Industry veteran Phil Friedman acquired the Salsarita’s Fresh Cantina fast-casual Mexican restaurant chain. Salsarita’s will be owned by Salsarita’s Holdings LLC, a company formed and controlled by Friedman, who serves as CEO. Larry Reinstein will join Salsarita’s Holdings as president and chief operating officer. Operating in the dynamic and growing fast-casual Mexican category, Salsarita’s has […]

Newest unit, in Overland Park, Kansas, will open to weekend of discounted pricing on soft drinks, chips, and salsa.

Salsarita’s Fresh Cantina is seeking strategic alternatives to further expansion of the quickly growing franchise.

Salsarita’s will celebrate Cinco de Mayo with week-long 55-cent combos.

Salsarita’s Fresh Cantina is distributing 300,000 Scratch & Win cards, each of which is a winner.

Burrito chain announces intentions to expand across its home state of North Carolina, aims to have 200 restaurants open by end of 2014.

The fresh-Mex fast-casual brand has an unusual new promotion in test and could bring it to stores nationwide.

Mexican chain launches breakfast catering program, with eggs, bacon or sausage, Mexican potatoes, and biscuits as options.