Hamilton Plaza is set to become one of the Garden State’s newest locations for Habit Burger Grill, announced Levin Management Corporation (LMC). The free-standing, 3,100-square-foot fast-casual restaurant with a drive-thru will be developed on a fully approved pad site at Hamilton Plaza.  

LMC serves as leasing and managing agent for the 175,500-square-foot Mercer County shopping center, which sits at the intersection of heavily traveled Route 33 and Whitehorse-Hamilton Square Road. Ed Vasconcellos III, LMC leasing representative, spearheaded the Habit Burger Grill lease on behalf of the landlord; Steven Marusky of Richardson Commercial Realtors served as tenant broker.  

“Habit Burger Grill is a high-quality tenant and a leader in the fast-casual segment,” says Vasconcellos, adding that Hamilton Plaza’s dining component also includes Texas Roadhouse, A Slice of Brooklyn and Moe’s Southwest Grill. “We are excited to add another nationally recognized concept to Hamilton Plaza. This popular chain is sure to be a hit within the local community.” 

The new Hamilton Plaza restaurant will be the first New Jersey Habit Burger Grill that is franchisee-owned; the brand’s other Garden State shops are corporate-owned and managed. Habit Burger is renowned for its Charburgers grilled over an open flame, signature sandwiches, fresh salads, sides, shakes and more. 

Anchored by an 81,000-square-foot World Class ShopRite, Hamilton Plaza draws 2.7 million visitors per year, according to real-time traffic data from Placer.ai. The center’s tenant roster also includes The Goodwill Store, Petco, Dollar Tree, Norman’s Hallmark, T-Mobile, Mattress Firm, America’s Best Contacts and Eyeglasses, and Queen Bee Nail Salon. Hamilton Plaza serves a residential population of more than 190,000 people within a five-mile radius. More than 47,000 vehicles pass the center each day.  

The LMC team is marketing just two available in-line units, of 1,700 square feet and 4,400 square feet, at Hamilton Plaza.  

For seven decades, LMC has served as a trusted single-source commercial real estate services provider for institutional and private owners. Its diversified, retail-focused leasing and management portfolio includes 125 properties totaling almost 16 million square feet in the Northeast and Mid-Atlantic states.  

Fast Casual, Franchising, Growth, News, The Habit Burger