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Playing the Part
Whether promoting the brand or enlivening a birthday party, brand mascots drive engagement.
Good Fat, Bad Fat
Good fats help promote health while providing tastes chefs want.
The Delivery Debate
Delivery services are springing up around the country, giving operators a new sales channel—if it’s right for their brand.
The New Angle on Antibiotics
McDonald’s announcement that it would remove antibiotics from chicken could signal an industry-wide shift.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
The Evolution of Farm to Table
Getting food from the supplier to the menu has never been more complicated. Here’s what you need to know about the evolving supply chain.
Tale of Two Brands
McDonald’s used to own a majority stake in Chipotle. Now it might be losing its status as top industry influencer to Steve Ells & Co.
Supersize Me Not
Included in Pizza Hut’s recent brand reboot was a Skinny Slice pizza, which uses a thinner crust.
Why is McDonald’s Still Struggling?
November comparable sales were worse than expected. So what’s wrong with McDonald’s?
An Undesirable Consequence
Some say misguided pro-labor push could threaten the franchise model.
New Meaning to Dollar Menunaires
McDonald's launches comprehensive money management tools for employees.
Double Cheeseburger Leaves Dollar Menu
McDonald's is upping the suggested price to $1.19.
McDonald's Tests New Store Design
The new look is modern and more sophisticated.
Top Chains for Minorities
The National Minority Franchising Initiative names Top 50.
McDonald's Exec Returns to the Register
Steve Norby will be raising awareness for World Children's Day.
The Drive-Thru on Wall Street
A look at the most-recent financial reports from the top quick-serve brands.
Crew Member Plucked to Head Corporate Blog
Amanda Wilson is the new resident blogger for McDonald's blog, StationM.
Delaware Kids Come Out to Play
McDonald's Passport to Play campaign will stop at Silverlake Elementary School this morning.
Global Packaging Overhaul for McDonald's
The rollout begins next month in the U.S. and will take two years to complete internationally.
McDonald's Corporate Responsibility Report Highlights
The report unveils McDonald's progress in six key areas.
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Denise Lee Yohn: QSR’s Marketing Guru
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CREAM Celebrates the Season with Holiday Flavors
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