In the calculated game of frozen yogurt sales, Menchie’s latest move may be the checkmate, says CEO Amit Kleinberger. “Today’s guest really expects to have a multidimensional experience that involves not only the food, but the environment and experience as well,” Kleinberger says. To that effect, the frozen yogurt brand overhauled its business strategy with […]

Menchie’s and its collection of franchise investors are savoring the sweet taste of successful expansion. Together they are boosting the brand’s franchise footprint in 2011, celebrating the opening of its 76th store. “We’re just in our third year of franchising, and already we’ve established ourselves as one of the premier U.S. growth concepts,” says Amit Kleinberger, […]

Menchie’s, the nation’s fastest growing self-serve frozen yogurt chain with more than 70 stores coast to coast and plans to open more than 100 stores in the next six months, announced the launch of mySmileage, an innovative loyalty and email marketing platform tailored to meet the growing affinity Menchie’s commands from its cult-like following nationwide. Offering […]

Menchie’s announced a nationwide fundraiser that will support disaster relief efforts in Japan. On April 9, participating Menchie’s stores will donate 10 percent of sales to the American Red Cross, helping support the organization’s ongoing aid to Japan. “The recent events in Japan are heartbreaking and many in the communities we serve are connected to […]