Chain: Salsarita's

Salsarita’s Sets the Stage for New Casarito

Salsarita’s — the Fresh Mexican Cantina — recently announced the launch of its first new menu item under new leadership.  Beginning April 2 ‘CasaRito – the Saucy Burrito’ will be available to restaurant guests in three delicious varieties:  Quesarito (burrito covered with creamy queso), Rancharito (burrito covered with a robust ranchero sauce), and Tomarito (burrito […]

Former McAlister’s CEO Friedman Buys Salsarita’s

Industry veteran Phil Friedman acquired the Salsarita’s Fresh Cantina fast-casual Mexican restaurant chain. Salsarita’s will be owned by Salsarita’s Holdings LLC, a company formed and controlled by Friedman, who serves as CEO. Larry Reinstein will join Salsarita’s Holdings as president and chief operating officer. Operating in the dynamic and growing fast-casual Mexican category, Salsarita’s has […]