Salsarita’s announced Larry Reinstein, president and chief operating officer since 2011, will be stepping down effective October 31. Reinstein came aboard after leading the acquisition team of the fast-casual chain. He is credited with refining the brand’s positioning, building a new organization, and developing a new prototype to allow for fast and focused growth. He […]

Salsarita’s, the Fresh Mexican Cantina with locations across the country, will debut the Fiesta Pack in all locations beginning September 4. Offered in two varieties, the Fiesta Pack and the Fiesta Pack Deluxe, both are designed to feed five people for a take-home meal solution.   The classic Fiesta Pack includes a protein – guests […]

One in five children struggles with hunger in America. This September, Salsarita’s, the Fresh Mexican Cantina, is joining thousands of restaurants nationwide to support Share Our Strength’s No Kid Hungry campaign by raising funds in their restaurants. For the entire month of September, all participating restaurants will donate 25 cents each time guests purchase their […]

Salsarita’s, the Fresh Mexican Cantina, will debut a dessert on August 21. Poquitos are Salsarita’s take on traditional Mexican favorite: the churro. Realizing the lack of variety offered on the dessert menu in most fast-casual Mexican restaurants, Salsarita’s is bringing the alternative to its customers.   Translated loosely, the term “poquito” means “little,” but these […]

Salsarita’s debuted a new dessert, Poquitos, today. Poquitos are Salsarita’s take on traditional Mexican favorite: the churro. Realizing the lack of variety offered on the dessert menu in most fast-casual Mexican restaurants, Salsarita’s is bringing the alternative to its customers. Translated loosely, the term “poquito” means “little,” but these bite-size treats boast big flavor in […]

Salsarita’s, the national franchisor of Fresh Mexican Cantinas, will be launching two new menu items in June: the Mexican Chop Salad and handmade Sol Lemonade. The Mexican Chop Salad is a limited-time offer featuring summer flavors that create a seasonal twist on a traditional dish. Beginning with a bed of Romaine lettuce, the salad is […]

Learn “the Secrets of Cinco” with Salsarita’s. The Fresh Mexican Cantina is celebrating Cinco de Mayo with a five-day celebration full of food and special offers from Thursday, May 2 through Monday, May 6, at participating locations. Each day starting May 2, members of Salsarita’s Cantina Club loyalty program will receive a top-secret e-mail, good […]

Salsarita’s, the Fresh Mexican Cantina with locations across the country, has announced a development agreement that will bring three new restaurants to Lexington, Kentucky, by the end of 2016 as it expands nationally through franchising. Long-time local residents Bill and Holli Gibson will introduce Salsarita’s to Lexington. The Gibsons expect to open the first restaurant […]

Salsarita’s, the Fresh Mexican Cantina with locations across the country, announces a new development agreement that will bring four new locations to the Chattanooga area by April 2017. The development will be helmed by Laxmi Chattanooga Inc., an entity led by developer H.P. Patel and his business partners, including managing partner Joey Gaspard, who will […]

It was a dark day in September when Britain’s National Pig Association broke the news that pork products—including everyone’s favorite, bacon—would soon become a luxury because of dwindling pork supplies from the ongoing drought in the U.S. Though consumers around the world were left clutching their pearls, it was much ado about nothing, as economists […]

Salsarita’s announces a new development agreement for Mississippi. Under the terms of the new plan, Salsarita’s will open 10 locations throughout Mississippi over the next five years. Area developer J.C. Clark, who was a leading franchisee for McAlister’s Deli when current Salsarita’s CEO Phil Friedman owned the company, will lead the expansion. Clark, who worked […]

Salsarita’s, the national Fresh Mexican Cantina, is pleased to announce the addition of Mark Cote to the corporate team as vice president of operations. Cote brings more than 30 years of operations experience in the restaurant industry to Salsarita’s. He will lead the franchise business consultant team, as well as the menu development, design and […]

Salsarita’s, the national Fresh Mexican Cantina, is pleased to announce a new addition to its corporate team: Director of Marketing Yanira Castro. Castro brings 14 years of restaurant and technology experience to the fast-casual franchise. She will lead the marketing team in developing and implementing new campaigns nationwide. “I'm thrilled by the potential I see […]

Salsarita’s—the Fresh Mexican Cantina—is pleased to announce Chris Bailey’s addition to the corporate team as vice president of franchise development. Bailey has more than 25 years of sales experience, the last eight years of which were spent with Bojangles’ Restaurants, Inc., where he was director of franchise development. During his tenure with the popular chicken-and-biscuits […]

Salsarita’s, the 80-unit Fresh Mexican Cantina chain, is debuting a new line of Mexican-inspired pizzas. Available in restaurants across the country, Cantizzas come in four varieties: BBQ Pork, pizzas with a Southern-meets-South-of-the-Border flavor; Chicken Fajita, with chicken, veggies, salsa, and an extra kick of flavor; Steak Nacho, a reinvented cantina classic topped with Salsarit'as signature […]

Brandstand Group announced today that Philip Friedman, former CEO and president of McAlister’s Deli and current CEO of Salsarita's Fresh Cantina, has been named chairman of the board of directors at Brandstand Group, a premier restaurant brand marketing and communication firm. Previously, Friedman served as Brandstand’s vice chairman. “Phil Friedman is widely recognized as the restaurant industry’s leading […]

Salsarita’s — the Fresh Mexican Cantina — recently announced the launch of its first new menu item under new leadership.  Beginning April 2 ‘CasaRito – the Saucy Burrito’ will be available to restaurant guests in three delicious varieties:  Quesarito (burrito covered with creamy queso), Rancharito (burrito covered with a robust ranchero sauce), and Tomarito (burrito […]