anima...
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