Colorado Wich LLC, d/b/a Which Wich Superior Sandwiches, an award-winning, national sandwich concept celebrated its recent award of Franchisee of the Year at the annual Which Wich corporate convention in January. More than 143 franchises were in consideration for the prestigious honor. Additionally, Colorado Wich received the award for Highest Annual Sales for its unprecedented […]

Which Wich Superior Sandwiches is launching its annual Flag Your Bag promotion. To celebrate Independence Day and to thank our troops, Which Wich invites guests to get creative with red and blue Sharpies and Which Wich bags, now through July 4. Guests can even snap a photo and upload them to our virtual bag wall, […]

Which Wich brought a little Thanksgiving joy to children this week. Children's Medical Center of Dallas received boxed lunch turkey wiches on Monday, Nov. 21, in celebration of the Thanksgiving holiday. As we embark on this holiday season, Which Wich wants to take the time to remember what the vibe is all about. While many […]

MonkeyMedia Software, a provider of Web-based software, strategy, and education services for multiunit restaurant operators, announced that S.M.A.R.T. Restaurant Group will deploy MonkeyCatering to 11 franchised Which Wich units to enable increased operational control over the company’s catering business. The “2010 Which Wich Franchisee of the Year,” S.M.A.R.T. Restaurant Group delivers on Which Wich’s reputation […]

Which Wich Superior Sandwiches recently unveiled two larger sandwich sizes—10.5 inches and a 14-inch Superwich—to  complement its classic 7-inch sandwich. In addition, Which Wich added a 32-ounce plastic stadium cup to offer guests a larger beverage option.                                                   This is the first time in its seven-year history that the sandwich chain has made significant changes to […]

For some brands, opening four stores in one week is no big deal. But for Which Wich Superior Sandwiches, a Dallas-based chain that was founded in 2003 and franchised in 2005, four stores in one week is a sign of its explosive growth. The last of the four stores to open this week was the […]

Flag Your Bag contest encouraged guests to show their support for U.S. troops by drawing patriotic doodles on the backs of their sandwich bags.

Sandwich shop opens in the Park Towne Village shopping center; owner hopes to open five to 10 total in Charlotte area.

The growing demand for customization in quick-service can be attributed to consumer insistence on a “me society” and operators’ intense battle for food-share. Customization in fast food began with the burger wars. The early McDonald’s model launched a take-it-my-way attack, with a batch and bin management method of burger delivery. Archenemy Burger King countered in […]