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Long a marketing platform for only a select few in the foodservice industry, the Olympics are evolving—and so are the tactics to capitalize on them.
Kiosks Keep Their Cool
Even in a smartphone era, touch-screen kiosks give brands a fun, efficient ordering innovation.
Where We Stand with the Value Wars
With competition once again heating up among quick serves, the value wars have returned.
Subway Stands to Win the Innovation Game
More quick serves are expanding their menus, but Subway’s new premium ingredients could bring in the most customers.
2016 Applied Tech Awards
Eight technology innovations that are reshaping the future of the limited-service restaurant industry.
The Top Stories of 2015
The biggest news of the year in the quick-service and fast-casual industries.
2015’s Biggest Brand Stories
Six news-makers that helped define the year in limited-service restaurants.
Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
Ray Kroc Would Be Proud of These Operators
McDonald's will announce the winners of its Ray Kroc Award, which honors the best operators in the system.
A New Marketing Reality
Industry giants go viral with eye-catching, augmented-reality marketing promotions.
Chinese New Year Ups Global Sales for McDonald's
Global comparable sales were up 4.8 percent in February, with U.S. comparable sales up 0.6 percent.
McDonald's Kicks Off Vancouver Stay
Company's Olympics activities officially launched today at the McDonald’s restaurant in the Olympic Main Media Center.
Howard Making More Magic for McDonald's
Dwight Howard renews agreement with company, will star in commercial with LeBron James before Super Bowl.
Twenty Years Later, McDonald's Russia Still Going Strong
Moscow unit—the country's first—celebrates 20th anniversary as chain plans to move closer to 300 total locations across the country.
McDonald's Scores Lebron James Partnership
Cleveland Cavaliers star agrees to multi-year deal with the company; relationship to kick off with Super Bowl ad.
McDonald's, Latin America Partner to Donate to Haiti Efforts
McDonald's Corporation's $500,000 donation to be matched by Arcos Dorados, which operates almost 1,700 restaurants in Latin America.
McDonald's Shuffles Its Upper Ranks
Don Thompson elected to the role of president and chief operating officer by company Board of Directors.
Golden Arches to Bring Winter Games to Life
Three on-site restaurants, LTO menu options, in-store advertising, and charitable efforts to drive McDonald's Winter Olympics promotional partnership.
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