California Tortilla announced it is opening a sister concept that it will use primarily for research and development purposes. The new concept, Burrito Elito, will debut in two airport locations, one each in Boston Logan and Philadelphia airports. Franchisees Patricia Reilly and Dan Koch, who own two California Tortilla airport units, will own the new […]

Mid-Atlantic fast-casual restaurant chain California Tortilla has declared Oct. 26 “Occupy Cal Tort Day.” In reference to the Occupy movement around the globe, California Tortilla will donate 1 percent of gross sales from Oct. 26 to local food banks. In addition, all customers who support the “Occupy Cal Tort” movement will get free chips and […]

California Tortilla, the quick-casual Mexican restaurant, is giving Pop‐Tarts enthusiasts a reason to rejoice with its 17thAnnual Pop‐Tarts Day. On Tuesday, October 11, all customers will receive a Pop‐Tarts pouch (while supplies last). One customer at each of the chain’s 35 locations could find a “Golden Sticker” redeemable for free burritos for an entire year […]

In celebration of the highly anticipated Shark Week on Discovery Channel, California Tortilla is having a special promotion featuring one of its signature items, fish tacos. Guests who purchase a fish taco on Thursday, July 28, will receive a free Discovery Channel Shark Week fin hat. Fish taco enthusiasts who return on Wednesday, August 3, wearing […]

Facebook and Twitter have both become essential marketing tools for quick-serve chains big and small. But with a recent report showing that consumers don’t feel valued by brands through these media, brands might have to reconsider their social network strategies. “[Customers] are expressing their concerns or customer service issues, or even saying how much they […]

  California Tortilla, a quick-casual Mexican chain, will help customers celebrate not just once, but twice, during April and May.  On Monday, April 18, the chain will become a Tax Day destination by offering free chips and queso to all Caltort customers. Customers can choose instead to enjoy California Tortilla's signature salsa, which is made […]

California Tortilla launched a special Facebook promotion to reward loyal fans while also attracting new fans. From now through March 8, anyone who ‘likes’ California Tortilla on the social networking site will be rewarded with a special coupon, the value of which will be contingent upon how many people like California Tortilla. The coupon will be […]

East Coast fast-casual Cal-Mex chain California Tortilla is introducing the latest in its limited-time offers with its newest creation, the “Korean BBQ” Taco Special.  This highly anticipated menu choice is made with California Tortilla’s signature marinated steak, an authentic Korean BBQ sauce, kimchi slaw, fresh salsa, toasted sesame seeds, and chopped scallions. The taco is […]

Keep warm at California Tortilla by indulging in free turkey chili on November 17. The East Coast fast-casual Cal-Mex chain will be giving all customers a free 4-ounce cup of Turkey Chili as well as a coupon for a free 8-ounce portion on their next visit. Although it is available all year long, Turkey Chili […]

The new social networking site connects quick-service restaurants to current and potential diners.

Customers on November 19 will receive free chili with purchase, as well as coupon for free chili on next visit.

Campaign to provide the chain’s social media users with coupons for discounted and free items.

On “Best Buys: Bang for Buck” and “Best Buys: Sandwiches/Wrap” lists from Zagat.

Three new menu items feature pork carnitas.

Buy-one-get-one-free coupon distributed to everyone in the know.

Customers asked to pitch commercial scripts celebrating chain’s “Best Burrito” award.

Washingtonian Magazine readers poll has California Tortilla on top.

California Tortilla to give a free burrito to anyone with termination or unemployment papers dated from November 2008.

California Tortilla’s customers helped it win an award for its Twitter account. To say thanks, it will donate more than 400 pounds of food to charity.

The fast-casual brand will host events at both the National Zoo and Merriweather Post Pavilion during the summer.