On the tail of its successful Crispy Fish Taco, Del Taco expects to reel in more customers with its new Crispy Fish Burrito that makes its debut today.

Sagittarius Brands of Nashville has signed an agreement to purchase Del Taco, Inc. of Lake Forest, Ca. Del Taco is the nation’s second largest Mexican quick-service chain. Sagittarius Brands is the Nashville-based parent company of Captain D’s Seafood, a pioneer in quick-service casual seafood dining.

Number two Mexican quick-serve says new product strives for authenticity.

In further evidence of the increasing importance of breakfast to the QSR segment, Del Taco has announced a plan to boost its breakfast sales.

Today Del Taco announced its 13th consecutive year of same store sales growth, an accomplishment bolstered by the additional news that average unit volume in 2002 surpassed the $1 million mark.

Development agreements take Del Taco to new markets in California and Illinois.

New Fresno unit serves nearly 2,000 customers in first 24
hours

Amid the spectacle and excitement of the 2002 Winter Olympics, Del Taco, the nation’s second-largest Mexican quick-service restaurant chain, announced it had opened its first new franchise restaurant in the Salt Lake City community of South Jordan.

Del Taco today announced it has completed a development agreement
with Arizona Del to build six new restaurants in Phoenix.

Del Taco today announced it has completed a development agreement with
Frank Tumminello to build 14 new restaurants in Fresno County, California.

Del Taco launches its latest ad campaign featuring Dan the
Product Guy with an emphasis on made-from-scratch
beans, a vital ingredient in Del Tacos 99 cent Pound
Bean & Cheese Burritos.

Del Taco has
formalized a development agreement with Sipac to build five new restaurants in Clark County,
Wash., primarily in the Vancouver area.

For the past three years, Del
Taco’s Paul
Hitzelberger has been instrumental in taking the 35-year-old brand to
new
territories and new customers as he oversaw an aggressive franchise
program.

Bluntly distinguishing itself from its major competitor Taco Bell, Del Taco today introduces the Big Fat Crispy Chicken Taco in a new advertising campaign.

Kevin Moriarty and Ron Petty find their relationship at Del Taco flip-flopped, but they’re forging ahead an the mexican segment—and why they’re not scared of some little dog. By Robin F. DeMattia