With nearly 30 locations open in New Jersey and Philadelphia, Bubbakoo’s Burritos, a Jersey Shore-based eatery that touts Mexican food fused with American flavor, has set its sight on a new market—Louisville. The brand signed a development deal to open five restaurants in the Bluegrass State capital city.
The new deal in Kentucky hurdled the booming brand to over 50 locations open or under development in five states. The deal follows a slew of other agreements beyond New Jersey, including Philadelphia, Savannah, Long Island and Rockland County, New York. Company plans call for a total of 500 locations open with the next five years.
“We are ecstatic to introduce Bubbakoo’s Burritos to the Louisville community,” says co-owner and co-founder Paul Altero. “Louisville is an exciting city—full of culture, flavor and Southern hospitality. The qualities perfectly align with Bubbakoo’s Burritos’ unique Jersey Shore-vibe, renowned and innovative menu options, and excellent customer service.”
The Louisville locations will be owned and operated by the Paresh family. Local Kentucky residents, the family barrels their own bourbon and are excited to apply their experience to growing Bubbakoo’s Burritos in the state.
Bubbakoo’s offers the usual fast-casual burrito fare such as burritos, tacos, bowls and quesadillas, but with 16 different protein options, including crispy buffalo chicken, hibachi steak and shrimp, Sriracha shredded pork, and Southern-style barbecue chicken and pork. Vegetarian options include a bean-cheese-guacamole combo and batter-fried jalapeños. And, originals such as The Chiwawa, a cheese-smothered, panko-crusted fried rice ball, keeps Bubbakoo’s faithfuls coming back.
The burgeoning burrito joint also offers sides such as jalapeño poppers, Southwest egg rolls, chips, salsa, queso, guacamole, curly fries and nachos, as well as desserts including batter-fried Oreo cookies and “love chips,” which are tortilla chips dusted in powdered sugar and drizzled with caramel or raspberry syrup.
“There's a lot of competition in the nearly $23 billion market that makes up Mexican limited service restaurants, but we have a menu you won't find anywhere else,” adds Altero.